Business
IAA Marks Inaugural World Marketing And Communications Day
The International Advertising Association (IAA) has declared the 3rd of October every year as World Marketing and Communications Day.
The day will recognize and celebrate the world of marketing and communications, its players, practices, history, and achievements. It is also a day when the IAA will lead the rest of the marketing communications world to recognize and celebrate purpose-led communications or marketing for good.
For this year’s inaugural celebration, the focus is on Covid 19 and showing compassion to all who have been affected by this pandemic in any way. To commemorate the day, the IAA is launching the ‘Bring Compassion Back’ campaign, which encourages people across the world to show acts of compassion and also celebrate individuals who have contributed to the fight against the COVID-19 pandemic.
The campaign hashtags are #BringBackCompassion and #IAACares.
Speaking at a virtual global inauguration ceremony, the World President and Chairman of the IAA, Joel E. Nettey, said: “Setting aside a day on the calendar every year to rally all brands, marketeers and agencies around the world to focus on ‘marketing for good’ is an initiative the IAA is very proud of and is very much in keeping with our positioning as ‘the global compass of marketing communications.
IAA Marks Inaugural World Marketing And Communications Day
It is our hope that over time organizations such as the UN will adopt it as well and encourage the whole world to recognize and celebrate brands and people who make the world a little brighter.”
Joel E. Nettey further encouraged marketing, advertising and communications professionals around the world to change their email sign-offs to “Compassionately Yours” for the month of October and to make a conscious effort to show compassion to people they come into contact with everywhere.
Sasan Saeidi, Senior Vice President of the IAA, commented: “There has never been a more important time for us to ensure our marketing and communication is healing divides, healing hearts and bringing the world together. This is where purposeful communication comes to stage”.
The IAA’s Managing Director, Dagmara Szulce, added: “Consumers are moving faster than our industry rewarding brands focused on sustainability, community and governance. It’s time to expedite progress on our side of the table and create a behavioral change for good.”
World Marketing and Communications Day will be celebrated on the 3rd of October every year focus areas for the year announced by the IAA.
Business
ISAT Group Rebrands, Partners Afro Mobile to Launch High-Speed Broadband Services in Nigeria by Q3 2026
New identity signals bold expansion as landmark investment accelerates affordable, high-speed connectivity for millions of Nigerians.
Nigeria’s digital economy is set for a major boost as ISAT Group unveiled a new corporate identity and announced a strategic alliance with Afro Mobile, ahead of its Q3 2026 commercial launch.
The partnership is underpinned by Afro Mobile’s acquisition of a 40% equity stake in ISAT Group and a US$3 billion financing package structured by Equiline Finance, positioning the alliance among the largest indigenous broadband investment initiatives in Nigeria’s telecommunications sector.
The rebranding marks ISAT Group’s evolution into a next-generation digital connectivity company focused on broadband, satellite communications and enterprise solutions. Together, the partners will expand affordable, high-speed internet access to homes, businesses, government institutions and underserved communities nationwide.
ISAT Group Chief Executive Officer, Dr. Adeyanju Binuyo, described the development as a transformational milestone.
“Our vision extends beyond connectivity. We are building the digital infrastructure that will power businesses, connect communities, stimulate innovation and accelerate Nigeria’s digital economy. This partnership demonstrates our commitment to making world-class broadband accessible to every Nigerian.”
Group Chairman, Mr. Ganiyou AFOLABI Moustapha, said the alliance reflects ISAT Group’s long-term confidence in Nigeria’s future.
“This investment is a strong vote of confidence in Nigeria’s digital economy. Together with Afro Mobile, we are building a resilient indigenous broadband platform that will create jobs, drive innovation and support inclusive national development.”
With operations commencing in Q3 2026, ISAT Group and Afro Mobile are poised to emerge as a leading indigenous broadband provider, delivering next-generation connectivity that will help bridge Nigeria’s digital divide and power the country’s next phase of economic growth.
Business
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