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Wale Tinubu Says Nigeria’s Creativity Can Drive Exports

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Wale Tinubu

Wale Tinubu says Nigeria’s creativity can become a major export industry, creating jobs, attracting foreign exchange and building sustainable businesses

Wale Tinubu, Group Chief Executive of Oando Plc, called for a fundamental rethink of Nigeria’s creative economy in New York during the US-Nigeria Council breakfast at the 81st United Nations General Assembly, arguing that the country’s creative talent could become a major export industry.

Also read: Oando Boss Wale Tinubu Celebrates Shettima at 60, Commends His Service to the Nation

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Tinubu said Nigeria should look beyond viewing music, film, fashion and other creative fields primarily as cultural and entertainment products, and instead develop the commercial structures needed to turn them into sustainable businesses.

“We need to think about the creative arts differently: not just as culture and entertainment, but as an export industry,” he said.

According to Tinubu, Nigeria’s creative economy is currently valued at about $6.4 billion, while the country’s music industry generated more than $600 million in 2024.

He also pointed to the international reach of Afrobeats, noting that Nigerian music had recorded more than 2.2 billion global streams on Spotify.

For Tinubu, the figures demonstrate that Nigerian creative products already have significant international demand. The bigger challenge, he suggested, is ensuring that creators and businesses can capture a greater share of the economic value generated by that demand.

“The opportunity is to build the investment and commercial structures that enable our creators to retain more of the value they generate, build sustainable enterprises, and allow Nigeria to capture more of the value our talent is already creating globally,” he said.

The Oando chief executive placed particular emphasis on the employment potential of the sector, noting that the creative economy supports a wide network of businesses and professionals beyond performers themselves.

Music, film, fashion, digital content and related creative services can generate opportunities for producers, writers, designers, marketers, technology companies and other service providers.

Tinubu argued that stronger financing, investment and commercial infrastructure would be crucial if Nigeria is to turn its creative influence into long-term economic value.

“Our creativity is cultural influence. It is also economic power,” he said.

His remarks come as Nigerian creative works continue to gain international visibility, particularly through the global expansion of Afrobeats and the growing international audience for Nollywood.

The growing reach of Nigerian music has already created new commercial opportunities for artists, record labels, streaming platforms and other participants in the entertainment ecosystem.

The film industry has similarly expanded its international footprint, while Nigerian fashion designers and digital creators have increasingly built audiences beyond the country’s borders.

Tinubu’s argument is that this growing global visibility should be matched by stronger domestic structures capable of converting cultural popularity into measurable economic returns.

That could include greater access to financing, stronger intellectual property protection, improved distribution networks and investment models that allow creators to retain more value from their work.

The call also fits into the wider debate over Nigeria’s efforts to diversify its sources of foreign exchange and reduce reliance on traditional commodity exports.

Rather than treating creative output as a secondary cultural asset, Tinubu wants intellectual property, entertainment and other creative services to be considered part of Nigeria’s broader export strategy.

The scale of the opportunity, he suggested, lies not only in the popularity of Nigerian culture overseas but in the businesses that can be built around that popularity.

Also read: Oando Boss Wale Tinubu Celebrates Shettima at 60, Commends His Service to the Nation

If the necessary commercial ecosystem is developed, Nigeria’s creative talent could become an increasingly important source of employment, investment and foreign exchange while strengthening the country’s cultural influence abroad.

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TotalEnergies, AMNI Approve $800m Ima Gas Project

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TotalEnergies and Nigerian independent energy company AMNI International have taken the Final Investment Decision on the $800 million Ima Gas Project, more than five decades after the gas field was discovered.

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The Ima Gas Project, located in shallow waters across Oil Mining Leases 112 and 117 near Bonny Island, Rivers State, is expected to begin production in 2028 and reach a plateau of 350 million cubic feet of gas per day.

The development is expected to play a major role in supplying feed gas to Nigeria LNG, with the Ima field projected to provide about one-third of the additional gas required for the ongoing Train 7 expansion.

Train 7 is expected to increase Nigeria LNG’s liquefaction capacity from 22 million tonnes per annum to 30 million tonnes per annum, strengthening Nigeria’s capacity to process and export liquefied natural gas.

The Ima field was discovered in 1973 but remained undeveloped for more than 50 years. The Final Investment Decision provides the commercial and financial basis for finally developing the long-dormant resource.

Under the development plan, TotalEnergies will operate the project with a 40 per cent interest, while AMNI will hold the remaining 60 per cent.

The field will be developed using a single offshore platform connected to Nigeria LNG’s facility on Bonny Island through a 22-kilometre pipeline.

TotalEnergies said its investment in the project is more than $600 million, while the Federal Government described the overall Final Investment Decision as an $800 million investment.

At the FID signing ceremony in Abuja, TotalEnergies Exploration and Production Nigeria Managing Director, Mathieu Bouyer, described the decision as the culmination of a development process that had stretched across several decades.

He said the project reflected increased confidence in Nigeria’s investment environment and highlighted reforms targeting the non-associated gas sector as part of the factors that helped make the development commercially viable.

President Bola Tinubu welcomed the investment, saying the project demonstrated the potential of reforms introduced to reduce the cost and time required to develop oil and gas projects.

The President said the government had introduced incentives aimed specifically at unlocking onshore and shallow-water gas projects that had remained undeveloped for years.

He said the Ima development would create opportunities for Nigerian businesses, engineers, technicians and contractors, while generating jobs, economic activity in host communities and additional export earnings.

The project is also expected to have a strong Nigerian content component. TotalEnergies said all key contractors for the development would be Nigerian companies, while about 60 per cent of the workforce during the development phase is expected to come from host communities.

The development will incorporate measures aimed at reducing emissions. TotalEnergies said the platform would receive electricity from shore, operate without routine flaring and use permanent methane detection and monitoring systems.

The Federal Government said the project is part of efforts to turn Nigeria’s large natural gas reserves into productive assets capable of supporting industrialisation, energy supply, jobs and export earnings.

Special Adviser to the President on Energy, Olu Verheijen, said the Ima development illustrated the importance of creating commercial and investment conditions that allow previously stranded resources to be developed.

The government also noted that Nigerian financial institutions arranged 77 per cent of the project’s financing, further highlighting the participation of domestic financial institutions in the development.

For Nigeria LNG, the project comes as the company continues work on the Train 7 expansion, which is designed to increase the Bonny Island plant’s liquefaction capacity and strengthen the country’s position in the global LNG market.

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Adron Homes unveils Ile-Ife housing plan ahead of Olojo 2026

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Adron Homes unveils plans for an Ile-Ife Premium Estate at the 11th Olojo Festival, linking housing development with culture and tourism (more…)

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Dangote Group Plans $45bn Expansion, Targets $100bn Revenue

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The Dangote Group is pursuing a $45bn investment programme across its businesses as it targets annual revenue of $100bn by 2030, with Dangote Cement expected to play a major role in funding the conglomerate’s next phase of expansion.

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The group’s expansion strategy covers cement, refining, fertiliser, gas, infrastructure and other industrial businesses as it seeks to increase production capacity and strengthen its presence across African markets.

Dangote Cement, described as the group’s largest cash-generating business, is targeting an increase in annual production capacity from its current 55 million tonnes to more than 80 million tonnes as part of the growth programme.

The cement company said its expansion strategy would rely substantially on internally generated cash, reflecting the strength of its existing operations and cash-generating capacity.

In the 12 months to June 2026, Dangote Cement recorded revenue of $3.1bn, representing a 22 per cent year-on-year increase. Its cash conversion stood at 89 per cent, while return on capital employed reached 68 per cent during the period.

The company’s financial performance has also remained strong in naira terms. For the first half of 2026, Dangote Cement reported profit before tax of N981.39bn, up 34.43 per cent from N730.03bn recorded in the corresponding period of 2025. Profit after tax rose 22.69 per cent to N638.53bn.

The group’s wider investment plan is expected to include further expansion of the Dangote Refinery, with its capacity targeted to rise towards 1.4 million barrels per day. The company is also pursuing gas and LNG projects and additional industrial investments across Africa.

Dangote Cement’s expansion includes projects such as the proposed six-million-tonne-per-year plant at Itori in Ogun State, which is expected to strengthen the company’s production base as demand for cement and construction materials grows across the continent.

The group is also increasingly positioning its businesses around export earnings and geographically diversified operations. Management expects a larger share of revenue to be generated in foreign currency as its African expansion gathers pace.

The scale of the investment programme is underpinned by the group’s broader Vision 2030 strategy, which includes a target of more than $30bn in adjusted earnings before interest, taxes, depreciation and amortisation by 2030 alongside the $100bn revenue objective.

For Dangote Cement, the strategy represents a combination of capacity expansion and financial discipline, with strong operating cash flows expected to support investment while maintaining the company’s balance-sheet strength.

The wider Dangote Group is therefore positioning its 2030 strategy around expanding industrial capacity, increasing exports and using the cash generated by established businesses to finance further growth across Africa.

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