Entertainment
Olamide Says Being a Music Executive Is Easier Than Being an Artist
Olamide says being a music executive is easier than being an artist, explaining that his creative background helps him better understand and manage YBNL signees
Olamide music executive role comes naturally to him, the rapper and YBNL label boss revealed in a recent interview with YouTuber Korty EO.
Also read: Olamide New Album ‘Olamidé’ Drops June 19 with Wizkid, Dr. Dre
The Nigerian star explained that managing artists is easier than being one, largely because his own experience as a performer helps him understand creatives on a deeper level.
“It’s way much easier for me being a music executive than an artist because I’m an artist,” he said.
“I know when we want to run mad. I know when we are getting high on our supply, fame, money and success.”
It’s way much easier for me being a music executive than an artist because I’m an artist.
Olamide said this insight into the mindset of artists helps him support his signees better, allowing him to avoid overstretching himself as a label boss.
On the ongoing debate around Nigerian rappers shifting to singing, Olamide remained firm:
“You can’t box me and call me a rapper—I love music.”
Also read: Olamide drops new single “Kai” featuring Wizkid, announces upcoming album
His comments highlight the creative freedom and flexibility that have defined his influential career and leadership at YBNL.
The Board of Directors of Silverbird Group has appointed Mr. Roy Murray-Bruce as the new Chairman of Silverbird Group, succeeding Senator Ben Murray-Bruce, who previously served as Chairman of the organisation.
The appointment marks a new phase of strategic leadership, governance strengthening, and long-term institutional growth for the organisation.
Mr. Roy Murray-Bruce is an experienced board director, governance leader, and strategic business executive with over four decades of leadership experience spanning media, entertainment, real estate, hospitality, retail, infrastructure, and FMCG sectors across Africa and the United Kingdom.
As former President of Silverbird Group from 1995 to 2015, Mr. Roy Murray-Bruce led the expansion of the organisation into one of West Africa’s most recognised media and entertainment brands, overseeing growth across radio, television, cinemas, retail, and property development.
During his tenure, he negotiated major international partnerships with organisations including Viacom, MTV Base Africa, the International Finance Corporation (IFC), and the English Premier League.
He also played a major role in pioneering Cineplex culture in Nigeria and West Africa, while leading the development of Silverbird Galleria projects and cinema expansions across Lagos, Abuja, Port Harcourt, Uyo, Ghana, and Kenya.
Mr. Roy Murray-Bruce currently serves on the boards of several companies including Silverbird Group, Silverbird Entertainment Ghana, Silverbird West Africa, Domino Group of Companies, and SAMUELSON Consulting Group, where he provides strategic guidance and governance oversight.
Silverbird Group expresses confidence that Roy Murray-Bruce’s leadership, governance expertise, and strategic insight will further strengthen the organisation’s vision, innovation, and long-term growth across its various business units.
Silverbird Group looks forward to this exciting new chapter under his leadership as the organisation continues its commitment to excellence, innovation, and industry leadership across Africa.
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