Tim Cook smartphone overuse warning as Apple CEO urges users to cut screen time, step away from phones and embrace real-world connections

The Tim Cook smartphone overuse warning was delivered during an interview on Good Morning America with Michael Strahan, where the 65-year-old Apple chief reflected on the company’s five-decade journey, its evolving social responsibilities, and the growing debate around digital wellbeing.

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Cook said that while Apple products have transformed communication and creativity globally, users should remain mindful of how often they engage with their devices, warning against excessive scrolling and digital dependency.

“I don’t want people using them too much,” Cook said, referring to smartphones, adding that individuals should avoid spending more time on screens than engaging directly with people around them.

He further stressed the importance of human presence and connection, saying users should prioritise face-to-face interaction rather than being absorbed in endless online activity.

The Tim Cook smartphone overuse warning also included a call for people to reconnect with nature and daily life beyond digital devices, describing outdoor experiences as an important balance to modern technology use.

Cook’s comments come amid increasing global concern over the psychological and social effects of prolonged smartphone usage, with several studies linking excessive screen time to anxiety, loneliness and reduced wellbeing.

Despite leading one of the world’s most influential technology companies, Cook’s remarks reflect a growing shift among industry leaders who are increasingly acknowledging the need for healthier digital habits.

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His message adds to ongoing conversations around technology addiction, as experts and policymakers continue to explore ways to balance innovation with mental health and social wellbeing.