Business
IAA Marks Inaugural World Marketing And Communications Day
The International Advertising Association (IAA) has declared the 3rd of October every year as World Marketing and Communications Day.
The day will recognize and celebrate the world of marketing and communications, its players, practices, history, and achievements. It is also a day when the IAA will lead the rest of the marketing communications world to recognize and celebrate purpose-led communications or marketing for good.
For this year’s inaugural celebration, the focus is on Covid 19 and showing compassion to all who have been affected by this pandemic in any way. To commemorate the day, the IAA is launching the ‘Bring Compassion Back’ campaign, which encourages people across the world to show acts of compassion and also celebrate individuals who have contributed to the fight against the COVID-19 pandemic.
The campaign hashtags are #BringBackCompassion and #IAACares.
Speaking at a virtual global inauguration ceremony, the World President and Chairman of the IAA, Joel E. Nettey, said: “Setting aside a day on the calendar every year to rally all brands, marketeers and agencies around the world to focus on ‘marketing for good’ is an initiative the IAA is very proud of and is very much in keeping with our positioning as ‘the global compass of marketing communications.
IAA Marks Inaugural World Marketing And Communications Day
It is our hope that over time organizations such as the UN will adopt it as well and encourage the whole world to recognize and celebrate brands and people who make the world a little brighter.”
Joel E. Nettey further encouraged marketing, advertising and communications professionals around the world to change their email sign-offs to “Compassionately Yours” for the month of October and to make a conscious effort to show compassion to people they come into contact with everywhere.
Sasan Saeidi, Senior Vice President of the IAA, commented: “There has never been a more important time for us to ensure our marketing and communication is healing divides, healing hearts and bringing the world together. This is where purposeful communication comes to stage”.
The IAA’s Managing Director, Dagmara Szulce, added: “Consumers are moving faster than our industry rewarding brands focused on sustainability, community and governance. It’s time to expedite progress on our side of the table and create a behavioral change for good.”
World Marketing and Communications Day will be celebrated on the 3rd of October every year focus areas for the year announced by the IAA.
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Business
Kola Karim’s Shoreline Group Signs $300 million Deal With Accor to Develop Nigeria’s First National Hotel Platform
Kola Karim’s Shoreline Group has signed a letter of intent with Accor, a world leading hospitality group to establish Nigeria’s first national hotel platform.
The signing took place during the Africa Forward Summit 2026 hosted jointly by Kenya and France in Nairobi.
This ambitious partnership is set to make a significant contribution to the evolving Nigerian hospitality landscape with a substantial investment from Shoreline of $300 million, leveraging Accor’s renowned brand portfolio and expertise.
As gathered the strategic collaboration aims to develop a hotel network across Nigeria, encompassing 10 hotels across eight cities and over 1,200 rooms by 2030.
These properties will span various segments, from midscale to luxury, catering to diverse travelers and contributing significantly to the nation’s tourism growth. The project also includes the establishment of a dedicated hospitality training Academy to nurture local talent and create approximately 1,000 direct jobs.
Mr. Sébastien Bazin, Chairman and CEO of Accor, stated: “We are thrilled to partner with Shoreline Group to unlock the immense potential of Nigeria’s hospitality sector. This partnership is a testament to our belief in Nigeria’s dynamic future.
“By combining Shoreline’s deep understanding of the local market with Accor’s global expertise and diverse brand portfolio, we are poised to create an unparalleled hospitality offering that will set new benchmarks for quality and service.
“Crucially, the establishment of the Accor Academy is integral to this vision, enabling us to deliver immediate talent development for the Shoreline hotel portfolio, demonstrate our long-term commitment to Nigeria through dedicated training facilities, and solidify Accor’s position as the employer and educator of choice in West Africa.”
The Agbaoye of Ibadanland and Chairman of Shoreline Group, Karim, commenting on the development said: “This partnership is central to Shoreline’s strategy of building institutional-quality infrastructure platforms across Africa.
“We anticipate hospitality infrastructure becoming increasingly vital for capital movement and development, particularly in Nigeria where high-quality room supply is underserved. Our choice to partner with Accor highlights our focus on operational excellence and long-term value.
“The hospitality academy is crucial, alongside physical hotels, for developing local talent to sustain international standards. It will support our portfolio and enhance Nigeria’s hospitality workforce.
“This investment aligns with Shoreline’s broader focus on strategic assets in energy, infrastructure, and industrial development. We view hospitality as a natural extension: real infrastructure supporting economic activity, local capability, and national growth.”
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