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Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

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Story by Joy Agamah
 Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancies, has further consolidated its market leadership position as one of Africa’s best public relations consulting firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards.
The award, according to the organisers, is in recognition and celebration of the company’s “rising brand equity and sterling performance over and above its peers in the last one year.”
The company’s Managing Director/Chief Strategist, Israel Opayemi, was also adjudged as the overall best in the individual category, carting away the ‘Edge Grand Prix In PR’ award, the highest category of the Marketing Edge Awards that any personality could get. This was in recognition and celebration of his professional and entrepreneurial odyssey, and the Olympian heights to which he has led the company across Africa over the years, the award organisers said.
This is the second time in two years that the company has won both awards. It would be recalled that Chain Reactions Africa had during the 2023 edition of the award, then known as the Marketing Edge Brands and Advertising Excellence Awards, won the ‘Outstanding PR Agency of the Year’, while its Chief Executive scooped the ‘Outstanding Leadership Award in Public Relations’ award.
This year’s the award ceremony held on Saturday, September 28, 2024, in Lagos coincides with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication, and which has been at the vanguard of brand journalism in the last 21 years.
Speaking on the awards, the Managing Director/ Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi noted the significance of the recognitions to the firm as a brand, the nation, and the integrated marketing communication ecosystem whilst appreciating the awards organisers.
“This Edge Awards, from the stable of Marketing Edged is most appreciated. We thank the organisers for this recognition. The awards are another evidence of Chain Reactions Africa’s leadership, competence, hard work, commitment, and discipline imbued to distill client’s briefs and deliver superior value to them,” he said.
He extolled the exceptional professional skills of the staff of Chain Reactions Africa, thanking them for their dedication, hard work and sacrifice over the years. “I am most grateful to the Chain Reactions Africa tribe of creative rebels, as I call them. There wouldn’t be a Chain Reactions Africa without my team of dedicated and talented individuals who drive the business with exceptional passion. I am very proud of the brave hard work we do, our irrevocable commitment to always lead with strategy, our investment in neuroscience, our investment in data and research, and our absolute commitment to always end everything we do with creativity so as to deliver quality service to our various clients.”
“On behalf of Chain Reactions Africa, I dedicate this recognition as Nigeria’s Outstanding PR firm to all our present clients. I thank you for the liberty you have given us to breathe our unique approach to strategy into your brands. Thank you for allowing us the space to be irreverent to normal. We will continue to make strategy first the holy grail of what that we do for you,” Opayemi added.
“These awards conferred on us will be a catalyst to spur us to go the extra mile to reaffirm the essence of our core mandate, which is ‘gold service standard’ that is rooted in Chain Reactions Africa’s brand DNA”, Opayemi said.
In his comments, the Publisher/ CEO of Marketing Edge Magazine, John Ajayi, congratulated all the winners on their awards, and urged them to sustain the momentum of their endeavours, character, and all the things that stands them out in the marketing communications industry. “Congratulations to all the winners, as well as all the nominees, for the various awards and nominations, and more wins in the future. Your contributions have indeed brought out the best in the industry. You are all winners”, Ajayi said.
The latest awards are just a few out the many recognitions in the cabinet for Chain Reactions Africa. The company had in May this year been recognised with the ‘PR Agency of the Year’ award at ‘The Industry Awards’ for the year ending 2023.
In addition to this, the company had also put up a seven-star performance during the annual African Public Relations Association (APRA) Conference on May 16, in Basam, Abidjan, Cote D’Ivoire where it was presented with seven African SABRE trophies by Provoke Media, the highest by any public relations firm in Africa in the 2024 competition.
The Sabre Awards covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, and ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.
The Marketing Edge, Edge Awards ceremony is a major industry event that recognizes, rewards, and celebrates deserving brands, institutions, agencies and personalities with enviable milestones. This years’ Edge Awards ceremony themed, ‘Tech Acceleration: Integrating AI Without Sacrificing Human Creativity’ was held as a hybrid event, with the physical location at the Sheraton Hotel in Ikeja, Lagos. It featured both the awards and Marketing Edge National Marketing Stakeholders Summit.

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Microsoft to lay off 6,000 workers amid company’s restructuring

Microsoft is set to lay off 6,000 employees, representing nearly 3% of its global workforce, as part of an organisational restructuring.

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Microsoft layoffs June 2025

Microsoft is set to lay off 6,000 employees, representing nearly 3% of its global workforce, as part of an organisational restructuring

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Oando Plc’s historic Obodo Crude lift and rise as Nigeria’s global energy champion

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By Victor Ojelabi

In a staggering achievement for Nigeria’s oil and gas industry, Oando Trading, a subsidiary of the Wale Tinubu-led Oando Group, etched its name into the nation’s energy history books by becoming the first company to lift Nigeria’s newest crude blend, Obodo.

This development in April 2025 is not just a commercial breakthrough; it symbolises the growing strength and ambition of indigenous oil companies poised to dominate the global energy conversation.

The Obodo crude, a medium sweet blend, is extracted from the onshore OML 150 block operated by Continental Oil & Gas Limited, a company under the ownership of business magnate Dr. Mike Adenuga, Jr., GCON.

The block functions under a production sharing contract with the Nigerian National Petroleum Company Limited (NNPCL), headed by Group Chief Executive Officer Bayo Ojulari.

To complete the value chain, the crude was stored and lifted via the FPSO Tamaratokani, a state-of-the-art floating production, storage, and offloading vessel owned by Century Group under the leadership of Ken Etete.

Its strategic location off the Niger Delta coast enables swift access to global markets, ensuring that Nigeria’s oil flows efficiently into the international energy supply.

Oando Trading’s export tanker, Atlantic Spirit, made the historic first lift of Obodo crude, coordinated seamlessly by Century Group’s technical teams.

The symbolic importance of this transaction was not lost on Oando’s CEO, Wale Tinubu, who remarked, “This isn’t just a trade; it’s a message. The message that Nigeria’s energy industry is ready, capable, and rising. One historic barrel at a time.”

This important milestone aligns with President Bola Ahmed Tinubu’s Renewed Hope agenda, which aims to boost Nigeria’s daily oil production by one million barrels.

For stakeholders like NNPCL, Oando, Century Group, and Continental Oil & Gas, the Obodo lift stands as proof to the capability of Nigerian companies to drive national energy goals through indigenous leadership and innovation.

As the Atlantic Spirit sails into international waters bearing Nigeria’s latest crude blend, it carries more than oil; it carries the aspirations of a nation and the emergence of Oando as a true African energy giant with a global vision

But the story of Oando doesn’t end with one successful lift. In fact, it is only the latest chapter in a bold transformation that has seen the company evolve from a local oil marketer to Nigeria’s leading integrated energy solutions provider—and now, a rising global brand in the energy sector.

Central to Oando’s ascendancy is its strategy of acquiring high-value assets to expand its upstream portfolio.

In 2024, Oando acquired a 100% stake in Nigerian Agip Oil Company Limited (NAOC) from Italian energy giant Eni S.p.A.

The landmark $783 million transaction was hailed as the “Energy Deal of the Year 2024” at the Nigeria International Energy Summit.

With this acquisition, Oando significantly increased its interest in four critical onshore assets—OMLs 60, 61, 62, and 63—and consolidated its role as a major operator in Nigeria’s oil heartland.

But Oando’s ambitions go beyond national borders.

The company was recently named the preferred bidder to lease the Guaracara refinery in Trinidad and Tobago, a strategic move into the Caribbean energy market.

This expansion marks Oando as one of the few African energy firms extending its footprint into other regions, positioning itself as a truly global player.

Oando’s rise is not just based on strategic vision; it is backed by numbers.

For the financial year ending December 2024, the company posted a 45% increase in revenue, hitting ₦4.1 trillion, up from ₦2.9 trillion in the previous year.

Its total assets soared to ₦7.5 trillion, a nearly threefold rise from ₦2.6 trillion, establishing both aggressive growth and investor confidence.

This growth is underpinned by equally ambitious production targets.

The company has announced plans to increase its daily crude oil output to 100,000 barrels and gas output to 1.5 billion standard cubic feet over the next five years.

These targets place Oando at the centre of Nigeria’s push for energy security and economic transformation.

Also, in an industry often criticised for its environmental impact, Oando is charting a progressive course.

It recently signed a memorandum of understanding to develop a 1.2-gigawatt solar project—the largest in Nigeria’s history.

This bold step into renewables reflects the company’s growing awareness of the global energy transition and its desire to be a part of the solution, not just the status quo.

At the heart of Oando’s transformation is Wale Tinubu, a figure synonymous with strategic leadership in Africa’s energy space.

Recognised as a Global Young Leader by the World Economic Forum and celebrated for his tenacity and foresight, Tinubu has steered Oando through decades of regulatory, operational, and financial challenges to emerge as a beacon of what is possible for African corporations on the world stage.

From the historic lifting of Obodo crude to high-profile global acquisitions and renewable energy ventures, Oando is demonstrating that an indigenous Nigerian firm can be both a national leader and a global competitor.

Its journey exemplifies a broader shift in Africa’s energy narrative; one in which African companies are not just participants but pacesetters in the global energy economy.

As the Atlantic Spirit sails into international waters bearing Nigeria’s latest crude blend, it carries more than oil; it carries the aspirations of a nation and the emergence of Oando as a true African energy giant with a global vision.

 

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Dangote, NNPC pledges collaboration for Nigeria’s energy security

Dangote Group CEO Aliko Dangote paid a courtesy visit to NNPC Ltd. GCEO Bayo Ojulari in Abuja, focusing on mutually beneficial partnerships and strengthening Nigeria’s energy security.

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Dangote Ojulari Meeting

Dangote Group CEO Aliko Dangote paid a courtesy visit to NNPC Ltd. GCEO Bayo Ojulari in Abuja, focusing on mutually beneficial partnerships and strengthening Nigeria’s energy security

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