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Job creation through demand-induced policies

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By Nosa Osaikhuiwu,

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Nigeria’s teeming population should be viewed not as a burden but as an enormous economic asset that can and must be harnessed for national economic transformation and sustainable development.

Also read:  South African Businesses Struggle as Foreign Workers and Traders Leave

With a population already exceeding 200 million and projected to approach 300 million by the end of the century, Nigeria cannot afford to continue responding only to the challenges of today. We must begin implementing policies that anticipate the economic, social and employment challenges of tomorrow.

One of Nigeria’s most urgent challenges is unemployment, particularly among young people. This problem affects both graduates and the much larger segment of our population without formal education or marketable technical skills. The fundamental question, therefore, is not simply how government can create jobs, but how government can create the economic conditions under which millions of sustainable jobs can be created by the private sector.

 

Recognizing the Necessary Economic Reforms

Before addressing job creation, it is important to acknowledge some of the major economic reforms undertaken by the current administration.

While these policies have been unpopular in some quarters and have imposed significant hardship on households and businesses, the removal of fuel subsidies and the move toward greater alignment of foreign-exchange rates were, in my view, necessary steps toward restoring some degree of economic stability.

The manner and timing of implementation can certainly be debated. However, it is difficult to dispute that maintaining a system in which government could no longer sustainably finance fuel subsidies, while simultaneously maintaining significant distortions in the foreign-exchange market, was becoming increasingly untenable.

The immediate consequences have been severe for millions of Nigerians. Nevertheless, if these reforms are properly managed and followed by policies that stimulate production, investment and employment, Nigeria can ultimately emerge stronger.

However, some of the noise in some political quarters about reversing the fuel subsidy removal is not only disingenuous, it is playing to the gallery of public sentiments which betrays a lack of seriousness on their part.

The next phase, therefore, must be about growth, production and job creation. Manufacturing Is Essential: But Manufacturing Alone Is Not Enough

I strongly agree with the position repeatedly expressed by Nigerian industrialist Aliko Dangote that manufacturing is critical to job creation in Nigeria.

Manufacturing creates direct employment in factories, but its impact extends far beyond the factory floor. It creates demand for raw materials, transportation, logistics, warehousing, engineering, maintenance, packaging, distribution, financial services and countless other activities.

However, I would take this argument one step further, because a sustainable manufacturing industry requires demand.

A factory can produce thousands of beds, furniture sets, refrigerators, or other locally manufactured products, but production cannot continue indefinitely if consumers lack the purchasing power to buy those products. This is where government policy must become more sophisticated.

Rather than government attempting to employ everyone directly, it should create an economic environment in which production generates employment and employment generates purchasing power, which in turn creates demand for more production. That is the economic cycle Nigeria must deliberately build.

 

Creating a National Credit Economy

One of the most powerful instruments available to us is a properly regulated consumer and business credit system. In advanced economies, access to responsible credit has played an important role in improving living standards and expanding economic activity.

Consumers do not necessarily have to possess the full amount of money required to purchase a house, vehicle, furniture or other durable goods before making the purchase.

Properly structured credit allows them to acquire those goods today and pay over time. That creates immediate demand for manufactured products.

The manufacturer receives payment. The factory continues producing. Workers retain their jobs. Suppliers receive orders. Transporters move products.

Financial institutions earn interest. Government receives taxes. Employees spend their income elsewhere in the economy. One transaction can therefore generate an economic chain far larger than the original purchase.

 

The Following Steps Are Essential

 

  1. Establish a Unified National Database

Nigeria needs a comprehensive national database integrating biometric information and a unique National Identification Number for every citizen and legally resident person. A reliable identity infrastructure is fundamental to modern financial services, taxation, credit assessment, social programs and economic planning.

  1. Reform the Credit Bureau System

Credit bureau legislation should be strengthened and modernized, allowing banks and regulated financial institutions to play a greater role in developing a robust credit-information ecosystem, subject to strong government regulatory oversight. Every Nigerian who participates in the formal financial system should gradually develop a verifiable credit history. Good financial behavior should have benefits. Persistent default should have consequences.

  1. Accelerate the Transition to a Cashless Economy

Nigeria should establish a realistic but ambitious transition toward a predominantly cashless economy within 36 months. This should not be about punishing Nigerians who use cash. It should be about creating a transparent, traceable and efficient financial system that reduces the size of the informal cash economy and makes it easier to assess income, spending, creditworthiness and tax obligations.

  1. Gradually Restrict Excessive Cash Transactions

Government should consider progressively restricting large cash withdrawals and transactions, with appropriate exemptions for legitimate businesses and special circumstances. Such a policy must, however, be carefully designed so that it does not inadvertently harm small businesses or citizens who remain outside the formal banking system. The objective should be financial inclusion and transparency, not financial exclusion.

  1. Expand Consumer and Manufacturer Financing

Legislation and regulation should facilitate financing arrangements through which manufacturers can sell locally produced goods to consumers on credit while financial institutions assume and manage the repayment risk. Imagine a Nigerian family being able to purchase locally manufactured furniture, beds, household appliances or other durable goods and pay over 12, 24 or 36 months.

The manufacturer gets paid.

The consumer gets the product.

The bank earns legitimate interest.

The factory continues producing.

Workers remain employed.

And the economy expands.

This is the kind of demand-induced economic growth Nigeria should pursue.

But Credit Requires Culture Change

There is, however, a major obstacle to implementing such a system in Nigeria. Credit cannot function effectively without trust, integrity and a culture of repayment.

This brings us directly to what I have identified in my previous writings as the QUAD – four interconnected cultural problems that continue to undermine Nigeria’s development:

  1. Unethical behavior
  2. Greed
  3. Lack of integrity
  4. Permissiveness—the “Oga Abeg” culture

Too many Nigerians have historically viewed loans and government-supported credit schemes as free money that should not necessarily be repaid. That mindset must change.

If a person obtains a bank loan to purchase locally manufactured furniture, a vehicle, equipment or other goods, repayment is not optional. It is a contractual obligation. Failure to repay should affect the individual’s ability to access future financial services.

A properly integrated financial architecture should ensure that a poor credit record follows a borrower across regulated financial institutions and digital financial platforms, subject to due process and appropriate consumer protections.

Banks, fintech companies and regulated payment platforms should be able to participate in a credible national credit-information ecosystem.

But this cannot be achieved through regulation alone. Nigeria needs a massive national public-awareness campaign on the meaning of credit, contractual obligations and financial responsibility. This is another example of why economic transformation without culture change will remain incomplete.

 

Rethinking Youth Employment

We cannot continue producing millions of graduates who are jobless while simultaneously importing technicians and skilled workers and leaving young Nigerians without practical skills or employment opportunities.

The recent initiative by the Federal Government of Nigeria under the Tinubu/Shettima Administration to reform the National Youth Service Corps (NYSC) is commendable.

However, the reform of the NYSC will be incomplete if it does not transition NYSC into a National Skills and Apprenticeship Program that will help train and equip our young men and women with skills that will help them earn a living as entrepreneurs or be gainfully employed.

Nigeria must also rethink the purpose of education. I would advocate an optional SECOND year of National Service dedicated specifically to skills acquisition and apprenticeship.

Young Nigerians could receive structured training in areas such as:

  • Automobile technology and diagnostics
  • Electrical installation and maintenance
  • Construction management
  • Fashion and design
  • Collision repair and auto bodywork
  • Agriculture and poultry operations
  • Welding and fabrication
  • Firefighting and emergency services
  • Computer hardware and maintenance
  • Software development
  • App development
  • Coding and programming
  • Artificial intelligence
  • Renewable energy technology
  • Plumbing
  • Refrigeration and air-conditioning
  • Industrial maintenance

The program should be developed in partnership with private-sector employers, manufacturers, technical institutions and professional bodies.

At the end of the program, participants should receive a nationally recognized industry certification demonstrating basic professional competence.

This would transform NYSC from merely a national service program into a major national workforce-development and apprenticeship system.

The Automobile Sector Alone Offers Enormous Opportunities

Consider the automobile sector. Nigeria has millions of vehicles on the road, yet many mechanics operate without formal training. At the same time, modern vehicles are increasingly computerized and technologically sophisticated.

The mechanic of tomorrow will need to understand electronics, diagnostics, computer systems, sensors and software, not merely engines and mechanical components.

A national automotive apprenticeship program could therefore create hundreds of thousands of skilled technicians over time while reducing dependence on foreign expertise.

 

The same principle applies to virtually every technical occupation. Nigeria does not have a shortage of work. Nigeria has a shortage of properly organized opportunities to convert work into productive employment and enterprise.

 

Ethanol: Turning Agriculture into Energy and Employment

Another opportunity lies in the development of an ethanol-blended fuel program. Nigeria should seriously consider adopting a national ethanol-blending policy, potentially beginning with a 10 percent blend and progressively evaluating higher blends based on technical and economic feasibility. Such a policy could stimulate demand for cassava, maize and other suitable feedstocks.

That demand would create opportunities for farmers, agricultural aggregators, and brokers, processing companies, logistics operators, transporters, equipment suppliers and storage facilities.

The economic impact would therefore extend far beyond the ethanol plant itself. Rather than importing every unit of energy we consume, Nigeria could create a domestic agricultural-energy value chain.

With the right policies, this could generate substantial employment over time. The precise number of jobs should, of course, be determined through detailed feasibility studies, but the principle is compelling: energy policy can simultaneously become agricultural policy, industrial policy and employment policy.

 

Security and Employment

Nigeria’s security crisis also requires a fundamentally different approach. We need to build a much stronger human-intelligence capability at the community level.

A large national network of trained intelligence personnel could provide communities, security agencies and government with timely information about criminal activity, kidnapping networks, banditry and terrorism.

Such a program would need to be carefully structured, professionally trained, legally regulated and integrated with existing security agencies. It must not become an uncontrolled vigilante system.

The objective should be to create a professional intelligence architecture in which ordinary citizens can become an additional source of reliable information for national security.

Security itself can therefore become an area of structured employment while simultaneously strengthening the country’s ability to prevent crime.

 

Government Should Stop Trying to Be the Entrepreneur

Another important component of Nigeria’s economic transformation should be a gradual reduction in government’s ownership and management of commercial enterprises.

Government’s principal responsibility should be to provide:

  • Clear regulations
  • Infrastructure
  • Security
  • Efficient taxation
  • Reliable identity systems
  • Access to finance
  • Fair competition
  • Effective institutions

The private sector should increasingly be allowed to serve as the primary engine of production, innovation and employment. Government does not have to own every factory in order to create jobs. It needs to create the enabling environment in which thousands of factories can be profitably established and operated by Nigerians and investors.

Thus, I recommend that the Tinubu/Shettima Administration completely privatize the NNPCL refineries and if there no takers decommission them as they have become a source waste, fraud and abuse.

 

Affordable Housing as an Economic Engine

Housing provides another powerful example of demand-induced growth. Nigeria should develop long-term mortgage financing, initially targeting public servants such as police officers and members of the armed forces, with mortgage payments deducted directly from salaries.

A properly structured 10 to 15-year mortgage scheme could allow workers to acquire homes while creating demand across an enormous range of industries.

A single housing project requires:

  • Cement
  • Steel
  • Doors and windows
  • Electrical equipment
  • Plumbing materials
  • Tiles
  • Furniture
  • Roofing materials
  • Engineering services
  • Architects
  • Surveyors
  • Lawyers
  • Transporters
  • Laborers
  • Security services

Housing finance therefore does much more than provide shelter. It creates an economic ecosystem. Once properly established and proven, such schemes could be expanded to the wider population, with government providing the regulatory framework while private financial institutions and developers provide the capital and expertise.

 

The Bigger Picture

Nigeria’s unemployment problem cannot be solved by government simply announcing another recruitment exercise. Nor can it be solved by distributing temporary cash transfers indefinitely.

We need to create an economic system in which people have the skills to work, businesses have the capacity to produce, consumers have the purchasing power to buy, financial institutions can responsibly provide credit, and borrowers understand that credit must be repaid.

That requires simultaneous reforms in education, finance, manufacturing, agriculture, energy, housing, security and culture.

Most importantly, it requires a change in mindset. We must move away from the belief that government is responsible for providing everything and toward a system in which government creates the conditions for citizens and businesses to become productive economic participants.

 

Nigeria’s population should not frighten us, but should inspire us. Two hundred million Nigerians represent two hundred million potential consumers, workers, entrepreneurs, farmers, engineers, technicians, inventors and business owners.

If properly educated, properly organized and connected to functioning markets and financial systems, this population can become one of Nigeria’s greatest economic advantages.

But population alone is not an asset. A productive population is an asset. And productivity requires skills, integrity, and access to capital, infrastructure, security and demand.

That is why Nigeria’s next economic strategy should not focus exclusively on increasing production. We must also deliberately create the purchasing power that sustains production.

The objective should be simple:

Produce more.

Buy more.

Employ more.

Earn more.

Invest more.

Produce even more.

That is the cycle of demand-induced economic growth that Nigeria must build. And ultimately, none of these reforms will be sustainable without the cultural transformation that underpins them.

Economic transformation requires culture change. Without ethics, integrity, responsibility and a rejection of the “Oga Abeg” mentality, even the best economic policies will continue to produce disappointing results.

Also read:  South African Businesses Struggle as Foreign Workers and Traders Leave

Nigeria therefore needs not merely a new economic policy.

Nigeria needs a new economic culture.

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Nigeria Must Sustain Power Rotation Arrangement, Says Babarinsa

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Veteran journalist and Chairman of Gaskia Media Limited, Dare Babarinsa, has called on Nigeria to sustain its informal power-rotation arrangement between the North and South, arguing that the system remains important for political stability and national unity.

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Babarinsa said the presidency should return to the North in 2031 and move back to the South in 2039, maintaining that the arrangement should remain in place until Nigerians develop a more suitable alternative.

He made the position known on Monday, November 2, while delivering a public lecture at the Press Centre, Iyaganku, Ibadan, as part of activities marking the 60th anniversary of the Oyo State Council of the Nigerian Union of Journalists (NUJ).

Speaking on the theme of Nigeria’s political arrangement and the future of the media, Babarinsa acknowledged criticisms of the rotational presidency, particularly from those who believe that every qualified Nigerian should be allowed to contest for the highest political office regardless of region.

However, he argued that Nigeria’s political circumstances make power rotation a practical arrangement for maintaining stability, even if it may not always produce the most suitable candidate.

According to him, the arrangement emerged from political negotiations ahead of the return to civilian rule in 1999, following the deaths of former military Head of State, General Sani Abacha, and the presumed winner of the June 12, 1993 presidential election, Chief Moshood Abiola.

Babarinsa recalled that after Abacha’s death in 1998, General Abdulsalami Abubakar assumed leadership and introduced a transition programme aimed at ending military rule by May 29, 1999.

He said the death of Abiola, who was detained by the military government, created concerns about the political future of the Yoruba people and influenced discussions over the region that should produce Nigeria’s first civilian president after military rule.

The journalist disclosed that he was among members of the Idile Oodua resistance movement who supported the position that the South-West should produce the first president under the new democratic arrangement.

He said he was subsequently mandated by members of the group to consult the late Ooni of Ife, Oba Okunade Sijuwade, who told him that traditional rulers across the country were also holding consultations on the matter.

According to Babarinsa, the discussions contributed to the emergence of two Yoruba presidential candidates in the 1999 election: former President Olusegun Obasanjo of the Peoples Democratic Party (PDP) and Chief Olu Falae, who contested under the Alliance for Democracy and All Peoples Party coalition.

He also recalled that former Vice-President Alex Ekwueme disagreed with the arrangement, arguing that the South-East could not be bound by an agreement reached principally between political interests in the North and South-West.

Babarinsa said he agreed with Ekwueme’s interpretation that power should rotate between the North and South rather than among the six geopolitical zones.

He explained that the arrangement had continued through successive administrations, including the emergence of former President Goodluck Jonathan following the death of President Umaru Yar’Adua and the subsequent election of former President Muhammadu Buhari.

With President Bola Tinubu currently in office, Babarinsa argued that the existing arrangement should be sustained, with power returning to the North after the current administration and subsequently moving back to the South.

To support his argument, he compared Nigeria’s power-sharing arrangement with the confessional system adopted in Lebanon in 1943, under which key political offices were allocated to different religious communities to promote political balance.

He said Nigeria could learn from such arrangements, insisting that political compromises sometimes become necessary in countries with diverse ethnic, religious and regional interests.

“If we intend to keep Nigeria, then we need to make this special arrangement work until future generations are able to make a better arrangement,” he said.

Babarinsa reflects on Ibadan’s journalism legacy

Beyond the political question, Babarinsa used the lecture to examine the history of journalism in Ibadan and the contribution of the city to the development of Nigeria’s media industry.

He described Ibadan as a major centre of political and media influence, noting that its newspapers had produced some of the country’s most prominent journalists, editors and public commentators.

He recalled the establishment of the Nigerian Tribune in 1949 by Chief Obafemi Awolowo and the creation of the Sketch newspaper group in 1964 by the then Premier of the Western Region, Chief Ladoke Akintola.

He also highlighted the contributions of prominent journalists, including Felix Adenaike, Segun Osoba and Peter Ajayi, whom he described as the Three Musketeers of the Nigerian media during the Second Republic.

According to him, the trio wielded considerable influence in the industry through their leadership positions at the Tribune and Sketch newspaper groups.

Babarinsa also acknowledged the contributions of former journalists and columnists, including Alhaji Lateef Jakande, Chief Bola Ige, Chief Olabisi Onabanjo, Aare Afe Babalola and Dr Tai Solarin.

He said the history of journalism in Ibadan was closely connected to the political development of the country, recalling the debates on issues such as the International Monetary Fund loan, diarchy and rotational presidency.

The journalist urged members of the profession to preserve that tradition by ensuring that the media remained a platform for informed public debate and the promotion of ideas capable of strengthening Nigeria.

Media organisations urged to embrace digital transformation

Addressing the challenges facing the industry, Babarinsa warned that traditional media organisations must urgently adapt to the changing media environment or risk losing relevance.

He said the internet had disrupted conventional news production and distribution, creating new opportunities while also allowing unregulated online platforms to compete with established media organisations.

According to him, several traditional newspapers have established online platforms, but their digital presence has not translated into the level of revenue needed to sustain their operations.

He cited the decline of once-dominant media organisations such as the Daily Times and Sketch as examples of the changes that have reshaped the industry.

Babarinsa recalled that Sketch newspaper had a daily circulation of about 60,000 copies during the 1970s and 1980s but had since ceased publication, with its former premises converted into a shopping mall.

He also expressed concern over declining newspaper readership among young Nigerians, warning that a society with an increasingly uninformed population could struggle to appreciate and defend democracy.

The Gaskia Media chairman said media organisations must follow their audiences into the digital space and develop business models that can sustain quality journalism.

He disclosed that his organisation had also decided to strengthen its online presence through the publication of a digital magazine, beginning with an online news blog.

Journalists urged to defend democracy and uphold professional standards

Babarinsa further reminded journalists of their role in Nigeria’s democratic development, particularly during the struggle against military rule.

He said members of the Nigerian press had suffered imprisonment, exile and other forms of persecution in the fight for the restoration of democracy, with some journalists paying the ultimate price.

He maintained that journalists therefore had a responsibility to protect the democratic system and ensure that the country’s electoral processes remained credible.

With the 2027 general election approaching, he urged media professionals to play their part by providing accurate information and encouraging informed public participation.

The Independent National Electoral Commission has scheduled the presidential and National Assembly elections for January 16, 2027, while governorship and State Houses of Assembly elections are fixed for February 6, 2027.

Babarinsa said journalists must remain committed to the fundamental principles of the profession, stressing that factual accuracy should remain central to news reporting while allowing room for responsible advocacy.

He urged journalists to advocate for the national interest, rather than restrict their work to positions that may be politically convenient.

Calls for greater inclusion of young journalists and women

Looking towards the future, Babarinsa called for greater opportunities for young journalists and women in the profession, saying the industry must deliberately prepare a new generation of media leaders.

He cited the careers of prominent journalists who assumed major editorial and management positions at relatively young ages, including Peter Enahoro, Olusegun Osoba, Yemi Ogunbiyi, Yakubu Mohammed, Ray Ekpu and Adamu Ciroma.

According to him, the history of Nigerian journalism demonstrates that young professionals have consistently played important roles in driving the industry forward.

He urged established media practitioners to listen to younger colleagues, particularly members of Generation Z, and create opportunities for them to contribute to the future of the profession.

Babarinsa also called for more deliberate efforts to bring women into leadership positions, noting that the industry could no longer remain dominated by men.

He expressed optimism about the future of journalism, despite concerns over poor remuneration, declining newspaper circulation and competition from digital platforms.

The veteran journalist concluded by urging the profession to embrace change, drawing attention to the need for innovation in newspaper production, technology and audience engagement.

Quoting a principle he attributed to Professor Ladipo Adamolekun, Babarinsa said the media industry must adapt to changing realities to remain relevant.

“Adapt or Die!” he declared.

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