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Why Nigeria Holds a Special Place in the World

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Nigeria national pride

Nigeria national pride shines on 65th anniversary, highlighting culture, economy, tourism, innovation, and global achievements

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If senior secondary school students of Nigerian origin were asked to write an essay with the title of this article, I can say confidently that it would be interesting and highly competitive.

Also read: Nigerian Marketing Awards Introduce Respected 2025 Council

I have done several articles on the subject in the past and my central theme has always been that we do not have any other country to call our own; so, we must join hands together in the task of nation-building and make Nigeria a better place.

In a random survey last week, I asked some friends and associates of diverse professional backgrounds to tell me why they think Nigeria is a great country to provide additional context for this article.

Their responses were similar in tone and perspective, suggesting indeed that we have a lot of positive attributes that can differentiate the Nigerian brand globally in spite of those who knowingly damage the brand or deliberately de-market Nigeria.

But when we push the right narrative about Nigeria consistently, the story will change for good. I am not talking about propaganda.

How the rest of the world see us, or what they think of us, is our “public image,” and it is essentially the aggregation of our activities (what we do, whether good or bad) and how we communicate those activities.

What of the things we say about the country? A positive public image is critical in influencing public opinion and building trust.

The good news from my survey is that Nigeria is poised for greatness despite our current challenges. The respondents generally agree that the strategic importance and relevance of Nigeria in the world cannot be ignored

From my findings, we can immediately point to the following advantages: Nigeria’s population (during his address at the 80th United Nations General Assembly, vice president Kashim Shettima told the world that our population is 234 million), the size of our economy, nature’s wonders, tourism, and hospitality; technology and innovation, regional power, food and cuisine, investors and investment opportunities, rich cultural heritage and diversity, music and entertainment, vibrant cities, our resilience and strong sense of community, successful entrepreneurs and outstanding professionals.

It is important to note that how we take advantage of these existing strategic opportunities depends on how we roll our dice.

But one thing is clear: Nigeria’s story needs to be redefined by building a strong narrative, showcasing our strengths, opportunities and successes. No one, except Nigerians, can tell the story better.

Nigeria is a land of vibrant energy, boundless potential, and a story waiting to be told. From the pulsating rhythms of Afrobeats to the roaring cheers for the Super Eagles, Nigeria’s cultural nuances and economic vitality offer a compelling platform to reshape our global image.

Make no mistake about it, Nigeria is the giant of Africa and the next economic frontier of the world. By 2050, it is being projected that our population will hit 400 million, making Nigeria the third most populous country in the world after India and China.

Our leaders must begin to worry about how to harness the potential of our huge population. For example, a huge workforce with immense skills, talents and expertise can drive economic growth and development, while businesses will thrive and grow in the huge domestic market because we have the numbers.

As a founding member of the African Union (AU), Nigeria’s current push for a permanent seat on the UN Security Council (UNSC) is a measure of our regional leadership and influence in Africa, and an opportunity to strengthen our global relationships.

This is an audacious move which deserves the support of all Nigerians, except that President Bola Ahmed Tinubu is yet to appoint ambassadors and high commissioners for our foreign missions after over two years in office.

It is scandalous that Africa with 54 countries and about 1.5 billion people has no representation on the UN Security Council comprising the following five permanent members: United States, Russia, China, France and the United Kingdom.

These five members have veto power over substantive resolutions, meaning a single negative vote can block adoption of a proposal.

Nigeria can leverage its contributions to global peace and security which VP Shettima alluded to in his address. In addition, Nigeria can continue to advocate for reforms in UNSC, including increasing the number of permanent seats and improving representation for Africa.

To again underscore our global influence, Nigeria is bidding to host the 2030 Commonwealth Games in Abuja. It will be the first time an African country is hosting the Games if we win the bid.

The Games is held every four years across the world, and India is the other country bidding with us.

Call it soft diplomacy if you like, but President Tinubu says our bid to host the Games is a dream that must be realised. The 2026 Games will be hosted in Glasgow, Scotland from July 26 to August 2.

We are not just the country with the most arable land for nothing. I emphasised this point in my last article, where I recommended that Nigeria should build global food brands, one category at a time.

Our country is blessed with the largest population of black people in the world. Shouldn’t this important characteristic count for something? There’s hardly any part of the world where you will not find a Nigerian.

The dynamic business environment has seen big players investing in the Nigerian economy, creating employment and paying significant taxes.

Mind you, these billionaires and philanthropists are not local champions, as they have their tentacles spread far and wide.

They include Aliko Dangote, Mike Adenuga, Arthur Eze, Abdul Samad Rabiu, Femi Otedola, Tony Elumelu, Jim Ovia, Folorunso Alakija, Theophilus Danjuma, Cletus Ibeto, and Leo Stan Ekeh.

I am happy to also celebrate Nigerians who are distinguishing themselves in different fields all over the world.

It is a long list, but let me recognise Amina Mohammed, deputy secretary general of the United Nations; Dr. Akinwunmi Adesina, the immediate past president of the African Development Bank; Dr. Ngozi Nkonjo-Iweala, director general of the World Trade Organisation, and Benedict Oramah, president of Afreximbank.

What of our literary giants? These are impressive writers who have made significant contributions to our literary landscape.

They include Chinua Achebe, Nobel Laureate Wole Soyinka, Chimamanda Ngozi Adichie, Buchi Emecheta, Ben Okri, Flora Nwapa, Cyprian Ekwesi, Amos Tutola, Ken Saro-Wiwa and Elechi Amadi.

With over 300 ethnic groups, Nigeria is one of the ethnically diverse countries in the world. This diversity is reflected in our music, languages, food, costumes, dance, art and literature.

Nigeria’s music scene is home to global sensations such as Burna Boy, Davido, Asake, Wizkid, Tems, Rema, Ayra Starr, Tuface, Ruger, Flavour, Tiwa Savage, Tekno, Olamide, Kizz Daniel, Yemi Alade, Fireboy and Adekunle Gold. They have turned Afrobeats into a universal language, with some of them recording over one billion streams on Spotify.

Similarly, Nollywood, the world’s second largest film industry, has been collaborating with streaming giants such as Netflix and Amazon Prime to spotlight Nigerian stories and movie stars, captivating international audiences.

I doff my hat for Pete Edochie, Richard Mofe-Damijo (RMD), Kunle Afolayan, Ramsey Nouah, Tony Monjaro, Funke Akindele, Kate Henshaw, Genevive Nnaji, Omoni Oboli, Mary Njoku, and Mercy Johnson, just to name a few.

Whether it is medicine and healthcare, technology and IT, academia and education, journalism, law, science, engineering, creative economy, hospitality, banking and finance or sports, Nigerians are excelling around the world.

Nigeria’s tech space is buzzing with innovations, especially in the fintech sector, with companies like Paystack, Flutterwave and Interswitch leading from the front. With over 200 fintech companies operating in the country, the sector is driven by the need for financial inclusion.

In Rotary International, the global humanitarian service organisation founded in 1905, the only African who has been president to date was Jonathan Majiyagbe, a Nigerian. He was the 2003-2004 president of the organisation.

Another Nigerian was announced as president-elect of the organisation on August 28. He is Yinka Babalola and he will assume office as president of Rotary International on July 1, 2026.

In broadcasting, Dr. John Momoh, Chairman/CEO of Channels Media Group and Prince Nduka Obaigbena, Chairman of Arise News, are trailblazers.

They introduced innovations that have consistently improved the ratings of both TV channels, and their viewers are loving it.

I salute their courage and vision for doing things differently. With over 30 years in the business, Channels TV which has about 1.6 billion views on YouTube continues to demonstrate a commitment to long-term success.

Did you know that Nigeria is the largest producer of yam, shea butter, cassava, cowpea, sorghum, and taro in the world?

The list goes on. Nigeria is also the 3rd largest producer of sweet potato and ginger, and the 4th largest producer of palm oil, cocoa and sesame seed in the world. Please fact-check me, as I would be happy to be corrected.

Our Bonny Light crude oil is one of the most desirable crude oil grades globally, attracting marketers and commanding high prices due to its exceptional quality.

Can’t you see that we are truly blessed? The Dangote Refinery is a game-changer for Nigeria’s oil industry.

With an investment of about $20 billion, the refinery is capable of processing 650,000 barrels of crude oil per day, making it the largest single-train refinery in the world.

Nigeria ranks 9th globally in terms of proven gas reserves, and is the largest holder of gas reserves in Africa, indicating a significant resource base for our energy needs.

We are also endowed with an array of over 44 different types of solid minerals, spread across more than 500 locations.

We are also known for our resilience, creativity, hardwork and entrepreneurial spirit. Nigerians are generally warm and hospitable people, with a distinctive ability to adapt to situations, however inconvenient or difficult.

Our strong sense of community – a form of local area network to support one another – promotes family values, helping us reduce social tension and playing a pivotal role in everyday life.

I cannot end this piece without talking about our tourism assets and nature’s wonders. When I wrote that “Nigeria is the Greenest Nation in Africa” in my last article, a key component of that positioning statement is “tourism.”

Nigeria is blessed with several enchanting touristic sites, festivals and carnivals across the country.

The Benin Museum in Edo State is treasure trove of history and culture, showcasing the rich heritage of the ancient Kingdom of Benin.

Some of the top attractions at the museum include bronze artifacts, ivory carvings, textiles and fabrics, and ceremonial objects.

The Benn Moats, also known as the Great Benin Wall, is a remarkable historical structure that played a significant role in the kingdom’s defense and social organisation.

The moats were part of an extensive network of earthworks that surrounded the ancient Benin, covering over 16,000 kilometres.

Olumo Rock in Ogun State is a massive rock formation which offers stunning views and natural tunnels, while the Agbokim Waterfall in Cross River State is a breathtaking waterfall that features seven cascades surrounded by lush green vegetation.

At the Ikogosi Warm Spring in Ekiti State, the warm spring and cold spring meet at a juncture, yet maintain their distinct properties.

In Badagry in Lagos, the historic town showcases relics and artifacts from the slave trade, including the first storey building in Nigeria.

The Kano City Wall offers a glimpse into the ancient city’s rich history and cultural heritage, while the Osun Sacred Grove, a UNESCO World Heritage Site, is the home to the goddess of fertility, and features various shrines and effigies.

The Yankari Game Reserve in Bauchi State and Lekki Conservation Centre in Lagos also offer significant attractions.

For some of these sites that have deteriorated over time due to lack of care and mismanagement, the federal and state governments hosting them should come up with action plans to revive and restore them.

By now, Tinapa Resort, a visionary idea conceived when Donald Duke was the governor of Cross River State, would have been raking in billions of naira in revenue, but the dream died.

Can the resort designed to offer a mix of business and leisure, including a movie production studio and casino, be revived?

What of the Obudu Mountain Resort, also in Calabar, Cross River State? Again, this resort would have been a paradise and money spinner by now.

It is not too late to revive the resort with stunning views and temperate climate.

A major attraction for fun lovers and holiday makers in Lagos is “Detty December,” a slang for the highly festive and lively end-of-year revelry in December, which is gradually becoming a global phenomenon.

While originating in Nigeria, the concept has spread with Lagos becoming a major destination for both cultural immersion and festive celebration.

Detty December delivered significant economic impact in Lagos last year. Most bookings for accommodation at hotels, apartments and event venues for this year’s Detty December have been concluded.

Don’t be surprised if flights into Nigeria for Detty December 2.0 have been fully booked as the world is coming to Nigeria.

Apart from being the 5th largest economy in Africa, Lagos has also earned the reputation of being the “Entertainment Capital of Africa,” arising from the month-long frenzy of large-scale concerts featuring local and international artistes, private beach parties, and high-profile weddings, attracting local and Nigerian diaspora back home for celebrations that elevate the vibrancy of the city.

As we mark 65 years of nationhood, let very Nigerian say boldly, “I’m a proud Nigerian.” Wear a Nigerian lapel pin or place a Nigerian flag on your office desk or dining table at home with pride. Let us continue to humanise our experiences at every touchpoint worldwide and build a stronger Nigerian brand.

Also readFG’s Pension-backed Loan Scheme to Empowers Nigerian Retirees

I congratulate all Nigerians on our 65th anniversary epoch. God bless Nigeria.

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Wole Soyinka at 92: Nigeria’s literary titan, Africa’s conscience and global intellectual powerhouse

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Wole Soyinka

By Ehi Braimah

There are writers, there are intellectuals, and there are moral giants whose influence transcends literature to shape the conscience of nations.

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Facebook Nigeria vs ARCON’s judgment: Not about fine but consumer protection at risk of vulnerability

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Facebook

By Ewa Izuchukwu,  

It’s no longer news that the Federal High Court sitting in Lagos has recently set aside the ₦60 billion regulatory fine the Advertising Regulatory Council of Nigeria (ARCON) impose on Facebook Nigeria Operations Limited (FNOL) in October 2024. Hon Justice Yelim Bogoro’s decision in suit FHC/L/CS/2205/2024 has been reported widely in the days since, and much of that reporting has fixated on the size of fine, sixty billion naira which, as expected will make the headlines.

Read more: ARCON Secures Major Legal Win in Watercress Court Dispute

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But the fine itself is close to old news, and any editorial honestly reckoning with this judgment has to say so plainly. As far back as April 2025, Justice Akintayo Aluko, sitting in the same Federal High Court in Lagos, had already settled whether ARCON may impose fines directly.

In Digi Bay Limited (trading as Betway Nigeria) v. ARCON, Justice Aluko held that a fine is a judicial act reserved for a competent court or the Advertising Offences Tribunal, not an administrative agency, and declared ARCON’s fine against Betway unconstitutional and void.

ARCON appears to have absorbed that lesson in the cases that followed including Godec Power Nigeria Ltd. v. ARCON in November 2025, Watercress Hotel International Limited v. ARCON in June 2026, as the agency confined itself to regularisation of exposed unapproved adverts and Advertising Tribunal referrals.

By the time Facebook Nigeria’s case came up for judgment, that question had already been asked and answered a year earlier. Voiding the fine was, by that point, close to a formality.

Which is precisely why the fine is the least interesting part of Justice Bogoro’s judgment, and why the media narrative being pushed largely missed the real story.

The issues that ought to be commanding attention are the fourth and fifth decisions of the Federal High Court which set out to determine whether Meta Platforms Inc. and Facebook Nigeria Ltd are separate and distinct legal entities, and whether Facebook Nigeria acted as an agent of Meta in Nigeria.

On both counts, the court held that ARCON had failed to discharge the burden of proof, finding no evidence of a corporate nexus beyond the two companies’ separate legal existence, and therefore no basis on which Facebook Nigeria could answer for anything connected to Meta’s platforms. This means, money can be made by Facebook in Nigeria market, but accountability and responsibility will shift to the Head Office in the USA which claimed it’s out of Nigeria’s legal jurisdiction.

Those findings and subsequent decision, not the fine imposed, are what should have produced a press statement or shape media narrative as these are landmark decisions.

The evidentiary gap in the ruling

The conclusion is, on its face, startling, because the relationship between Facebook Nigeria and Meta is not exactly a secret that requires forensic excavation.

Meta’s own terms of service, unchanged for years, identify Facebook, WhatsApp and Instagram as products of Meta Platforms, Inc. Facebook Nigeria Operations Limited’s very name signals its function as an operating entity for Meta’s Nigerian market, its representatives based in Lagos, its correspondence running through Meta’s own domains.

That such linkages could be found legally unproven raises the question of whether the necessary homework was done by the Hon Court to arrive at finding that runs against easily verifiable commercial reality.

That concern deepens against the longer background of ARCON’s own dealings with Meta. This was not the regulator’s first attempt to pin accountability on a Meta-linked entity in Nigeria.

In October 2022, ARCON sued Meta Platforms directly alongside its Nigerian agent, AT3 Resources Limited, over the exposure of unvetted advertisements shown to the Nigerian audience, in Abuja.

That Abuja case lingered for close to two years, shuffled between several adjournments, without ever being tested on the merits, before ARCON’s counsel discontinued it in July 2024. It was withdrawn. That withdrawal cleared the ground for the fresh dispute that would eventually surface in Lagos as Facebook Nigeria sue ARCON.

Particularly interesting is that this is not the first time Nigerian courts have entertained proceedings against Meta without putting the burden of or insisting that litigants first unravel every layer of the company’s global corporate architecture.

Most recently in the Falana v. Meta Platforms Inc. case, the Lagos High Court permitted proceedings arising from the alleged unauthorised use of the human rights lawyer’s name and image on Facebook, treating Meta as the proper party without placing the burden on the claimant to establish the nexus between Meta Platforms Inc. and Facebook before assuming jurisdiction.

Similarly, the Federal Competition and Consumer Protection Commission fined the company $220 million for abusing Nigerian users’ data, treating Meta as answerable in Nigeria without requiring anyone to first prove an elaborate corporate map.

If one Nigerian regulator could establish that accountability, the difficulty ARCON says it encountered doing something similar deserves closer scrutiny.

Several attempt by META INC to use corporate separateness in other countries failed 

Nigeria is not the only jurisdiction where Meta has tried to use corporate separateness as a shield, and other courts have not been so easily persuaded.

In Kenya, Meta argued for years that it could not be sued over the treatment of Facebook content moderators because it did not directly employ them.

Kenya’s employment court rejected that, ruling that Meta was the primary employer because the moderators did Meta’s work and were held to its metrics, and that Sama was “merely an agent”; Kenya’s Court of Appeal upheld that decision despite Meta’s claim to be a foreign company outside the court’s reach.

In Australia, the fact pattern was almost identical to Nigeria’s. A case brought by the Australian Information Commissioner concerned Facebook Inc, serving North American users, and Facebook Ireland, serving everyone else; Facebook Inc argued it could not be conducting business in Australia because only Facebook Ireland was, with no assets or revenues of its own there.

The Full Federal Court rejected that, treating the data-processing arrangement between the two entities as evidence Facebook Inc itself was conducting business in Australia, and separately refused Facebook Inc’s bid to escape service of process.

The European Union offers a third instance, involving the very architecture Meta uses to separate its foreign operations from its American parent. Facebook Inc. routes non-US, non-Canada business through a distinct Irish company, Facebook Ireland Ltd, described in its own filings as the data controller for those users, structured to keep the US parent at arm’s length from foreign regulators.

It did not work indefinitely: Ireland’s Data Protection Commission fined the Irish subsidiary itself a record €1.2 billion and ordered it to halt unlawful transfers to its own parent.

Even inside the United States, Meta has run the same play against its own government. In a Vermont lawsuit over Instagram’s design and its effects on teenagers, Meta argued it could not be sued there because neither it nor the app had specific ties to the state; Vermont countered that Instagram’s large teen user base there was enough.

The US Supreme Court declined to hear Meta’s appeal in May 2026, leaving it exposed in a suit naming both Meta Platforms, Inc. and Instagram, LLC.

National Security & Who answers when it matters?

This is where the fixation on fine has led the conversation astray. The money was never really the point but whether anyone in Nigeria can be held to account for what happens on these platforms which is a critical part of the digital economy.

If a court has found, on the evidence before it, that a platform’s local entity bears no legal relationship to the global parent that owns and profits from it, the country has stumbled into a template for regulatory evasion that extends well past Meta, to every multinational platform and organisation doing business in Nigeria.

Facebook and Instagram are not neutral pipes. They are marketplaces where cars, phones, drugs, and, on occasion, weapons and other contraband get advertised to Nigerian audiences; where scams targeting bank accounts run, and where harmful content reaches Nigerian children.

So, to ask the plain question this judgment leaves hanging… when a fraudulent investment scheme, a counterfeit pharmaceutical, or worse is advertised to Nigerians through Facebook or Instagram, who is answerable in a Nigerian court? If Facebook Nigeria Operations Limited has just been found to bear no proven relationship to the platform it operates, the honest answer is no one in this country. That is a national security and economic-sovereignty question that deserves an urgent answer.

This judgement may start a new window of corporate separateness, become a challenge to accountability and responsibility which multi nationals and global organisation may explore with Nigerians unfortunately being dealt the short end of the stick.

Also read: ARCON Secures Major Legal Win in Watercress Court Dispute

In the interest of the public, the judiciary owe Nigerians beyond legal technicalities and prima facie evidence, the obligation to do an extensive review on this case to protect the generality of the public. Until then, the fine everyone is talking about is the least of what this judgment may cost the country.

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Tinubu’s Biggest Opponent Is Not Obi or Atiku… It’s Tinubu

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By Moses Braimah

“A government that spends more time explaining the opposition than explaining its achievements may already know where its real problem lies.” (more…)

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