Event
Loma Awards to Spotlight Creative Innovation in OOH Advertising
Outdoor advertising industry opens submissions for 2025 LOMA Awards, spotlighting excellence in OOH creativity, technology, and campaign innovation
The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the OOH Academy officially opens submissions for the 2025 Location Marketing Awards (LOMA).
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Entry opens on July 14 and closes on August 4, 2025, for campaigns executed between June 1, 2024, and May 31, 2025.
The awards, now in their third edition, aim to spotlight the growing influence of the outdoor advertising industry, recognising exceptional work from agencies, brands, media owners, ad-tech providers, and creative professionals.
LOMA Awards continue to play a pivotal role in shaping the future of Nigeria’s OOH ecosystem by recognising ideas that redefine storytelling, enhance audience engagement, and leverage cutting-edge technology.
According to the organisers, the two-stage process remains in place: online entry submission followed by supporting materials from shortlisted candidates.
“The overwhelming feedback from previous editions has affirmed our belief in celebrating local brilliance and ingenuity,” said Kingsley Onwukaeme, Convener of the LOMA Awards.
“The outdoor advertising industry has evolved rapidly, and these awards are a platform for honouring work that pushes boundaries and builds long-term industry capacity.”
The full list of categories and submission guidelines is available at [www.oohacademyng.com/loma-2025](http://www.oohacademyng.com/loma-2025).
Onwukaeme highlighted the influence of LOMA’s award model, noting, “We’ve helped uncover incredible hidden talents who otherwise might not be spotlighted. LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.”
LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.
For 2025, LOMA expands its judging panel to include a mix of respected Nigerian and international professionals across advertising, digital, media buying, and marketing.
Confirmed jurors include Gideon Adey (Gurooh Ltd, UK), Ogu Chidi (Outdoor Warehouse Ltd, Nigeria), Livia Brown (what3things, South Africa), Rajiv Raghunath (Wellversed Media, India), and Papa Blankson-Anaman (Publicis West Africa, Ghana).
“This diverse jury ensures that entries are judged with fairness and global relevance,” Onwukaeme added.
“The outdoor advertising industry in Nigeria deserves global recognition, and LOMA helps drive that narrative.”
Key categories include Campaign of the Year, Ad-Tech Innovation, Creator and Commerce, Media Audit, Sales and Operations, Rising Star, and Individual Achievement.
A special category will also honour the growing synergy between digital content creators and OOH platforms.
Long-time industry supporters Absen (a global LED screen leader) and Polygon (a programmatic DOOH pioneer) return as official partners.
Newcomer Moving Walls joins the 2025 edition, reinforcing the awards’ mission of technological excellence. These partnerships underline the importance of data-driven and tech-enabled OOH delivery.
A representative from Absen remarked: “We’re proud to support the outdoor advertising industry in Nigeria. The LOMA Awards are timely and much needed, especially in encouraging young talent and new creative benchmarks.”
The LOMA 2025 Awards and Conference will be held on September 25–26, 2025, in Ikeja, Lagos.
The event will feature keynote addresses, breakout sessions, exhibitions, and networking opportunities for top-level professionals from Nigeria’s marketing, media, and technology sectors.
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“LOMA is where creativity meets commerce,” said Onwukaeme. “This is the one event that captures the heartbeat of the outdoor advertising industry in Nigeria.”
The Executive Governor of Zamfara State Dr Dauda Lawal has received the Outstanding Governor Award from the Daily Times in the North–West region during its centenary anniversary in Abuja.
The governor accepted the award today at the DTN@100 Times Heroes Awards, organised by Nigeria’s oldest newspaper to commemorate its 100th anniversary.
Governor Lawal was recognised for his leadership, public service, and contribution to national development.
The award was part of activities celebrating the centenary of the newspaper, which was first published in 1926 and has chronicled Nigeria’s political, economic, social, and cultural progress over the past century.
Chairman of the DTN@100 Heroes Awards Council, Bolaji Okusaga, stated that Governor Lawal was chosen because he received the highest nominations in the North-West.
“Following an extensive nomination and public voting process, you received the highest number of votes in this award category.
“The Times Heroes Award Council and other key stakeholders subsequently confirmed your selection in recognition of your leadership, public service, and contribution to national development,” Mr. Okusaga said.
Governor Lawal expressed his gratitude to the Board, Management, and Organising Committee of the Daily Times Nigeria @100 Celebration, the Times Heroes Award Council, and all Nigerians who supported his nomination.
He stated that the honour reflects his commitment to promoting good governance and effective public service in Zamfara State.
Other notable Nigerians honoured include the Secretary to the Government of the Federation (SGF), Senator George Akume; and former President of the African Development Bank (AfDB), Dr Akinwumi Adesina.
The newspaper announced that recipients of the DTN@100 Times Heroes Awards will be featured among the most outstanding individuals and institutions in the 700-page Nigerian Grand Book.
“This publication will serve as a national commemorative volume and a lasting record of the people, institutions, and achievements shaping Nigeria’s development.”
The foreword of the Nigerian Grand Book has been written by President Bola Ahmed Tinubu.
The Group Chief Executive of Oando Plc, Jubril Adewale Tinubu, has congratulated Vice President Kashim Shettima on his 60th birthday, describing him as a distinguished public servant whose career has been defined by integrity, resilience and commitment to national service.
Tinubu, in a goodwill message issued on Wednesday, commended Shettima for his contributions to Nigeria’s development and his years of service in both the public and private sectors.
He said public service at the highest level requires sound judgment, resilience and the ability to remain focused amid the challenges associated with leadership.
“Happy 60th birthday, Your Excellency, Vice President Kashim Shettima, GCON.
“Public service at the highest levels in Nigeria is not a path for those in search of comfort. It demands sound judgement, resilience through challenging seasons, and the consistency to remain focused on the responsibility at hand,” Tinubu stated.
Reflecting on Shettima’s career, the Oando chief executive noted that the Vice President’s journey from banking to public administration had been marked by service and perseverance.
He particularly referenced Shettima’s tenure as governor of Borno State, describing his leadership of the state during difficult years as an important phase of his public career.
“From a distinguished career in banking to leading Borno through some of the toughest years in its history, and now as Vice President of our country, yours has been a journey marked by service, excellence and perseverance,” he said.
Tinubu also prayed for the Vice President as he begins his seventh decade, wishing him good health, wisdom and strength to continue serving the country.
“On this day and ever more, may Allah grant you good health, wisdom, strength, and joy in the company of those you hold dear.
“I wish you every blessing and fulfilment in your service to our great nation and its people,” he added.
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