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ALAT at 9: Wema Bank Marks Nine Years of Transforming Digital Banking in Nigeria

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Wema Bank

ALAT at 9 anniversary campaign launches with rewards, challenges and new features as Wema Bank celebrates nine years of digital banking innovation

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Wema Bank has launched the ALAT at 9 anniversary campaign to mark nine years of its digital banking platform, ALAT, reinforcing its push for innovation and customer engagement in Nigeria’s financial sector.

Also read: Wema Bank Retains National Licence After Recapitalisation

The ALAT at 9 anniversary campaign celebrates the platform’s evolution since its launch in 2017 as Africa’s first fully digital bank, created to eliminate the limitations of traditional banking such as long queues, physical barriers and slow service delivery.

Over the years, ALAT has expanded into a comprehensive digital ecosystem, offering services that range from instant account opening to structured savings tools like ALAT Goals, while supporting individuals, businesses and a growing base of digitally savvy users.

To commemorate the milestone, Wema Bank introduced a series of interactive activities designed to reward customers and deepen engagement.

Among the highlights is the personalised “ALAT Wrapped” feature, which provides users with a visual summary of their banking journey on the platform.

Customers are also encouraged to participate in a “9 Features in 9 Days” experience, where completing daily tasks unlocks rewards, promoting consistent use of the app.

Additional incentives include instant rewards for users who complete their ninth transaction at precisely 9:00am or 9:00pm.

A creative element of the campaign is the ALAT Evolution Jingle Challenge, inviting customers to contribute a second verse to the platform’s signature tune for a chance to win prizes.

Managing Director and Chief Executive Officer, Moruf Oseni, described the campaign as both a celebration and a forward-looking initiative.

“ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going,” Moruf Oseni said, adding that the bank remains committed to building an engaging and rewarding digital experience.

Chief Digital Officer Olusegun Adeniyi noted that the initiative blends everyday banking with interactive engagement, using personalised insights and gamified features to enhance user experience.

The month-long campaign, running from May 2 to May 31, encourages both existing and new customers to access the ALAT app, complete tasks and unlock rewards, further strengthening the platform’s position in Nigeria’s competitive digital banking landscape.

Also read: Wema Bank Celebrates 81 Years, 9th ALAT Anniversary with Customer Rewards

With the ALAT at 9 anniversary campaign, Wema Bank continues to assert its leadership in digital banking, offering a dynamic platform that evolves with its users while rewarding loyalty and participation.

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WEMA BANK SETS NOVEMBER 6 FOR HACKAHOLICS 7.0 GRAND FINALE, UNVEILS “FESTIVAL OF THE FUTURE” AS THEME

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Wema Bank, Nigeria’s oldest indigenous bank, most innovative and pioneer of Africa’s first fully digital bank, ALAT, has announced November 6, 2026, as the date for the grand finale of Hackaholics 7.0, its flagship innovation platform.

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Themed “Festival of the Future.” The grand finale will bring together innovators, technology leaders, startup founders, investors and other key players in Nigeria’s innovation ecosystem for an immersive celebration of ideas, technology and the possibilities shaping the future.

Beyond the much anticipated announcement of this year’s Hackaholics Finalists, the event will feature innovation showcases, interactive experiences and conversations exploring how emerging technologies are transforming the way people live, work, build and create.

Designed to go beyond the traditional innovation competition, the Festival of the Future will provide a platform for participants and attendees to experience emerging technologies, discover innovative solutions, connect with industry players and engage in conversations about the opportunities and challenges of a rapidly evolving world. The event will also recognise and celebrate outstanding innovators whose ideas have demonstrated the potential to address real-world challenges and create meaningful impact.

Speaking on the significance of the grand finale and the inspiration behind the Festival of the Future, Wema Bank’s MD/CEO, Moruf Oseni, explained that the concept builds on the Bank’s commitment to creating a future of possibilities while encouraging Nigerians to take a more active role in shaping that future.

“The world is changing at an unprecedented pace. Artificial intelligence and emerging technologies are transforming industries, businesses and everyday life, creating opportunities that would have been difficult to imagine just a few years ago. The question is no longer simply what the future holds, but how prepared we are to shape it.

“This thinking inspired the Festival of the Future. We want to create an experience that brings innovation closer to people, encourages meaningful conversations and challenges us to think differently about how we will live, work, build and create in the years ahead,” he said.

Reaffirming Wema Bank’s commitment to supporting innovation and empowering young Nigerians, Oseni noted that Hackaholics has continued to evolve beyond a competition into a platform for discovering talent, nurturing ideas and connecting innovators with opportunities.

“Since we launched Hackaholics, our goal has remained consistent; to provide young Nigerians with the platform, resources, opportunities and support they need to transform their ideas into practical solutions. We believe that the future of innovation in Nigeria must be driven by the talent, creativity and potential of our people.

“With Hackaholics 7.0, we are taking that commitment further. Beyond recognising outstanding ideas, we want to bring together the people, conversations and experiences that can inspire the next generation of solutions. Our ambition is to continue building an ecosystem where innovation thrives, possibilities are unlocked and Nigeria is better positioned for the future,” he added.

Launched on July 1, 2026, under the theme “Powering Possibilities,”Hackaholics 7.0 commenced with a nationwide pitch centre tour designed to discover and support innovative ideas from young Nigerians across different regions of the country.

The four-month tour attracted 5,329 participants and 1,632 innovative ideas and solutions, with pitch centres hosted across seven locations: Uyo, Kano, Yabatech, Benin, Ibadan, Enugu and Lagos.

Through three distinct tracks; the Ideathon, Hackathon and Social Impact, the initiative provided opportunities for students, graduates, technology enthusiasts, developers and social innovators to present solutions addressing challenges across different sectors. The Ideathon focused on promising ideas, the Hackathon provided a platform for technology developers and builders, while the Social Impact track recognised solutions designed to deliver measurable value to society.

At the conclusion of the nationwide tour, 59 participants emerged from the various pitch centres, reflecting the diversity of ideas, talent and innovation discovered throughout the programme.

As Hackaholics 7.0 progresses towards its final stage, the 59 finalists will be further shortlisted to 20, who will present refined versions of their solutions at the Pre-Pitch scheduled for November 4, 2026.

On November 5, the participants will embark on an Ecosystem Tour powered by Wema Bank, providing an opportunity to visit other top institutions within the technology and innovation ecosystem, interact with industry professionals and gain practical insights ahead of the grand finale.

The journey will culminate on November 6 at the Festival of the Future, where the top innovators will be recognised and celebrated.

Through Hackaholics, Wema Bank continues to demonstrate its commitment to driving innovation, supporting entrepreneurship and creating opportunities for young Nigerians to contribute meaningfully to economic development.

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Theparkpay Technologies Limited Strengthens Global Payments Infrastructure with UK FCA Licence

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Theparkpay UK FCA licence strengthens the fintech’s global payments infrastructure as it expands regulated cross-border services across key markets (more…)

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NDIC Commences Payment to Customers of 46 Failed Microfinance Banks

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NDIC payments to depositors begin as customers of 46 failed microfinance banks receive insured refunds of up to N2 million (more…)

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