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Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

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Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory-Crystal News

After weeks and months of auditions, evictions, and drama, Bayelsan born Kingdom Kroseide has been crowned the Nigerian Idol 2021 for displaying an enthralling music prowess that swayed millions of votes and fans in his favor to beat Francis Atela at the grand finale of the singing competition, sponsored by the truly world-class and proudly Nigerian brand, BIGI.

BIGI is a carbonated soft drink with twelve variants from the stable of Rite Foods Limited, and the headline sponsor of the music reality show. The Bigi soft drinks have, for over 10 weeks refreshed and revitalized all contestants who contested for season 6 of the Nigerian Idol.

On 24 April 2021, 68 contestants headed to theatre week of the music contest with only 17 contestants progressing to the next round. The 17 contestants were assessed based on the strength of their voices and their overall stage performance which saw 11 contestants elevated to the live performances.

Eventually, it became a journey of creativity, excitement, and gripping music contest that lasted for 10 weeks with 11 contestants arousing the emotions of millions of music lovers and fans with entertaining rhythms and glamour of live-music performances.

Kingdom’s rendition of a gentleman by Fela Kuti coupled with his duet with Cobhams Asuquo on the hit track one-hit ignited a euphoric feeling that erupted ecstatic moments from the judges who gave a standing ovation during the performance.

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

The 24-year-old singer had refreshingly delighted fans, voters and the judges with his music talent all through the 10 weeks of performances to clinch the coveted grand prize.

The new star will be taking home a cash prize of 30 million naira, a brand-new SUV, 6 track EP recording deal, 3 music videos included, a Bigi branded refrigerator plus 1-year free supply of Bigi drinks, an all-expense-paid trip to Seychelles, a weekend getaway to Dubai for 2- and one-year cable subscription.

The runner-up, Atela Francis also got a boost in his career with a prize of music single to be produced by a leading Nigerian producer plus a top-notch music video, courtesy of the organizers.

Weeks ago, recall that when the top 7 contestants visited the sponsor, Rite Foods Limited, makers of Bigi drinks at its Lagos headquarters, the new star, Kingdom, revealed that his favorite Bigi variants were Bigi Water and Bigi sausage roll.

It is now safe to assume that Bigi premium drinking water over the weeks has kept the star replenished and hydrated while he was dishing out refreshing music performances all through the competition.

Boluwatife Adedugbe, Brand Manager of Rite Foods Limited, makers of Bigi drinks affirmed again the company’s commitment to talent development and entertainment in Nigeria.

According to her, Rite Foods Limited has found a way to give back to consumers with not only refreshing beverages but also operate on very high standards in Nigeria by tying the company’s values to youth and people-centered initiatives.

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

Nigerian Idol: Bigi Refreshes Kingdom Kroseide To Victory

Ms. Adedugbe further stated that this is why the company’s sponsorship of the music competition “is to ensure that talents are nurtured in order to inspire and empower stars that would take the music and entertainment industry to enviable heights.

We also look forward to the winner tonight, Kingdom, doing more on the international scene to place Nigeria on the global map,” she added.

The popular hit song Jerusalema by Master KG heralded the performances at the grand finale with all judges and the entire cast of the Nigerian Idol season 6 spicing up the evening. It was indeed an awesome night of celebration for Nigerian talents as other stars like Patoranking, Ice-Prince Zamani, Ayra Star and Cobhams Asuquo graced the stage to add to the thrill of the excitement.

Bigi emerged at the heart of quality and excellence and has once again demonstrated its resolve to continue to promote talent discovery in music through the Nigerian Idol, while at the same time espousing its interest in creative platforms where abundant talents abound in the country.

Throwing its weight behind the Nigerian Idol has yet again proven that when it is time to get down; whether at work or at play, Rite Foods’ Bigi Soft Drinks are quite the Beverage! They are made for a good time and to power you for refreshment necessary for a good time.

Organizers of the event revealed that the Nigerian Idol season 6 recorded over 80 million votes in totality and the celebration and excitement continues on Showmax for fans and music lovers who want to bask in the ambiance of the show.

 

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Entertainment

Roy Murray-Bruce Named Chairman of Silverbird Group

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The Board of Directors of Silverbird Group has appointed Mr. Roy Murray-Bruce as the new Chairman of Silverbird Group, succeeding Senator Ben Murray-Bruce, who previously served as Chairman of the organisation.

The appointment marks a new phase of strategic leadership, governance strengthening, and long-term institutional growth for the organisation.

Mr. Roy Murray-Bruce is an experienced board director, governance leader, and strategic business executive with over four decades of leadership experience spanning media, entertainment, real estate, hospitality, retail, infrastructure, and FMCG sectors across Africa and the United Kingdom.

As former President of Silverbird Group from 1995 to 2015, Mr. Roy Murray-Bruce led the expansion of the organisation into one of West Africa’s most recognised media and entertainment brands, overseeing growth across radio, television, cinemas, retail, and property development.

During his tenure, he negotiated major international partnerships with organisations including Viacom, MTV Base Africa, the International Finance Corporation (IFC), and the English Premier League.

He also played a major role in pioneering Cineplex culture in Nigeria and West Africa, while leading the development of Silverbird Galleria projects and cinema expansions across Lagos, Abuja, Port Harcourt, Uyo, Ghana, and Kenya.

Mr. Roy Murray-Bruce currently serves on the boards of several companies including Silverbird Group, Silverbird Entertainment Ghana, Silverbird West Africa, Domino Group of Companies, and SAMUELSON Consulting Group, where he provides strategic guidance and governance oversight.

Silverbird Group expresses confidence that Roy Murray-Bruce’s leadership, governance expertise, and strategic insight will further strengthen the organisation’s vision, innovation, and long-term growth across its various business units.

Silverbird Group looks forward to this exciting new chapter under his leadership as the organisation continues its commitment to excellence, innovation, and industry leadership across Africa.

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Wema Bank Opens Final Window for One-Day MD/CEO Challenge Ahead of Children’s Day

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Wema Bank

Wema Bank Children’s Day entries close on May 20 as the bank invites children to compete for a one-day MD/CEO experience

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Entertainment

Laycon Says BBNaija Win Saved His Mother’s Life

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Laycon

Laycon says his BBNaija win helped save his mother’s life, revealing how fame reshaped his family’s fortunes and personal growth (more…)

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