Event
Bad Bunny to Headline 2026 Super Bowl Halftime Show
Bad Bunny will headline the Super Bowl 60 halftime show in 2026 at Levi’s Stadium. The Puerto Rican superstar joins the elite club of global music icons
Following in the footsteps of legendary performers like Bruce Springsteen and Beyoncé, Bad Bunny has been officially announced as the 2026 Super Bowl halftime headliner, making him the first Puerto Rican solo artist to lead football’s biggest night.
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The NFL, Apple Music, and Roc Nation revealed the news live during Sunday Night Football on NBC and Peacock, confirming that the three-time Grammy-winning global superstar will command the stage at Super Bowl LX, set for February 8, 2026, at Levi’s Stadium in Santa Clara, California.
“What I’m feeling goes beyond myself,” said Bad Bunny (real name Benito Antonio Martínez Ocasio).
“It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
The halftime show will again be produced in partnership with Jay-Z’s Roc Nation and Apple Music, which took over sponsorship duties in 2023.
“What Benito has done and continues to do for Puerto Rico is truly inspiring,” said Jay-Z, praising the artist’s cultural impact and contribution to his home island’s tourism economy.
“We are honored to have him on the world’s biggest stage.”
Apple’s Vice President of Music, Sports and Beats, Oliver Schusser, added:
“Bad Bunny is the ultimate intersection of music and culture. His influence is undeniable, and this show will be unforgettable.”
When and Where Is Super Bowl LX?
- Date: February 8, 2026
- Location: Levi’s Stadium, Santa Clara, California
- Broadcast: NBC and streaming live on Peacock
- Halftime Performer: Bad Bunny
- Produced by: Apple Music + Roc Nation
The announcement follows a record-setting 2025 halftime show led by Kendrick Lamar, which drew an estimated 133.5 million viewers according to Billboard.
From humble beginnings in Vega Baja, Puerto Rico, Bad Bunny has skyrocketed to international superstardom since his 2016 SoundCloud debut, “Diles.” A former grocery bagger turned cultural juggernaut, Bunny’s discography is packed with historic milestones:
- X 100pre (2018) debuted at #10 on Billboard 200
- YHLQMDLG (2020) hit #2 — the highest-ever for a Spanish-language album
- El Último Tour Del Mundo (2020) made history as the first all-Spanish album to reach #1 on Billboard 200
He’s also known for collaborations with artists like Drake (“Mía”) and Cardi B (“I Like It”), helping push Latin trap and reggaeton into the mainstream.
Bad Bunny has expanded far beyond music:
- Hollywood roles: Bullet Train (2022), Caught Stealing (2025), and Happy Gilmore 2 (2025)
- Wrestling: Made his WWE debut at WrestleMania 37
- Live performances: Drew 500,000+ fans during his 2025 Puerto Rico residency
- World Tour: Kicks off a massive 57-date world tour on November 21 in the Dominican Republic
With this Super Bowl performance, Bad Bunny joins an elite list of halftime headliners — but his presence brings new weight to the moment.
As the first Spanish-language solo artist to headline the halftime show, his upcoming performance is expected to showcase the vibrant sound, spirit, and strength of Latin culture — a celebration on a truly global stage.
This week on Sunday Night Football, the undefeated Buffalo Bills (4-0) host the New England Patriots (2-2) after an intense tie between the Dallas Cowboys and Green Bay Packers.
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With Bad Bunny now locked in for Super Bowl LX, all eyes turn toward February — not just for football, but for what promises to be one of the most electrifying halftime shows in NFL history.
Organisers of Real Talk With Kike have unveiled a high-profile lineup of speakers for the programme’s seventh anniversary celebration, which will also commemorate ace broadcaster Kikelomo Atanda-Owo Abati’s more than 20-year journey in the Nigerian media industry.
The milestone event will hold on October 10, 2026, at Eko Hotels and Suites, Lagos, bringing together leaders from government, business, media and culture for conversations on Nigeria’s future.
Leading the keynote sessions are Dr Kadiri Obafemi Hamzat, Deputy Governor of Lagos State, and Mr Vlassis Liakouris, Group Managing Director of Mandilas Group Limited.
Also confirmed as distinguished speakers are Mr Kola Adesina, Group Managing Director of Sahara Group, and Dr Toyosi Akerele-Ogunsiji, Founder of Rise Network, while Mrs Bola Adesola, Chairman of the Board of Ecobank Nigeria, will deliver the goodwill message.
The speakers will engage the theme, “The Future of Nigeria: Where Leadership, Innovation, Culture and Media Converge to Shape Nation Building,” exploring how governance, enterprise, innovation and storytelling can shape national development.
According to the organisers, the theme reflects the philosophy that has defined Real Talk With Kike over the past seven years as a platform for meaningful conversations on leadership, society, business, relationships, culture and contemporary issues affecting Nigeria.
For Kikelomo Atanda-Owo Abati, the celebration marks two significant milestones. Beyond the programme’s seventh anniversary, it also celebrates more than two decades of broadcasting, making the occasion a tribute to longevity, impact and the power of dialogue.
The multidisciplinary speaker lineup mirrors the event’s nation-building focus. Hamzat is expected to share perspectives on public leadership and governance, while Adesina and Liakouris will discuss private-sector leadership, enterprise and innovation. Akerele-Ogunsiji will contribute insights on education, youth development and innovation, with Adesola bringing the perspective of corporate governance and financial-sector leadership.
The October gathering is expected to attract policymakers, business executives, media personalities, creatives and guests who have been part of the Real Talk With Kike journey since its inception, reinforcing its reputation as one of Nigeria’s leading platforms for thought-provoking conversations.
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