DeeOne says Genevieve’s brand is fading due to her low social media activity, arguing that online visibility is key to staying relevant in today’s entertainment space

DeeOne says Genevieve’s brand is losing steam due to her absence from social media, as he argues that silence online is proving costly for Nigerian celebrities.

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The comedian and reality TV star made this claim during a recent episode of Pulse’s Hot Takes podcast, where he questioned the relevance of veteran actress Genevieve Nnaji in today’s internet culture.

He suggested that public figures who keep a low profile on social platforms risk fading from public consciousness. “Genevieve not talking much on social media is not helping her.

Genevieve not posting on social media every time is reducing her brand,” DeeOne stated. “Let me rephrase it — anybody who is not posting constantly is not top of mind.”

To illustrate his argument, he compared Nnaji to popular TikTok personality Peller, asserting that the latter is currently more visible in Nigeria’s digital space.

“What makes her \[Genevieve] different from other actresses? Number one from when? Since which year? Peller right now is more relevant on the internet space in Nigeria than Genevieve Nnaji,” he added.

Genevieve Nnaji, one of Nollywood’s most iconic actresses, has long maintained a private life, rarely engaging in online trends or public commentary.

While her fans continue to revere her past contributions to the industry, some observers agree that a lack of online presence could limit her influence in a digital-first era.

DeeOne’s comments have sparked debate on social media, with opinions divided between those who believe legacy and talent should speak louder than visibility, and others who insist that consistent engagement is essential for relevance in today’s media landscape.

The conversation reflects a broader tension in modern celebrity culture, where internet popularity often outweighs past achievements, and constant content creation becomes a tool for brand survival.

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Whether Genevieve’s mystique remains a strength or a limitation remains a point of contention, but DeeOne’s bold comparison has reignited discussions around the changing nature of fame in Nigeria.