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OJUDE OBA FESTIVAL 2022: COMMITTEE LAUDS RITE FOODS LTD FOR SPONSORSHIP OF CULTURAL HERITAGE

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Ojude Oba Committee 2022

 

The Ojude Oba Festival 2022 planning committee has commended Nigeria’s beverage giant, Rite Foods limited for its commitment to promoting the cultural heritage of the Ijebu people through the sponsorship of the Ojude-Oba Festival 2022 tagged “The Return of the Ojude-Oba”.

The beverage giant known for refreshing consumers with various flavors of revitalizing carbonated soft drinks, energy drinks, tasty on-the-go sausages and fruit drinks across the country and continent is the official beverage sponsor of this year’s Ojude-Oba festival.

The commendation came at a press conference which was held at the Awujale’s palace in Ijebu Ode on Friday to officially flag off the festival slated to hold on Monday, July 11th 2022 at the ancient town of Ijebu Ode.

Chief Dr. Fassy Yusuf, the Baagbimo of Ijebuland and festival coordinator, while speaking at the press conference said that Rite Foods Limited has demonstrated its commitment to promoting the cultural heritage of the Ijebu people through the sponsorship and urged the company to maintain its record of celebrating the peoples’ cultures.

“Rite Foods Limited has always come through for us in situations like this and we must commend them for the effort to promote the cultural heritage of our people. It is our prayer that the company keeps growing in leaps and bounds,” the festival coordinator echoed.

Boluwatife Adedugbe, Brand Manager, Beverage and Bakery, Rite Foods Limited restated her company’s commitment to the promotion of cultural heritage of its people and communities in which it operates. According to her, Rite Foods Limited prides itself as true sons of the soil by joining all sons and daughters of Ijebuland to celebrate the age long festival to honor the paramount ruler of the land.

“For us at Rite Foods Limited, Ojude-Oba is about celebrating the rich cultural heritage of the Ijebu people, most especially by paying homage to the paramount ruler of Ijebuland, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II. We will always commit to celebrating the Ijebu people and our royal father who bestrides the traditional institution of his people like a colossus; he is an incorruptible leader and statesman who personifies a sagacious, courageous, charismatic, dependable and reliable leader which aligns with our values of excellence and integrity at Rite Foods Limited”, she stated.

The Brand Manager also used the occasion to announce that the festival will provide an opportunity for consumers to experience its newly launched refreshing Sosa fruit drink.

“The platform will be used as another avenue to make a laudable statement on the Rite Foods Ltd just launched refreshing Sosa Fruit Drink”, she added.  The sosa fruit drink is available in five flavors – Orange; Apple; Orange, Passion, Mango; Mixed Berries; and Cranberry. All flavors are available for consumers in 35cl and 1Litre packs.

The annual Ojude-Oba Festival is a spectacular celebration of the Ijebu nation of southwestern Nigeria. This age-long cultural heritage and festival of the Ijebus has been in existence for over 2 centuries and the festival is a classic example and manifestation of religious tolerance in Ijebu land.

The host of the festival, the Awujale of Ijebuland, HRM Oba Alaiyeluwa (Dr.) Sikiru Kayode Adetona (CFR) Ogbagba II, will be joined by the special guest of honor, the governor of Lagos State, Mr. Babajide Olusola Sanwoolu and other top dignitaries, traditional rulers and captains of industries from across the country.

Rite Foods Limited which prides itself as a company with the highest number of brands in its sector is set to win the hearts of multitudes of consumers from all walks of life with its array of refreshing brands to give quality satisfaction to all who would grace the Ojude-Oba Festival 2022.

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Ms Jorji Alleges Childhood Sexual Abuse by Father

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Rapper Ms Jorji has alleged that her father sexually abused her throughout her childhood, from the age of about 11 until she turned 18.

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Speaking in a recent discussion, she said the abuse continued for seven years while her family focused on protecting her father’s image and the family’s reputation.

“My father molested me all through my childhood,” she stated. She described a wider culture in which families often prioritise appearances over the welfare of victims.

Ms Jorji claimed sexual assault was common among women she knew, including people who worked for her, with alleged perpetrators ranging from relatives to religious figures and neighbours. “There is an epidemic that is going on in our country,” she said.

She also recounted assisting a friend who was allegedly raped in Nigeria about three months ago, saying she spent approximately ₦1 million to encourage police action, though the case remained unresolved after the suspect fled.

The rapper criticised the tendency of families to shield alleged perpetrators. “Protect my father, protect the image of the family,” she recalled being told. She argued that this focus on reputation allows abuse to continue.

Ms Jorji further challenged the idea that biological ties alone define family. “Family is not about blood. Family is the people who want the best for you and you can create family,” she said. “Just because you’re born into a family does not mean that’s where you’re supposed to stay.”

Her comments form part of a broader conversation on sexual abuse, family silence and the challenges victims face in seeking support and justice.

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FAAJI-LAWA XTRA: Yomi Fash-Lanso Sets December 23 for Festive Edition

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As the festive season gathers momentum, celebrated Nollywood actor Yomi Fash-Lanso is preparing to serve lovers of good music, nostalgia and culture a memorable evening with the third edition of FAAJI-LAWA with Yomi Fash-Lanso, billed for December 23 in Ikeja, Lagos.

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The forthcoming edition, tagged FAAJI-LAWA XTRA, promises a refreshing blend of vintage Nigerian music, cultural expression and festive entertainment. The event will hold at Sinatra Place, Ladipo Oluwole Street, Ikeja, with an added touch of glamour under the theme, African Attires Affairs.

Conceived by Fash-Lanso, FAAJI-LAWA has gradually carved out a distinctive space for itself by celebrating the timeless sounds of legendary Nigerian musicians, particularly those whose music shaped the social and cultural experiences of southwestern Nigeria.

Beyond its entertainment appeal, the initiative seeks to reconnect audiences with the melodies, rhythms and lyrical richness of an era when music was not merely a source of pleasure but also a vehicle for storytelling, cultural preservation and shared memories.

For the actor, the forthcoming edition represents an opportunity to take the experience a notch higher, bringing together music enthusiasts, culture lovers and fun seekers for an evening of nostalgia and conviviality.

“I believe that the music of yesteryears offers more value and noteworthy lessons than what is obtainable today. Many of these songs are filled with tunes and melodies that bring back enjoyable moments and create wonderful, loving environments through their lyrics,” Fash-Lanso explained.

The concept is deliberately inclusive, cutting across generations and welcoming both the young and the old. While older guests can relive cherished memories through familiar classics, younger audiences will have the opportunity to discover the music that defined an earlier generation.

The event is also expected to appeal to Nigerians in the diaspora returning home for the holidays, offering them an opportunity to reconnect with familiar sounds, cultural traditions and the social atmosphere of home.

With the African Attires Affairs theme, guests can also expect fashion and cultural identity to feature prominently in the evening’s experience, adding colour and character to the celebration.

As the third edition, FAAJI-LAWA XTRA is designed to build on the promise of its predecessors while offering a more glamorous and expansive experience.

For Fash-Lanso, the ambition goes beyond staging another entertainment event. It is about preserving a musical heritage, rekindling fond memories and creating a meeting point where generations can connect through the enduring power of music.

With December 23 drawing closer, FAAJI-LAWA XTRA is positioning itself as one of the festive season’s distinctive gatherings for lovers of old-school Nigerian music, fashion and cultural celebration.

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Jide Kosoko Reveals ₦300m Film Loss, Debt Burden

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Jide Kosoko

Jide Kosoko says his film, Eleko: Oba Esugbayi, failed to recoup its over ₦300m production cost, leaving him in debt to investors

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