The Management of e-commerce giant, Konga, have underlined
their determination to continually take the lead in elevating standards,
improving customer satisfaction and deepening the growth of the Nigerian
e-commerce sector.
Making the assertion was Co-Chief Executive Officer, Konga
Group, Nick Imudia.
Equally important, Imudia was reacting to the recent
inclusion of Konga in an exclusive list of top 20 global brands to watch in
2020.
Unarguably, the impressive leadership credentials and
groundbreaking strides of Konga in the Nigerian retail sector since its
acquisition by the Zinox Group in 2018, were further affirmed by its inclusion
in the rarefied list.
Indeed, the Board of Editors of ThisDay Newspapers had
identified Konga in a list of top 20 brands to watch in 2020 released in
January.
The rating consisted of both local and international brands
across banking, Fast Moving Consumer Goods (FMCG), telecommunications, media,
agriculture, software engineering, financial technology, among others. Among
the brands listed are Dangote, GTB, Facebook, Instagram, MTN Group, Globacom,
Google, Zenith, Access Bank, Interswitch, Twitter, YouTube, Flutterwave,
Paystack, Andela, Chivita, Indomie, Lake Rice, Wacot Rice and ARISE Play.
Konga was the only e-commerce brand that made its way into
the list.
The report hailed Konga for growing the Nigerian e-commerce
market with its novel omni-channel model fusing online shopping with brick-
and-mortal stores, which has seen the brand becoming number one choice for
consumers. Also, it took a look at some
of the strategic investments made by the new owners of Konga, even as the Board
explained that such investments would go a long way in shaping up the e-commerce
space in 2020.
“Konga, which was acquired by Zinox Group in January 2018,
has contributed to the growth and sustainability of e-commerce in Nigeria,” the
citation on Konga stated. “Two years down the line, Konga has maintained
leadership position in Nigeria’s e-commerce space. One of the strides recorded
is the roll out of brick-and-mortar stores in various Nigerian cities, which
have grown its physical store presence to more than 30 nationwide.
“Today, Konga is nearest to the customers as a result of its
ubiquitous physical stores which dot Nigeria’s landscape. Interestingly, these
stores also serve a very important dual function; not only as ordering centres
but equally as fulfilment centres where customers can pay and collect their
items, including those ordered online. Having invested in critical
infrastructure with the set-up of major regional warehousing facilities, Konga
is set to shape the e-commerce industry in 2020.”
Reacting to the development, Konga Co-CEO, Imudia expressed
his delight at the rating which he described as well-deserved. Further, Imudia
revealed that the entire management and staff of Konga is further encouraged by
the high expectations placed on Konga by the unbiased judgement of the
assessors. According to him, Konga has no reason not to perform beyond
expectations in 2020, even as he disclosed that the company has lined up a
suite of exciting initiatives which will thrill the market.
“We are delighted by the inclusion of Konga in the list of
top 20 global brands to watch in 2020 by the ThisDay Board of Editors. The
rating is proof of the huge strides and landmark achievements that Konga has
recorded in the sector. As a matter of fact, our determination to continually
lead from the front in meeting and exceeding the aspirations of our growing
customers, no matter where they may be, while also growing investor confidence
in Nigeria’s e-commerce sector, is unmatched.
“This recognition has further emboldened all of us at Konga
to show the world what makes Konga stand out in the market-place, especially as
we continue to add new business units while unveiling our revolutionary
strategies. The future is certainly bright for Konga and the se-commerce sector
in Nigeria in particular and Africa in general,” he concluded.
