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IAA Marks Inaugural World Marketing And Communications Day

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IAA Marks Inaugural World Marketing And Communications Day

The International Advertising Association (IAA) has declared the 3rd of October every year as World Marketing and Communications Day.

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The day will recognize and celebrate the world of marketing and communications, its players, practices, history, and achievements. It is also a day when the IAA will lead the rest of the marketing communications world to recognize and celebrate purpose-led communications or marketing for good.

For this year’s inaugural celebration, the focus is on Covid 19 and showing compassion to all who have been affected by this pandemic in any way. To commemorate the day, the IAA is launching the ‘Bring Compassion Back’ campaign, which encourages people across the world to show acts of compassion and also celebrate individuals who have contributed to the fight against the COVID-19 pandemic.

The campaign hashtags are #BringBackCompassion and #IAACares.

Speaking at a virtual global inauguration ceremony, the World President and Chairman of the IAA, Joel E. Nettey, said: “Setting aside a day on the calendar every year to rally all brands, marketeers and agencies around the world to focus on ‘marketing for good’ is an initiative the IAA is very proud of and is very much in keeping with our positioning as ‘the global compass of marketing communications.

IAA Marks Inaugural World Marketing And Communications Day

It is our hope that over time organizations such as the UN will adopt it as well and encourage the whole world to recognize and celebrate brands and people who make the world a little brighter.”

Joel E. Nettey further encouraged marketing, advertising and communications professionals around the world to change their email sign-offs to “Compassionately Yours” for the month of October and to make a conscious effort to show compassion to people they come into contact with everywhere.

Sasan Saeidi, Senior Vice President of the IAA, commented: “There has never been a more important time for us to ensure our marketing and communication is healing divides, healing hearts and bringing the world together. This is where purposeful communication comes to stage”.

The IAA’s Managing Director, Dagmara Szulce, added: “Consumers are moving faster than our industry rewarding brands focused on sustainability, community and governance. It’s time to expedite progress on our side of the table and create a behavioral change for good.”

World Marketing and Communications Day will be celebrated on the 3rd of October every year focus areas for the year announced by the IAA.

 

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Dangote Group Plans $45bn Expansion, Targets $100bn Revenue

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The Dangote Group is pursuing a $45bn investment programme across its businesses as it targets annual revenue of $100bn by 2030, with Dangote Cement expected to play a major role in funding the conglomerate’s next phase of expansion.

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The group’s expansion strategy covers cement, refining, fertiliser, gas, infrastructure and other industrial businesses as it seeks to increase production capacity and strengthen its presence across African markets.

Dangote Cement, described as the group’s largest cash-generating business, is targeting an increase in annual production capacity from its current 55 million tonnes to more than 80 million tonnes as part of the growth programme.

The cement company said its expansion strategy would rely substantially on internally generated cash, reflecting the strength of its existing operations and cash-generating capacity.

In the 12 months to June 2026, Dangote Cement recorded revenue of $3.1bn, representing a 22 per cent year-on-year increase. Its cash conversion stood at 89 per cent, while return on capital employed reached 68 per cent during the period.

The company’s financial performance has also remained strong in naira terms. For the first half of 2026, Dangote Cement reported profit before tax of N981.39bn, up 34.43 per cent from N730.03bn recorded in the corresponding period of 2025. Profit after tax rose 22.69 per cent to N638.53bn.

The group’s wider investment plan is expected to include further expansion of the Dangote Refinery, with its capacity targeted to rise towards 1.4 million barrels per day. The company is also pursuing gas and LNG projects and additional industrial investments across Africa.

Dangote Cement’s expansion includes projects such as the proposed six-million-tonne-per-year plant at Itori in Ogun State, which is expected to strengthen the company’s production base as demand for cement and construction materials grows across the continent.

The group is also increasingly positioning its businesses around export earnings and geographically diversified operations. Management expects a larger share of revenue to be generated in foreign currency as its African expansion gathers pace.

The scale of the investment programme is underpinned by the group’s broader Vision 2030 strategy, which includes a target of more than $30bn in adjusted earnings before interest, taxes, depreciation and amortisation by 2030 alongside the $100bn revenue objective.

For Dangote Cement, the strategy represents a combination of capacity expansion and financial discipline, with strong operating cash flows expected to support investment while maintaining the company’s balance-sheet strength.

The wider Dangote Group is therefore positioning its 2030 strategy around expanding industrial capacity, increasing exports and using the cash generated by established businesses to finance further growth across Africa.

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NDCCITMA rejects trademark allegations ahead of Niger Delta Summit

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The Niger Delta Chamber of Commerce, Industry, Trade, Mines and Agriculture (NDCCITMA) has dismissed allegations that it appropriated the Niger Delta Economic & Investment Summit (NDEIS) brand, insisting it lawfully obtained trademark acceptance for the name and will proceed with its 2026 summit as scheduled.

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In a statement issued on September 12, 2026, the chamber described claims by Kunle Nwiwa Junior as “cheap blackmail, misleading, mischievous and a misrepresentation of the facts,” maintaining that it independently developed the summit and followed all required regulatory procedures.

According to NDCCITMA, it applied for and received a Trademark Acceptance Letter for the name Niger Delta Economic & Investment Summit (NDEIS) in August 2025 under File No. NG/TM/O/2025/387284.

The chamber said the chronology of events contradicts allegations that it copied another party’s application, arguing that its trademark acceptance predated the period during which Nwiwa’s own application was reportedly still pending before the relevant authorities.

“Economic Summit” is a generic expression

NDCCITMA further argued that the phrase “Economic Summit” is a generic description widely used for conferences that bring together governments, investors, businesses, development institutions and other stakeholders to discuss investment and economic development.

The chamber maintained that while concepts may be widely used, legal protection only arises from recognised intellectual property rights, including duly registered trademarks and other enforceable proprietary interests.

It therefore rejected suggestions that any individual or organisation has exclusive ownership of the broader concept of an economic summit.

Court grants interim injunction

Addressing reports that the summit had been halted, NDCCITMA said the dispute is already before the Federal High Court in Port Harcourt and that there is no court order restraining the event.

The chamber disclosed that in Suit No. FHC/PHC/CS/57/2026, Justice Stephen Dalyop Pam granted an interim injunction restraining the defendants—Kunle Nwiwa Junior and Keneva Consult Ltd.—from interfering with the planned summit.

According to NDCCITMA, the court also directed the defendants to remove publications, notices, petitions, social media posts and other statements allegedly considered damaging to the chamber’s name, integrity and reputation pending the hearing of its motion for interlocutory injunction.

The matter has been adjourned until September 22, 2026 for further hearing.

Chamber rejects ₦500 million demand claim

NDCCITMA also alleged that it had received a demand from Nwiwa Junior requesting ₦500 million as a condition for abandoning his claims over the summit.

The chamber said the demand was rejected, adding that it subsequently petitioned the Inspector-General of Police over what it described as repeated harassment and threats directed at its officials.

It said the petition sought police intervention, including inviting the complainant for questioning and caution where necessary.

Summit opens September 15

Despite the legal dispute, NDCCITMA reaffirmed that the 2026 Niger Delta Economic & Investment Summit will hold from September 15 to 17, 2026, at the Obi Wali Conference Centre in Port Harcourt, Rivers State.

The summit will be held under the theme “Driving Investment, Innovation & Industrial Growth in the Niger Delta” and is expected to bring together policymakers, investors, business leaders, development partners and industry stakeholders to discuss economic transformation across the region.

The chamber said it remains committed to promoting commerce, industry, trade, mining, agriculture and sustainable economic development throughout the Niger Delta while allowing the courts to determine all outstanding legal issues.

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AICL Woos Ugandan Investors, Invites Them to ABIE 2027

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AICL asked Ugandan investors Nigeria to use Abuja as an entry point and to attend ABIE 2027, as officials from both countries pushed AfCFTA trade links

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