Business
Apple CEO Tim Cook Sounds Alarm Over Rising Smartphone Addiction
Tim Cook smartphone overuse warning as Apple CEO urges users to cut screen time, step away from phones and embrace real-world connections
The Tim Cook smartphone overuse warning was delivered during an interview on Good Morning America with Michael Strahan, where the 65-year-old Apple chief reflected on the company’s five-decade journey, its evolving social responsibilities, and the growing debate around digital wellbeing.
Also read: Intel CEO To Compete Against Apple
Cook said that while Apple products have transformed communication and creativity globally, users should remain mindful of how often they engage with their devices, warning against excessive scrolling and digital dependency.
“I don’t want people using them too much,” Cook said, referring to smartphones, adding that individuals should avoid spending more time on screens than engaging directly with people around them.
He further stressed the importance of human presence and connection, saying users should prioritise face-to-face interaction rather than being absorbed in endless online activity.
The Tim Cook smartphone overuse warning also included a call for people to reconnect with nature and daily life beyond digital devices, describing outdoor experiences as an important balance to modern technology use.
Cook’s comments come amid increasing global concern over the psychological and social effects of prolonged smartphone usage, with several studies linking excessive screen time to anxiety, loneliness and reduced wellbeing.
Despite leading one of the world’s most influential technology companies, Cook’s remarks reflect a growing shift among industry leaders who are increasingly acknowledging the need for healthier digital habits.
Also read: Sen. Ifeanyi Ubah’s Milk of Kindness
His message adds to ongoing conversations around technology addiction, as experts and policymakers continue to explore ways to balance innovation with mental health and social wellbeing.
Nigerian investment platform XM Future Music Group collapses amid concerns leaves users unable to withdraw funds amid concerns over suspected Ponzi scheme promising high returns
Business
Kola Karim’s Shoreline Group Signs $300 million Deal With Accor to Develop Nigeria’s First National Hotel Platform
Kola Karim’s Shoreline Group has signed a letter of intent with Accor, a world leading hospitality group to establish Nigeria’s first national hotel platform.
The signing took place during the Africa Forward Summit 2026 hosted jointly by Kenya and France in Nairobi.
This ambitious partnership is set to make a significant contribution to the evolving Nigerian hospitality landscape with a substantial investment from Shoreline of $300 million, leveraging Accor’s renowned brand portfolio and expertise.
As gathered the strategic collaboration aims to develop a hotel network across Nigeria, encompassing 10 hotels across eight cities and over 1,200 rooms by 2030.
These properties will span various segments, from midscale to luxury, catering to diverse travelers and contributing significantly to the nation’s tourism growth. The project also includes the establishment of a dedicated hospitality training Academy to nurture local talent and create approximately 1,000 direct jobs.
Mr. Sébastien Bazin, Chairman and CEO of Accor, stated: “We are thrilled to partner with Shoreline Group to unlock the immense potential of Nigeria’s hospitality sector. This partnership is a testament to our belief in Nigeria’s dynamic future.
“By combining Shoreline’s deep understanding of the local market with Accor’s global expertise and diverse brand portfolio, we are poised to create an unparalleled hospitality offering that will set new benchmarks for quality and service.
“Crucially, the establishment of the Accor Academy is integral to this vision, enabling us to deliver immediate talent development for the Shoreline hotel portfolio, demonstrate our long-term commitment to Nigeria through dedicated training facilities, and solidify Accor’s position as the employer and educator of choice in West Africa.”
The Agbaoye of Ibadanland and Chairman of Shoreline Group, Karim, commenting on the development said: “This partnership is central to Shoreline’s strategy of building institutional-quality infrastructure platforms across Africa.
“We anticipate hospitality infrastructure becoming increasingly vital for capital movement and development, particularly in Nigeria where high-quality room supply is underserved. Our choice to partner with Accor highlights our focus on operational excellence and long-term value.
“The hospitality academy is crucial, alongside physical hotels, for developing local talent to sustain international standards. It will support our portfolio and enhance Nigeria’s hospitality workforce.
“This investment aligns with Shoreline’s broader focus on strategic assets in energy, infrastructure, and industrial development. We view hospitality as a natural extension: real infrastructure supporting economic activity, local capability, and national growth.”
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