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It’s 7 Star Performance for Chain Reactions at 2024 SABRE Awards

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It was a seven-star performance for Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancy as it took home seven African SABRE trophies, more than any other public relations firm in Africa in the 2024 competition.
The awards which were held at the end of the annual African Public Relations Association (APRA) Conference, were presented by Provoke Media, organisers of the awards in Basam, Abidjan, Cote D’Ivore on May 16th 2024.
The work covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.
Receiving the awards on behalf of Chain Reactions and its clients, was its Managing Director/Chief Strategist, Israel Opayemi, who noted that this is a seven-star performance by Chain Reactions Africa at the 2024 SABRE Awards.
In his comments Opayemi said “to emerge as the highest winner at the 2024 edition of the award with seven SABRE Awards is humbling as well as exciting for us at Chain Reactions Africa. We are immensely proud to be honoured on such a global platform like the SABRE awards which is the holy grail of Public Relations globally as the awards programme is dedicated to benchmarking the best PR works across the globe.”
He continued, “I am making a three-fold dedication of these multiple trophies to our clients who believe in us, my team members who do the brave works relentlessly and our dear country Nigeria. Ten years ago, we were at the SABRE Awards in Miami, Florida in the United States watching and applauding as winners took turn on stage. Ten years ago, we were asking for a seat at the table. Today, we are sitting in creative resplendence at the head of the table. Today, we are flying the Nigerian flag on the global stage. We are now a territory of reckon and relevance in the global PR space.”
It seems winning awards is just a Chain Reactions thing, chuckled Arun Sudhaman CEO and Editor-in-Chief of Provoke Media, organizers of the SABRE Awards as Opayemi rose up seven times to receive the awards. The PR consultancy also picked up four Certificates of Excellence in recognition of its work launching the Nigerian Youth Trend Report 2024 known as ‘ARAMANDA’, ‘Next Era of Happiness’, ‘Lagos Blue Rail’, ‘The Hack – Expand Your Hustle’, and ‘Taming the Bull’.
In his reaction, President and Chairman of Council of the Nigerian Institute of Public Relations (NIPR) described the awards by Chain Reactions Africa as “a harvest of honours for Nigeria”. He thanked the Chain Reactions Africa team for their outstanding works saying, “thank you for making us proud.”
Chain Reactions Africa has over the years won several prestigious SABRE awards and has been awarded more than 15 Certificates of Excellence. At last year’s award, the company won CEO of the Year category for the Lagos State Governor, Babajide Sanwo-Olu for use of public relations to tell the story of his administration’s achievements and scooped two Certificates of Excellence in the Corporate Image category for the ‘Momentum Campaign’ for Cellulant, a flagship payment solution provider; and ‘Marketing to Consumers’ category for ‘The #NaijaHighlandah Campaign’ for William Lawson’s, Scotch Whiskey brand.
The 2024 Africa SABRE Awards shortlist included more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

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Oando Plc’s historic Obodo Crude lift and rise as Nigeria’s global energy champion

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By Victor Ojelabi

In a staggering achievement for Nigeria’s oil and gas industry, Oando Trading, a subsidiary of the Wale Tinubu-led Oando Group, etched its name into the nation’s energy history books by becoming the first company to lift Nigeria’s newest crude blend, Obodo.

This development in April 2025 is not just a commercial breakthrough; it symbolises the growing strength and ambition of indigenous oil companies poised to dominate the global energy conversation.

The Obodo crude, a medium sweet blend, is extracted from the onshore OML 150 block operated by Continental Oil & Gas Limited, a company under the ownership of business magnate Dr. Mike Adenuga, Jr., GCON.

The block functions under a production sharing contract with the Nigerian National Petroleum Company Limited (NNPCL), headed by Group Chief Executive Officer Bayo Ojulari.

To complete the value chain, the crude was stored and lifted via the FPSO Tamaratokani, a state-of-the-art floating production, storage, and offloading vessel owned by Century Group under the leadership of Ken Etete.

Its strategic location off the Niger Delta coast enables swift access to global markets, ensuring that Nigeria’s oil flows efficiently into the international energy supply.

Oando Trading’s export tanker, Atlantic Spirit, made the historic first lift of Obodo crude, coordinated seamlessly by Century Group’s technical teams.

The symbolic importance of this transaction was not lost on Oando’s CEO, Wale Tinubu, who remarked, “This isn’t just a trade; it’s a message. The message that Nigeria’s energy industry is ready, capable, and rising. One historic barrel at a time.”

This important milestone aligns with President Bola Ahmed Tinubu’s Renewed Hope agenda, which aims to boost Nigeria’s daily oil production by one million barrels.

For stakeholders like NNPCL, Oando, Century Group, and Continental Oil & Gas, the Obodo lift stands as proof to the capability of Nigerian companies to drive national energy goals through indigenous leadership and innovation.

As the Atlantic Spirit sails into international waters bearing Nigeria’s latest crude blend, it carries more than oil; it carries the aspirations of a nation and the emergence of Oando as a true African energy giant with a global vision

But the story of Oando doesn’t end with one successful lift. In fact, it is only the latest chapter in a bold transformation that has seen the company evolve from a local oil marketer to Nigeria’s leading integrated energy solutions provider—and now, a rising global brand in the energy sector.

Central to Oando’s ascendancy is its strategy of acquiring high-value assets to expand its upstream portfolio.

In 2024, Oando acquired a 100% stake in Nigerian Agip Oil Company Limited (NAOC) from Italian energy giant Eni S.p.A.

The landmark $783 million transaction was hailed as the “Energy Deal of the Year 2024” at the Nigeria International Energy Summit.

With this acquisition, Oando significantly increased its interest in four critical onshore assets—OMLs 60, 61, 62, and 63—and consolidated its role as a major operator in Nigeria’s oil heartland.

But Oando’s ambitions go beyond national borders.

The company was recently named the preferred bidder to lease the Guaracara refinery in Trinidad and Tobago, a strategic move into the Caribbean energy market.

This expansion marks Oando as one of the few African energy firms extending its footprint into other regions, positioning itself as a truly global player.

Oando’s rise is not just based on strategic vision; it is backed by numbers.

For the financial year ending December 2024, the company posted a 45% increase in revenue, hitting ₦4.1 trillion, up from ₦2.9 trillion in the previous year.

Its total assets soared to ₦7.5 trillion, a nearly threefold rise from ₦2.6 trillion, establishing both aggressive growth and investor confidence.

This growth is underpinned by equally ambitious production targets.

The company has announced plans to increase its daily crude oil output to 100,000 barrels and gas output to 1.5 billion standard cubic feet over the next five years.

These targets place Oando at the centre of Nigeria’s push for energy security and economic transformation.

Also, in an industry often criticised for its environmental impact, Oando is charting a progressive course.

It recently signed a memorandum of understanding to develop a 1.2-gigawatt solar project—the largest in Nigeria’s history.

This bold step into renewables reflects the company’s growing awareness of the global energy transition and its desire to be a part of the solution, not just the status quo.

At the heart of Oando’s transformation is Wale Tinubu, a figure synonymous with strategic leadership in Africa’s energy space.

Recognised as a Global Young Leader by the World Economic Forum and celebrated for his tenacity and foresight, Tinubu has steered Oando through decades of regulatory, operational, and financial challenges to emerge as a beacon of what is possible for African corporations on the world stage.

From the historic lifting of Obodo crude to high-profile global acquisitions and renewable energy ventures, Oando is demonstrating that an indigenous Nigerian firm can be both a national leader and a global competitor.

Its journey exemplifies a broader shift in Africa’s energy narrative; one in which African companies are not just participants but pacesetters in the global energy economy.

As the Atlantic Spirit sails into international waters bearing Nigeria’s latest crude blend, it carries more than oil; it carries the aspirations of a nation and the emergence of Oando as a true African energy giant with a global vision.

 

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Dangote, NNPC pledges collaboration for Nigeria’s energy security

Dangote Group CEO Aliko Dangote paid a courtesy visit to NNPC Ltd. GCEO Bayo Ojulari in Abuja, focusing on mutually beneficial partnerships and strengthening Nigeria’s energy security.

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Dangote Ojulari Meeting

Dangote Group CEO Aliko Dangote paid a courtesy visit to NNPC Ltd. GCEO Bayo Ojulari in Abuja, focusing on mutually beneficial partnerships and strengthening Nigeria’s energy security

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CBN raises N804.85bn at OMO auction amid strong investor demand

The Central Bank of Nigeria (CBN) successfully raised N804.85 billion at its Open Market Operations (OMO) auction, driven by strong investor appetite for high-yield, long-tenor securities amidst excess liquidity and elevated inflation expectations.

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CBN OMO auction

The Central Bank of Nigeria (CBN) successfully raised N804.85 billion at its Open Market Operations (OMO) auction, driven by strong investor appetite for high-yield, long-tenor securities amidst excess liquidity and elevated inflation expectations

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