Connect with us

Event

Loma Awards to Spotlight Creative Innovation in OOH Advertising

Published

on

Outdoor advertising industry opens submissions for 2025 LOMA Awards, spotlighting excellence in OOH creativity, technology, and campaign innovation

The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the OOH Academy officially opens submissions for the 2025 Location Marketing Awards (LOMA).

Also read: Yetunde Adeyemi Shines as Best Nollywood Actress in Diaspora at Golden Stars Awards

Entry opens on July 14 and closes on August 4, 2025, for campaigns executed between June 1, 2024, and May 31, 2025.

The awards, now in their third edition, aim to spotlight the growing influence of the outdoor advertising industry, recognising exceptional work from agencies, brands, media owners, ad-tech providers, and creative professionals.

LOMA Awards continue to play a pivotal role in shaping the future of Nigeria’s OOH ecosystem by recognising ideas that redefine storytelling, enhance audience engagement, and leverage cutting-edge technology.

According to the organisers, the two-stage process remains in place: online entry submission followed by supporting materials from shortlisted candidates.

“The overwhelming feedback from previous editions has affirmed our belief in celebrating local brilliance and ingenuity,” said Kingsley Onwukaeme, Convener of the LOMA Awards.

“The outdoor advertising industry has evolved rapidly, and these awards are a platform for honouring work that pushes boundaries and builds long-term industry capacity.”

The full list of categories and submission guidelines is available at [www.oohacademyng.com/loma-2025](http://www.oohacademyng.com/loma-2025).

Onwukaeme highlighted the influence of LOMA’s award model, noting, “We’ve helped uncover incredible hidden talents who otherwise might not be spotlighted. LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.”

LOMA is not just a ceremony; it’s a movement towards an inclusive, high-impact industry.

For 2025, LOMA expands its judging panel to include a mix of respected Nigerian and international professionals across advertising, digital, media buying, and marketing.

Confirmed jurors include Gideon Adey (Gurooh Ltd, UK), Ogu Chidi (Outdoor Warehouse Ltd, Nigeria), Livia Brown (what3things, South Africa), Rajiv Raghunath (Wellversed Media, India), and Papa Blankson-Anaman (Publicis West Africa, Ghana).

“This diverse jury ensures that entries are judged with fairness and global relevance,” Onwukaeme added.

“The outdoor advertising industry in Nigeria deserves global recognition, and LOMA helps drive that narrative.”

Key categories include Campaign of the Year, Ad-Tech Innovation, Creator and Commerce, Media Audit, Sales and Operations, Rising Star, and Individual Achievement.

A special category will also honour the growing synergy between digital content creators and OOH platforms.

Long-time industry supporters Absen (a global LED screen leader) and Polygon (a programmatic DOOH pioneer) return as official partners.

Newcomer Moving Walls joins the 2025 edition, reinforcing the awards’ mission of technological excellence. These partnerships underline the importance of data-driven and tech-enabled OOH delivery.

A representative from Absen remarked: “We’re proud to support the outdoor advertising industry in Nigeria. The LOMA Awards are timely and much needed, especially in encouraging young talent and new creative benchmarks.”

The LOMA 2025 Awards and Conference will be held on September 25–26, 2025, in Ikeja, Lagos.

The event will feature keynote addresses, breakout sessions, exhibitions, and networking opportunities for top-level professionals from Nigeria’s marketing, media, and technology sectors.

Also read: Heirs Insurance Group launches 4th Annual Essay Championship with N10.5m in prizes, introduces Teacher Award

“LOMA is where creativity meets commerce,” said Onwukaeme. “This is the one event that captures the heartbeat of the outdoor advertising industry in Nigeria.”

 

65 / 100 SEO Score

Event

Tinubu’s Aide Sunday Dare to Deliver TheGazelleNews’ Anniversary Lecture

Published

on

By

The Special Adviser to President Bola Ahmed Tinubu on Media and Public Communications, Sunday Dare, has been announced as the Keynote Speaker for the Anniversary Public Lecture of Lagos-based online newspaper, thegazellenews’.com.

The lecture is scheduled to hold on Wednesday, 15 July, 2026 at the Radisson Blu Hotel, Lagos, by 10:00 a.m. 

The event will focus on the theme: “Driving Grassroots Governance with Public-Private Partnership: The Pains, The Challenges, The Prospects

In a statement, the management of TheGazelleNews said the annual lecture series was established to provide a platform for intellectual discourse and policy conversations on critical national issues affecting Nigeria and its people.

The organisers noted that the lecture has, over the years, attracted eminent personalities, policymakers, academics, media practitioners, captains of industry and political stakeholders from across the country.

The management described Dare as a seasoned administrator, journalist and communications strategist whose extensive experience in governance and public service positions him to lead discussions on grassroots governance and the role of public-private partnerships in national development.

“The annual lecture series was created to provide a platform for intellectual discourse and policy conversations on critical national issues affecting the country and its people,” the statement noted.

It further disclosed that invited guests and participants are expected from government institutions, media organisations, civil society groups and the private sector.

Dare, a distinguished global communications and multimedia expert, author and public speaker, brings more than three decades of experience across journalism, governance, public policy and strategic communications.

He currently serves as Special Adviser to President Tinubu on Media and Public Communications, where he plays a central role in shaping and coordinating the administration’s public communication strategy.

Throughout his career, he has built a reputation for combining journalism, public policy and stakeholder management, while championing institutional reforms, digital innovation and youth empowerment initiatives.

Before his current role, Dare served as Minister of Youth and Sports Development from 2019 to 2023, where he introduced the Nigeria Sports Industry Policy (NSIP), widely known as the “Sports as Business” model. 

He also spearheaded the implementation of a 10-year Football Master Plan designed to reposition Nigerian football and launched the Adopt-an-Athlete Initiative to strengthen sports development.

Under his leadership, Nigeria recorded one of its most successful outings at major international sporting competitions, including the Commonwealth Games and the Olympics, securing a combined 35 medals. 

He also facilitated the establishment of the N75 billion Nigeria Youth Investment Fund (NYIF) to support youth entrepreneurship and economic empowerment.

Earlier, Dare served as Executive Commissioner for Stakeholder Management at the Nigerian Communications Commission (NCC) between 2016 and 2019, overseeing stakeholder engagement and supervising key departments, including Licensing and Authorisation, Legal and Enforcement, and Zonal Operations.

He also previously served as Chief of Staff and Special Adviser on Media to Tinubu, managing media relations and political communications.

In the international media arena, Dare worked with the Independent Communication Network Limited (ICNL), publishers of The News/Tempo/PM News where he rose to become the General Editor of the flagship publication of the company, The News magazine. Dare was one of the leading lights in the media war against the military junta in the days of Babangida and late Sanni Abacha and was active in the guerilla journalism of that era.

He spent nearly a decade at Voice of America, rising to become Chief of the Hausa Service. In that capacity, he directed radio programming that reached an estimated audience of 28 million listeners daily across West Africa while introducing modern information technology tools into newsroom operations.

Academically, Dare attended Ahmadu Bello University, University of Jos, New York University, Harvard University and University of Oxford. He is currently pursuing a PhD in Intelligence and Global Security.

The management of TheGazelleNews expressed confidence that Dare’s experience in governance, media, public policy and strategic communications would enrich discussions at the anniversary lecture and stimulate meaningful conversations on strengthening grassroots governance through effective public-private partnerships.

46 / 100 SEO Score
Continue Reading

News

Africa Needs Its Own AI Roadmap, MRA Tells Governments

Published

on

MRA

Media Rights Agenda calls for a Pan-African AI framework to promote digital rights, accountability, inclusion and African technological sovereignty (more…)

65 / 100 SEO Score
Continue Reading

Event

Leaders, Creators Converge at Africa Soft Power Summit in Nairobi

Published

on

Africa Soft Power Summit

Africa Soft Power Summit 2026 opens in Nairobi, bringing leaders together to explore finance, creativity, and Africa’s economic transformation (more…)

70 / 100 SEO Score
Continue Reading

Trending News