Brands
Airtel Africa, Ogilvy Africa end 15-year partnership
Airtel Africa and Ogilvy Africa have officially ended their nearly 15-year collaboration, a period marked by significant growth and creative development across the African continent
Airtel Africa and Ogilvy Africa have officially parted ways after nearly 15 years of close collaboration, a period filled with shared ambition, creativity, and a relentless pursuit of growth across the continent.
Also read: Airtel Africa Enters Into UK’s FTSE 100 Index
Airtel and Ogilvy Africa, who once worked in sync to shape the voice and identity of Airtel across 14 African markets, are now charting different paths. Though the split comes quietly, without specifics disclosed, the farewell has been amicable.
Ogilvy Africa described the journey as one marked by learning, resilience, and innovation in a LinkedIn post.
From assembling teams across disciplines to developing a bespoke operating model for the region’s demands, the agency acknowledged the contributions of those who brought Airtel’s vision to life.
We’ll cheer for your success, as we’re sure you’ll cheer for ours.
Together, they navigated complex landscapes and helped the telecom giant grow into a business nearing $5 billion in turnover.
In its farewell message, Ogilvy Africa saluted every team member involved, emphasizing their contributions to various campaigns across different countries.
The agency expressed pride in the integrity and transparency that defined the partnership, especially in challenging markets.
As their long-standing relationship concludes, both parties express gratitude and offer well-wishes.
In Ogilvy’s words, “We’ll cheer for your success, as we’re sure you’ll cheer for ours.”
After 15 years of growth, Airtel and Ogilvy part amicably, acknowledging the extraordinary achievements made together.
Brands
Adron Group Eyes Agricultural Expansion as It Engages Niger Foods Breeding and Feedlot Center
In a significant move towards transforming Nigeria’s agricultural landscape and expanding opportunities within the nation’s agribusiness value chain, the Chairman/GCEO of Adron Group, Sir Aare Adetola Emmanuelking, paid a strategic visit to the Niger Foods Breeding and Feedlot Center to explore a landmark agricultural partnership.
Also read: Adron Group Spotlights Affordable Property at ESG Expo
The high-level engagement between Adron Group and the Niger Foods Breeding and Feedlot Center focused on unlocking vast opportunities in the livestock industry and exploring the establishment of specialised Adron Farm Estates across Niger State, with the Center positioned to play a strategic facilitation role in the proposed collaboration.
Adron Homes and Properties, widely recognised as one of Nigeria’s foremost real estate development companies, has built a strong reputation for delivering secure, affordable and premium housing developments across the country.
Through this proposed initiative, the Group is set to extend its proven expertise in structured estate development into the agricultural sector.
The proposed Adron Farm Estates are envisioned as purpose-built agricultural communities, providing structured, secure and infrastructure-driven land layouts designed to support commercial farming, livestock production and agro-processing.
During a tour of the Niger Foods Breeding and Feedlot Center, discussions between the leadership of Adron Group and the Center highlighted the critical role of modern infrastructure and structured development in addressing the challenges of Nigeria’s fragmented agricultural market system.
The proposed collaboration seeks to combine Adron Group’s extensive experience in land development and infrastructure with the agricultural expertise, livestock production capacity and market development experience of the Niger Foods Breeding and Feedlot Center, with the objective of creating a new and sustainable model for agricultural development.
Beyond enhancing food production and unlocking new opportunities in livestock and agribusiness, the initiative is expected to stimulate rural development, create employment opportunities, attract investment and strengthen the agricultural value chain across Niger State.
The collaboration between Adron Group and the Niger Foods Breeding and Feedlot Center also holds the potential to position Niger State as a major hub for integrated agricultural and real estate development, while demonstrating how strategic partnerships between the real estate and agricultural sectors can unlock new possibilities for economic growth and national development.
Also read: Adron Group Spotlights Affordable Property at ESG Expo
As discussions between both organisations progress, the proposed partnership represents another bold step by Adron Group towards exploring innovative development models that respond to emerging opportunities, create sustainable communities and contribute meaningfully to Nigeria’s economic transformation.
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