Egypt’s automotive aftermarket is accelerating and has been dubbed “one of Africa’s most exciting markets” as its motoring population and vehicle sales grow, its economy expands, FDI floods in, and the government moves to combat automotive emissions.
It’s a powerful combination which Germany’s Africa business experts africon GmbH, the knowledge partners of Automechanika Dubai, the Middle East and Africa’s largest international automotive aftermarket trade show, contends has resulted in an aftermarket now worth between US $1-2 billion. And africon GmbH should know, having worked on more than 30 automotive market projects across Africa in the last few years.
The company has now turned its expertise specifically on the high potential Egyptian market with a whitepaper collated from research among companies within the Arab republic’s automotive industry.
The paper’s positive and opportunistic sentiment points to the country’s rising population – now the third largest within Africa with more than 100 million people – and its economic advancement, having overtaken South Africa as the continent’s second-largest economy with a GDP of US $360 billion and sturdy growth forecasts.
“The IMF predicts that growth will slow to around 2.5% this year but recover to more than 5% from 2022 forward,” the paper reports. “After economically difficult years in 2016/17, inflation has come down to around 6%. Unemployment has been reducing, and GDP per capita in US$ terms has increased by almost 50% since 2017. Consequently, Egypt has been the largest recipient of FDI in Africa for several years in a row, receiving more than $9 billion worth of investments in 2019 and almost $6 billion in 2020. This growth is driven, among other things, by continuous economic and fiscal reforms. For instance, on the Ease of Doing Business Index, Egypt has improved by 14 places since 2018.”
Egypt is now in growth mode, even despite the rigors of the COVID-19 pandemic and was among the few countries to report full year GDP growth in 2020.
The growth has fed into the aftermarket, with the country now being home to one of Africa’s largest vehicle fleets with around six million vehicles on the country’s roads, with the majority – approximately 4.6 million – being passenger cars. This is followed by almost a million trucks and about 470,000 buses. Most passenger cars are petrol-powered, while many commercial vehicles rely on diesel engines but that could soon change.
“The government is increasing the share of dual-fuel cars, which can use both petrol and compressed natural gas (CNG). Around 300,000 vehicles in Egypt already use CNG. This number will likely increase further over the next years,” the paper reports.
Egypt is also taking bold steps to replace internal combustion engines with more environmentally friendly alternatives. Last year the government announced an initiative to encourage consumers to replace old vehicles for new ones operating on CNG engines with extended credit facilities among its green program incentives. This has led to China’s Dongfeng Motors planning to assemble up to 25,000 electric vehicles a year in an Egyptian assemble plant.
Even the brand make-up of the country’s vehicle fleet is changing. The significant market shares held by Chevrolet/Isuzu, Hyundai, Toyota, and Nissan could be eroded by the entry of European and Chinese brands fueled by preferential import duties.
“New vehicle sales in Egypt have recently grown, currently standing at more than 200,000 units per year. Around half of this figure is assembled locally. Egypt is home to notable local vehicle assemblers like GB Auto, General Motors Egypt / Mansour Automotive, and Nissan. While most passenger vehicles are produced for the domestic market, many buses are exported to regional markets,” explains the whitepaper.
Change The Name of the Game:
Change is also coming to Egypt’s heavily import-driven aftermarket, which is dominated by Asian suppliers, namely China, Korea, and Japan. However, Germany and the US now rank among the country’s top ten suppliers of parts and components and globally leading brands enjoy relatively high market shares for crucial parts. But the local component manufacturing market is gaining ground and supplying local vehicle assemblers, the aftermarket and export markets with a range of batteries, brake parts, wiring and filets.
Egypt’s importer/distributor landscape is a mix of small and large companies, most of which are based in Cairo. The independent aftermarket is fragmented. The importers/distributors sell directly to end-users, workshops, and a network of wholesalers and retailers across the country. As is the case in other African markets, a significant share of Egyptians, having taken the advice of trusted mechanics, buy their parts from retailers instead of from workshops. However, most do follow the advice of their trusted mechanics.
The Trend & Outlook:
E-commerce is fast emerging as a significant aftermarket force through highly visible platforms such as Odiggo, Tawfiqia, Egyparts and Amazon Egypt.
The Egyptian aftermarket is ripe for growth and to offer up great opportunities for parts producers, distributors, and service providers, but increasing competition from local producers may mean overseas suppliers will need to invest in their own on-the-ground structures or seek out ways to add value locally to increase market shares.
GB Auto, a leading Egyptian automotive supplier, sums up the expected scenario: “We currently see three factors strongly influencing the future of our market in Egypt: firstly, we are expecting a period of robust growth across various industry segments. Secondly, online sales will likely gain significant importance. Thirdly, the share of CNG-powered vehicles increasing further, which will open up new industry segments and growth opportunities,” explained Mohamed Yahia, Managing Director of Ready Parts (GB Auto Group).
Others looking for indicators of the growth potential can track the Egyptian visitor presence at Automechanika Dubai which has risen by 20% since 2015.
“We anticipate a surge in visitors from Egypt when the show returns from December 14th-16th December. This year we have the support and presence of Egypt Expo & Convention Authority (EECA) and have also seen a 142% y-o-y (2019-2021) increase in floor space taken from Egyptian businesses – a true testament to current conditions and the appetite for doing business,” commented Mahmut Gazi Bilikozen, Automechanika Dubai’s Show Director.
Oraimo Mobile Technologies Build Africa’s Largest Mobile Technology Factory in Nigeria
The laudable Economic strides of the Administration of His Excellency, President Muhammadu Buhari, GCFR gained momentum at the Grand Opening of the flagship showroom of Oraimo Mobile Technologies Experience Centre called THE GREEN WORLD at Jabi Lake Mall, Abuja on Sunday, 15th of May, 2022.
Oraimo Mobile Technologies is the leading manufacturer of High Tech Smart Phones Accessories in Africa, and the company has conspicuously dominated the Nigerian market regarded as the largest in Africa. While welcoming various dignitaries who graced the occasion, the Managing Director of Oraimo Mobile Technologies, Mr. Chidi Okonkwo, emphasized the commitment of the company to first rate products that are not just durable but affordable for all Nigerians. He emphasized that Nigeria has come of age with a teeming population of Tech savvy young professionals and educated youth dominated population that can accommodate the siting of the largest Mobile Technologies Production factory in Africa.
Among the dignitaries that attended the occasion are Mr. Emeka Offor, Acting Executive Secretary of the Nigerian Investment Promotion Commission (NIPC); the team of the Corp Marshal of the Federal Roads Safety Corps, Dr. Boboye Oyeyemi; Nigeria Foreign Investors Forum led by Mr. Coker Yu-Du as well as friends and partners of Mr. Olusegun Adebayo who is the Promoter of the Flagship Showroom.
While responding, the Acting Executive Secretary of NIPC, Mr. Emeka Offor, commended the laudable contribution of Oraimo Mobile Technologies to Nigeria’s Economic Growth and Human Capital Development through direct foreign investments which has led to massive job creation. He further affirmed the commitment of the Federal Government of Nigeria to sustained reviews and implementation of sound Corporate and Financial Acts that will keep Nigeria as the Investment Hub of Choice in Africa.
Furthermore, he stated that the Administration of His Excellency, President Mohammadu Buhari, GCFR has provided the enabling environment for Investors around the world to thrive in Nigeria, and by implications, the NIPC is ready to support Oraimo Mobile Technologies to site their Production Factories in Nigeria and take advantage of the windows of opportunity that abound as incentives from NIPC. While boasting about the readiness of Nigeria to host oraimo factory, he said, “it is high time we stopped the importation of commodities into Nigeria. The time has come for production to be predominant in Nigeria, and from here, we will export to other African nations and the entire world. This is the aspiration of President Mohammadu Buhari, GCFR and we will give it every support required.
It was an amazement that the entrance of the showroom was completely blocked by hundreds of Loyalty Customers who thronged to Jabi Lake Mall, Abuja to await the opening of the Flagship Showroom. The crowd were entertained by Performances from the sensational Pheelz who thrilled everyone with the hit-song Finesse as well as the Prodigy Saxophonist, Temilayo Abodunrin, a talented teenager who showcased mastery as she played several songs with precise rendition. Several gifts such as Power Banks, Air Pods, Wireless Speakers, Smart Watches, Phone Chargers and a long list of items were given away to customers who indeed had a memorable experience.
NTT Global Destinations: Opening new Frontiers for Tourism and Business development between Nigeria and The Maldives
The Federal Republic of Nigeria and The Maldives are poised to commence a new era of tourism and business development in the coming months. This follows a recent Familiarization Tour of The Maldives by Ms. Elizabeth Agboola, the CEO/Founder of NTT Global Destinations and a team of legal, trade and cultural promotion specialists. The Tour was conducted from 29th March to 3rd April 2022 in association with International Maldives Travel Market (IMTM) and provided important insights into the prospects for tourism and trade between Nigeria and the Maldives.
Although Nigerians have been visiting The Maldives for decades, there is still much to be discovered in relation to this pearl of the Indian Ocean, that is ranked among the top tourism destinations in the world. Ms. Agboola has declared that, ‘’Every Nigerian should have a chance to experience the Maldivian dream and NTT Global Destinations is ready to take them there”.
The Maldives has been dubbed COVID-19 pandemic winners having copped the World’s Leading Destination Award in 2020 and 2021.
The Familiarization Tour provided an opportunity for the NTT team to visit guest houses in the capital Male as well as in other islands including Maafushi, Hudhuranfushi, Olhuveli and Maamigilli. In each location the team was able to sample the delightful cuisine as well as the variety of attractions and accommodation facilities ranging from high end luxury hotels to guest houses on both local islands and resort islands. The team was also able to experience ‘’island hopping’’ by speed boat and domestic flights.
The team also took note of the prospects for making Nigerian goods and services available to enterprises in the Maldives, especially in the areas of food, fashion and entertainment. This is among the elements being discussed with H.E Muhammed Bello Abioye, the Nigerian Ambassador to The Maldives. There is scope for bringing businesses from Nigeria and the Maldives together via trade fairs, B2B encounters, cultural events and other promotional mechanisms.
Among the highlights of the Tour were the scheduled meeting between the NTT Team and Minister of Tourism – Dr. Abdullah Mausoom, as well as engagements with Mr Rafil Mohammed, The Executive Director of The Maldives Association of Tourism Industry (MATI) – the oldest tourism association in The Maldives and Mr. Thoyyib Mohammed, The Managing Director of Maldives Marketing and Public Relations Corporation (MMPRC).
The Minister outlined his vision for tourism development in The Maldives and expressed the hope that Nigerian tourists would soon play a prominent role in the growth and expansion of the industry. The Minister further stated that, ‘’as The Maldives celebrates its Golden Year of Tourism in 2022, outreach to an important market like Nigeria is critical and would be further enhanced, with the introduction of direct air connections’’.
NTT Global Destinations has crafted destination marketing plans for the Maldives, in partnership with Nigerian tour operators and will spearhead efforts to introduce direct charter flights in the near future.
In addition to its established place in global tourism, The Maldives is also a leader in Muslim friendly travel experiences. It caters extensively to halal food, private villas, exclusive sand banks and an abundance of mosques and designated places for prayer.
Ms. Agboola is enthused at the positive response to the packages for The Maldives and strongly encourages everyone to ‘’sign up early to avoid missing out on the special rates on offer by all our tour operators, for both leisure and halal packages’’.
The Maldives is a visa free destination for Nigerians and the government has removed the requirement for a COVID Test as a condition for entry.
Adron celebrates 10th Year Anniversary, Appreciates its Landlords
Adron Homes and Properties, a leading player in the real estate industry gives back to her landlords.
In commemoration of her tenth anniversary, the company decided to embark on giving back to society especially her clients who had stood and believed in the company as well as keyed into her numerous housing (estates) projects across the country and beyond.
The Group Managing Director, Aare Adetola Emmanuelking seized the opportunity to reiterate the company’s vision of making the incredible affordable by ensuring quality shelter for everyone.
In a statement, Aare Adetola Emmanuel King stated that ” Adron is poised at bridging the housing deficit gap in the country and beyond”
He attributed the company’s success as one of the leading players in the real estate industry with dozens of mega estates across the country to the trust and confidence the company enjoys from clients and prospects.
A team of management staff led by the Director of Brand and Business Development, Barr, Alonge Tola made surprise visits to some of the company’s estates, alongside Mr. Kazeem (JIGAN) one of the Brand ambassadors for Adron Homes, which added more elements of surprise and glamour during the visits to numerous landlords.
Jigan handed the landlords gifts packs in commemoration of the anniversary.
The landlords were full of excitement to see their Nollywood celebrity standing just in front of their doors, they expressed their gratitude to Adron Homes for the act and also for matching words with action, especially in regards to infrastructures at their different estates they commended the company for ensuring uninterrupted power supply.
The excitement in the faces of the numerous landlords whom we visited was glaring as they received the gift items and gave their appreciation speeches and some even became emotional.
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