News
AFCON 2025 Viewership Surges 61%, CAF Announces
CAF reports a 61% rise in AFCON 2025 viewership, with Morocco 2025 attracting record audiences across Europe, Asia, and the Americas
The Confederation of African Football (CAF) has reported a 61 per cent increase in global viewership for the TotalEnergies Africa Cup of Nations Morocco 2025, highlighting the tournament’s rapid rise as one of the world’s fastest-growing sporting events.
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Preliminary figures released on CAF’s official platform indicate that expanded broadcast coverage across Europe, Asia, and the Americas drove much of the growth.
CAF’s full report, prepared by global research firm Nielsen, is expected in the coming weeks.
The Morocco-hosted tournament, staged between December 21, 2025, and January 18, 2026, saw Senegal crowned champions, with Morocco finishing second and Nigeria third.
According to CAF, strengthened commercial and media partnerships, particularly with sports marketing agency IMG, contributed to a 50 per cent rise in international broadcast partners compared to the 2023 edition in Côte d’Ivoire.
CAF reported that new broadcast agreements reached previously untapped markets, including Japan, China, South Korea, Mexico, Greece, and Colombia, making Morocco 2025 the most widely distributed AFCON tournament to date.
Emerging markets also played a key role, with South America seeing more than 24 million viewers in Brazil and nearly two million in Mexico.
European viewership surged as well, with the final drawing over three million viewers in the United Kingdom via Channel 4 and more than four million in Germany on Sports Digital.
Asian audiences contributed to the growth, with India’s final stream on FanCode attracting over 800,000 viewers.
CAF emphasised that its media strategy including in-house content production and expanded highlights distribution boosted brand partner exposure by more than 65 per cent across European and South American markets.
Key performance indicators include a 32 per cent rise in media value for European partners and a 35 per cent growth in overall media rights revenue across South America, Europe, and Asia.
Also read: Nigeria Faces Egypt in AFCON 2025 Third-Place Clash
“These preliminary results reinforce AFCON’s commercial strength and global relevance,” CAF stated, noting that the competition continues to attract new audiences and investment well beyond Africa.
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Dauda Lawal swears in five permanent secretaries in Zamfara, urging them to follow public service rules, financial regulations and relevant laws
Zamfara State Governor, Dauda Lawal, has sworn in five new permanent secretaries, urging them to comply with Public Service Rules, financial regulations and other relevant laws in the discharge of their duties.
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The swearing-in ceremony took place on Thursday at the Grand Chamber of the Government House in Gusau, the state capital.
The newly appointed permanent secretaries are Ahmad S. Zamfara, Nasiru Halilu Anka, Mu’azu Jibril Guraguri, Adamu Abdullahi Kanoma and Sani Muhammad Shinkafi.
The Chief Judge of Zamfara State, Justice Kulu Aliyu, administered the oath of office to the appointees, who pledged allegiance to the Federal Republic of Nigeria in accordance with the Constitution and the law.
Speaking at the ceremony, Lawal congratulated the new permanent secretaries, describing their appointments as recognition of their experience, abilities and readiness to take on greater responsibilities.
He said their roles extended beyond personal career advancement, noting that their decisions and conduct would influence government performance and the welfare of residents.
“The Permanent Secretary is central to Government, providing administrative leadership, institutional continuity, and policy advice while implementing approved programs,” the governor said.
He added that permanent secretaries were responsible for maintaining discipline, coordinating their establishments and ensuring that public resources were used for their intended purposes.
Lawal said his administration remained committed to strengthening government institutions and improving public administration to support Zamfara’s development priorities.
He noted that the civil service played a critical role in translating government decisions into practical results, particularly in the delivery of essential services.
The governor urged the new appointees to align their work with his administration’s priorities through proper planning, realistic implementation strategies, effective supervision and continuous assessment of results.
He also called on them to maintain constructive and professional relationships with commissioners and other political officeholders.
According to Lawal, political leaders are responsible for setting policy, while career civil servants provide the institutional knowledge, technical advice and administrative capacity needed to implement it.
He stressed that mutual respect and cooperation between political officeholders and career civil servants were essential to effective governance.
Also read: 2027: 21 Adamawa LG Chairmen, 226 Councillors Dump PDP for APC
The governor urged the permanent secretaries to uphold discipline and professionalism while ensuring that their departments supported the administration’s development agenda and served the needs of the people of Zamfara.
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