Connect with us

Business

Chain Reactions Africa Wins Prestigious PR Gold Award

Published

on

Chain Reactions

Chain Reactions Africa PR award Tinubu reforms as firm wins SABRE Africa honours for “From Reforms to Recovery” and Lagos Shopping Festival campaign

Leading Nigerian public relations consultancy Chain Reactions Africa has secured multiple accolades at the SABRE Africa Awards, earning international recognition for its work on President Bola Ahmed Tinubu’s reform communications campaign, in a major Chain Reactions Africa PR award Tinubu reforms milestone.

Also read: It’s 7 Star Performance for Chain Reactions at 2024 SABRE Awards

The firm won in the Public Sector and Government category for its campaign titled “From Reforms to Recovery,” developed in partnership with the Presidential Media and Communications Team to mark the President’s second year in office.

The campaign was designed to simplify complex economic reform policies and present them in clear, relatable terms to the public, while also enhancing understanding among stakeholders in the financial sector.

Organisers of the SABRE Africa Awards commended the campaign’s strategic communication approach, which stood out among entries from leading global agencies, including Weber Shandwick.

Beyond the government category win, Chain Reactions Africa also secured a Gold Award in the Travel and Leisure category for its execution of the Lagos Shopping Festival campaign, further strengthening its reputation in experiential and destination branding.

The firm also emerged victorious in the Technology category for its work on the unveiling of the T2 brand for Emerging Markets Telecommunications Services Limited (EMTS), formerly known as 9mobile, competing against several international communications agencies.

The Chain Reactions Africa PR award Tinubu reforms recognition comes in one of the most competitive editions of the SABRE Africa Awards, which recorded more than 500 entries and over 120 shortlisted campaigns.

Speaking at the ceremony, PRovoke Media founder Paul Holmes praised the quality of submissions and the rigorous judging process, describing the 2026 edition as one of the strongest in the awards’ history.

Founder and Chief Strategist of Chain Reactions Africa, Israel Jaiye Opayemi, dedicated the award to President Tinubu and the Presidential Media and Communications Team, crediting their collaboration for the success of the campaign.

He also reflected on the firm’s long-term growth, noting its journey from attending the SABRE Awards as observers to becoming one of Africa’s most decorated PR agencies.

Also read: Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

The consultancy further acknowledged the support of Lagos State Governor Babajide Sanwo-Olu for the Lagos Shopping Festival, which it said has helped position Lagos as a growing hub for tourism and retail experiences.

With its latest wins, Chain Reactions Africa continues to reinforce its standing as one of Africa’s most awarded PR firms, maintaining a consistent record of international recognition across multiple sectors.

 

73 / 100 SEO Score

Business

XM Future Music Group Investment Platform Allegedly Collapses, Users Lose Funds

Published

on

XM

Nigerian investment platform XM Future Music Group collapses amid concerns leaves users unable to withdraw funds amid concerns over suspected Ponzi scheme promising high returns

(more…)

74 / 100 SEO Score
Continue Reading

Business

Kola Karim’s Shoreline Group Signs $300 million Deal With Accor to Develop Nigeria’s First National Hotel Platform

Published

on

By

Kola Karim’s Shoreline Group has signed a letter of intent with Accor, a world leading hospitality group to establish Nigeria’s first national hotel platform.

The signing took place during the Africa Forward Summit 2026 hosted jointly by Kenya and France in Nairobi.

This ambitious partnership is set to make a significant contribution to the evolving Nigerian hospitality landscape with a substantial investment from Shoreline of $300 million, leveraging Accor’s renowned brand portfolio and expertise.

As gathered the strategic collaboration aims to develop a hotel network across Nigeria, encompassing 10 hotels across eight cities and over 1,200 rooms by 2030.

These properties will span various segments, from midscale to luxury, catering to diverse travelers and contributing significantly to the nation’s tourism growth. The project also includes the establishment of a dedicated hospitality training Academy to nurture local talent and create approximately 1,000 direct jobs.

Mr. Sébastien Bazin, Chairman and CEO of Accor, stated: “We are thrilled to partner with Shoreline Group to unlock the immense potential of Nigeria’s hospitality sector. This partnership is a testament to our belief in Nigeria’s dynamic future.

“By combining Shoreline’s deep understanding of the local market with Accor’s global expertise and diverse brand portfolio, we are poised to create an unparalleled hospitality offering that will set new benchmarks for quality and service.

“Crucially, the establishment of the Accor Academy is integral to this vision, enabling us to deliver immediate talent development for the Shoreline hotel portfolio, demonstrate our long-term commitment to Nigeria through dedicated training facilities, and solidify Accor’s position as the employer and educator of choice in West Africa.”

The Agbaoye of Ibadanland and  Chairman of Shoreline Group, Karim,  commenting on the development said: “This partnership is central to Shoreline’s strategy of building institutional-quality infrastructure platforms across Africa.

“We anticipate hospitality infrastructure becoming increasingly vital for capital movement and development, particularly in Nigeria where high-quality room supply is underserved. Our choice to partner with Accor highlights our focus on operational excellence and long-term value.

“The hospitality academy is crucial, alongside physical hotels, for developing local talent to sustain international standards. It will support our portfolio and enhance Nigeria’s hospitality workforce.

“This investment aligns with Shoreline’s broader focus on strategic assets in energy, infrastructure, and industrial development. We view hospitality as a natural extension: real infrastructure supporting economic activity, local capability, and national growth.”

43 / 100 SEO Score
Continue Reading

Aviation

FLYGABON Launches Lagos Flights to Boost African Travel

Published

on

FLYGABON

FLYGABON Lagos flight operations launch as Gabon’s airline expands to Nigeria, boosting African connectivity with faster routes and new travel options

(more…)

74 / 100 SEO Score
Continue Reading

Trending News