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About Seyi Tinubu’s Effective Altruism- FUNSHO AROGUNDADE

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It’s an established fact that good guys are contagious. Get a group of good men together, and they will change their community and the world. A good guy has integrity and character. Simply put, a good guy is less talk and more action. The Latin origin of ‘integrity’ means whole, and when it comes to being a good guy, wholesome is sexy. Everywhere he goes, he leaves a mark. One of such figures is Oluwaseyi Afolabi Tinubu.

Every man is a work in progress. As a successful entrepreneur, vibrant socialite, sports enthusiast, humanist and now the son of Nigeria President, Seyi is still on the stock. As the Chief Executive Officer of Loatsad Promomedia, a full-fledged digital out-of-home advertising company, Seyi has acted as an innovative disruptor with an unprecedented inventory of specialized outdoor and digital products ranging from giant sized billboards to automated standalone boards. His works have had a tremendous impact on the concept of goods and services promotion. Yet, profiling the philanthropic focus of Seyi —who has in the last few years busied himself with the issues that bother the masses most— is not a demanding task.

Over the years, Seyi has solidified his reputation as a philanthropist dedicated to transforming lives through the Noella Foundation —a non-profit private sector he co-founded with his wife, Layal Jade Tinubu to scale talents and improve Nigeria’s economy via entrepreneurship, innovation, sustainable ideas and plans. His impactful contributions, dating back to 2018, continue to serve as a reference point for his unwavering commitment to social change.

Seyi believes in service —service to the people, service to the nation and service to God. The 39 year-old fella does good in the most clear-sighted, ambitious, and unsentimental way possible that will yield a measurable impact on problems. He focuses on maximizing the impact of charitable giving. From setting up monthly community kitchens in partnership with Food Clique Support to launching the Seyi Tinubu Empowerment Project, STEP initiative aimed at empowering millennial tech entrepreneurs in Nigeria, Seyi’s impact continues to resonate with more expansive programs designed to create long-term social and economic transformation. One of his most notable acts of kindness was the life-changing support Seyi gave to a struggling one-legged Lagos bus conductor simply called Chima. The physically-challenged gentleman received a state-of-the-art prosthetic leg worth millions of Naira —a gesture that not only restored Chima’s mobility but also his dignity.

Beyond the physical support, Seyi also ensured financial stability for Chima by offering him a position as an assistant coach on his football team with a monthly salary of Fifty Thousand Naira (₦50,000). This gesture exemplified his approach to sustainable empowerment, providing people with opportunities beyond just financial aid.

Reflecting on his journey, Chima shared his gratitude: “My life is back to normal because I can now walk with both legs, work, and earn a living. I thank God for using the Noella Foundation through Seyi Tinubu to come to my rescue. God bless them mightily.”

This act of generosity is just one of many initiatives of Seyi driven by the Noella Foundation. Even with his father in power as Nigerian leader, Seyi hasn’t faltered in his charity deeds. Through his associates, he has given out relief items to people involved in a fire disaster in Nasarawa, gifted palliatives in Abuja, and sponsored some medical outreaches.

In September last year, Seyi flew to Borno with a team of associate-sympathizers and was received by the state governor, Prof. Babagana Zulum. During that visit, Seyi donated N500 million to victims of the Maiduguri flood. A few weeks later, Seyi once again saved some underprivileged from a bad fate of financial hardship as his foundation procured prescribed medication through a drug bank that would serve over 10,000 indigent people in 60 hospitals around the country. This drug bank, Seyi said, is more than medicine but a “commitment to dignity, to equality, and to the fundamental human right to healthcare.”

Beyond financial aid and community projects, Seyi remains a role model for young Nigerians, proving that success is not just measured by personal achievements but also by the ability to uplift others. His dedication to humanitarian causes has encouraged more individuals and organizations to join in the mission of fostering positive change. His past interventions, like Chima’s story, remain a powerful reminder of the impact of selfless giving, inspiring more individuals and organizations to play their part in building a better society.

Seyi, as an entrepreneur, rather than fund a lavish lifestyle, wanted to make as much as possible to do as much good as he could. He has embraced an effective altruism non-profit to create a positive social impact and maximises charitable giving. With an ever-growing portfolio of community-focused initiatives, Seyi continues to redefine philanthropy in Nigeria, ensuring that his legacy of impact, compassion and empowerment endures for generations to come.

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Humanity

Rotary’s Babalola Highlights the Power of Personal and Community Change

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Babalola

Rotary International President-elect Olayinka Babalola urges members to create lasting impact by welcoming newcomers, leading projects, and transforming communities globally

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Obasa Redeems N100, 000 cash Promise to 500 Secondary School Students

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For 500 students from public schools across Lagos’ six education districts, Christmas arrived early. During events marking his birthday in November, Rt. Hon. (Dr) Mudashiru Obasa, Speaker of the Lagos State House of Assembly, promised a cash gift of ₦100,000 to each student who attended to celebrate with him, sparking waves of excitement among them. Speaker Obasa has redeemed his promise, giving the students a December to remember.

Dr. (Mrs.) Sherifat Abiodun Adedoyin, a member of the Lagos State Universal Basic Education Board (LASUBEB), announced the redemption of the cash gift. “Rt. Hon. (Dr.) Mudashiru Ajayi Obasa, Speaker of the Lagos State House of Assembly, has graciously redeemed his promise of ₦100,000 each for 500 students across Lagos State. This generous commitment was made during his recent birthday celebration on November 11, 2025, and it truly highlights his steadfast dedication to enhancing education and the well-being of children in Lagos State.”

Adedoyin stated further, “We deeply appreciate this wonderful gesture, which will significantly help meet the educational needs of the students and promote academic excellence. May this act of kindness continue to inspire hope and create a positive impact in our community.”

The ₦50 Million Educational Support, according to the Speaker, is an investment in the future of the public secondary school students, representing invaluable opportunities for education, vocational training, and entrepreneurship.

Indeed, at the pre-birthday event, themed “The Youth: Striving to Greater Heights,” which brought together students from across the state, Speaker Obasa’s empowerment initiative turned a personal milestone into a defining moment for youth development in the state.

He also seized the opportunity to inspire and challenge the youth, reminding them that challenges harbour lots of opportunities and that it takes laser-like focus, perseverance, and a steadfast faith in God to pull through.

“This personal journey is not just my story; it is a message to every young person here and those watching across various platforms. It is a wake-up call- a call to rise, to believe in yourself, and pursue your dreams with passion and determination.

“The sky is not the limit; it is only the beginning when you choose to unlock your potential and embrace the opportunities that abound in our great nation.”

Speaker Obasa capped the day with the announcement of a structured mentorship program to pair young talents with seasoned professionals, which he described as a pathway to sustained growth and impact. “This isn’t just inspiration, it’s a pathway to greatness,” he affirmed.

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Christmas Celebration: Gospel Star Testimony Jaga Shares Food Items to the Less Privileged 

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In a remarkable display of festive generosity and community service, Nigerian gospel recording artist Testimony Jaga handed out rice and other essential food items to thousands of residents in Lagos this Christmas season, sharing the joy of the birth of Jesus Christ with families battling economic hardship.

Organised as part of his annual yuletide outreach, the distribution saw crowds gather in several neighbourhoods where rice, beans, garri, and other staples were given free of charge to vulnerable individuals and families. The initiative was aimed at easing the burden of festive expenses for low-income residents and reinforcing the spirit of charity that underlies Christmas celebrations.

Testimony Jaga, whose real name is Salau Aliu Olayiwola, has long been known not only for his dynamic fusion of Fuji and afro-pop gospel music but also for his deep commitment to social welfare through the Street Gospel Movement. The movement combines musical evangelism with tangible acts of goodwill, including medical outreaches, gifts for children, and support to those in need.

Speaking during the distribution event, Jaga emphasised the importance of giving back to the community, especially at Christmas, a season Christians celebrate as the birth of Jesus Christ — a moment that symbolizes hope, compassion, and selfless giving.

“This season reminds us of the greatest gift ever given,” he said, addressing a gathering of beneficiaries. “We are here to share food not just as sustenance, but as a sign of love, hope, and unity. Christmas is more than a celebration; it is a reminder to uplift others.”

The distribution drew support from volunteers, local leaders, and fans of the artist, with many praising Jaga for using his platform to make a concrete impact in people’s lives. Beneficiaries expressed gratitude, saying the gesture would make a meaningful difference in their holiday celebrations.

Testimony Jaga’s outreach mirrors a broader wave of charitable efforts seen across Nigeria this festive period, as individuals, community leaders, and organisations also stepped up to provide food and relief items to families ahead of Christmas Day, reflecting a growing culture of grassroots philanthropy at a time of economic challenges for many Nigerians.

As Testimony Jaga continues his dual mission of spiritual inspiration and social service, his annual Christmas giveaway reinforces the message that faith can find expression not only in worship but in acts of kindness that touch everyday lives.

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