Event
Loma Awards to Spotlight Creative Innovation in OOH Advertising
Outdoor advertising industry opens submissions for 2025 LOMA Awards, spotlighting excellence in OOH creativity, technology, and campaign innovation
The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the OOH Academy officially opens submissions for the 2025 Location Marketing Awards (LOMA).
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Entry opens on July 14 and closes on August 4, 2025, for campaigns executed between June 1, 2024, and May 31, 2025.
The awards, now in their third edition, aim to spotlight the growing influence of the outdoor advertising industry, recognising exceptional work from agencies, brands, media owners, ad-tech providers, and creative professionals.
LOMA Awards continue to play a pivotal role in shaping the future of Nigeria’s OOH ecosystem by recognising ideas that redefine storytelling, enhance audience engagement, and leverage cutting-edge technology.
According to the organisers, the two-stage process remains in place: online entry submission followed by supporting materials from shortlisted candidates.
“The overwhelming feedback from previous editions has affirmed our belief in celebrating local brilliance and ingenuity,” said Kingsley Onwukaeme, Convener of the LOMA Awards.
“The outdoor advertising industry has evolved rapidly, and these awards are a platform for honouring work that pushes boundaries and builds long-term industry capacity.”
The full list of categories and submission guidelines is available at [www.oohacademyng.com/loma-2025](http://www.oohacademyng.com/loma-2025).
Onwukaeme highlighted the influence of LOMA’s award model, noting, “We’ve helped uncover incredible hidden talents who otherwise might not be spotlighted. LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.”
LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.
For 2025, LOMA expands its judging panel to include a mix of respected Nigerian and international professionals across advertising, digital, media buying, and marketing.
Confirmed jurors include Gideon Adey (Gurooh Ltd, UK), Ogu Chidi (Outdoor Warehouse Ltd, Nigeria), Livia Brown (what3things, South Africa), Rajiv Raghunath (Wellversed Media, India), and Papa Blankson-Anaman (Publicis West Africa, Ghana).
“This diverse jury ensures that entries are judged with fairness and global relevance,” Onwukaeme added.
“The outdoor advertising industry in Nigeria deserves global recognition, and LOMA helps drive that narrative.”
Key categories include Campaign of the Year, Ad-Tech Innovation, Creator and Commerce, Media Audit, Sales and Operations, Rising Star, and Individual Achievement.
A special category will also honour the growing synergy between digital content creators and OOH platforms.
Long-time industry supporters Absen (a global LED screen leader) and Polygon (a programmatic DOOH pioneer) return as official partners.
Newcomer Moving Walls joins the 2025 edition, reinforcing the awards’ mission of technological excellence. These partnerships underline the importance of data-driven and tech-enabled OOH delivery.
A representative from Absen remarked: “We’re proud to support the outdoor advertising industry in Nigeria. The LOMA Awards are timely and much needed, especially in encouraging young talent and new creative benchmarks.”
The LOMA 2025 Awards and Conference will be held on September 25–26, 2025, in Ikeja, Lagos.
The event will feature keynote addresses, breakout sessions, exhibitions, and networking opportunities for top-level professionals from Nigeria’s marketing, media, and technology sectors.
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“LOMA is where creativity meets commerce,” said Onwukaeme. “This is the one event that captures the heartbeat of the outdoor advertising industry in Nigeria.”
Organisers of Real Talk With Kike have unveiled a high-profile lineup of speakers for the programme’s seventh anniversary celebration, which will also commemorate ace broadcaster Kikelomo Atanda-Owo Abati’s more than 20-year journey in the Nigerian media industry.
The milestone event will hold on October 10, 2026, at Eko Hotels and Suites, Lagos, bringing together leaders from government, business, media and culture for conversations on Nigeria’s future.
Leading the keynote sessions are Dr Kadiri Obafemi Hamzat, Deputy Governor of Lagos State, and Mr Vlassis Liakouris, Group Managing Director of Mandilas Group Limited.
Also confirmed as distinguished speakers are Mr Kola Adesina, Group Managing Director of Sahara Group, and Dr Toyosi Akerele-Ogunsiji, Founder of Rise Network, while Mrs Bola Adesola, Chairman of the Board of Ecobank Nigeria, will deliver the goodwill message.
The speakers will engage the theme, “The Future of Nigeria: Where Leadership, Innovation, Culture and Media Converge to Shape Nation Building,” exploring how governance, enterprise, innovation and storytelling can shape national development.
According to the organisers, the theme reflects the philosophy that has defined Real Talk With Kike over the past seven years as a platform for meaningful conversations on leadership, society, business, relationships, culture and contemporary issues affecting Nigeria.
For Kikelomo Atanda-Owo Abati, the celebration marks two significant milestones. Beyond the programme’s seventh anniversary, it also celebrates more than two decades of broadcasting, making the occasion a tribute to longevity, impact and the power of dialogue.
The multidisciplinary speaker lineup mirrors the event’s nation-building focus. Hamzat is expected to share perspectives on public leadership and governance, while Adesina and Liakouris will discuss private-sector leadership, enterprise and innovation. Akerele-Ogunsiji will contribute insights on education, youth development and innovation, with Adesola bringing the perspective of corporate governance and financial-sector leadership.
The October gathering is expected to attract policymakers, business executives, media personalities, creatives and guests who have been part of the Real Talk With Kike journey since its inception, reinforcing its reputation as one of Nigeria’s leading platforms for thought-provoking conversations.
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