The Nigerian Tourism Development Corporation (NTDC) has launched a new product to reinvent the nation’s tourism industry.
Announcing the innovation while addressing journalists on Tuesday, the Director-General of NTDC, Folorunsho Coker, stated that the product is being launched to utilise the potential of tourism for economic growth.
“Across the world, tourism has evolved to become one of the fastest-growing industries.
“This growth has been driven by the deployment of advanced technology in travel and increased holiday culture. Indeed, the opportunities embedded in tourism are enormous.
“However, to fully utilize the potential of tourism for economic growth, we recognize that we cannot revert to the old ways of working, there is an urgent need to reflect and rethink what we do and how we do it.
“Therefore, we have identified the need to deploy technological solutions for sectorial growth across the tourism value chain in Nigeria.
“With over 147 million active internet subscriptions and a teledensity of almost 97%, we have a ready-made and vast domestic market for tourism development locally.
Why the Hackathon?
“As a Corporation, we launched “Tour Nigeria” as the strategic vision to market domestic tourism across the country in 2017 and we also designed an ambitious plan to reinvent the tourism industry through the CHIEF PLAN, which is an acronym that stands for Corporate Governance, Human Capital Development, Infrastructure Development, Events and Financing’’
“We have come up with the “Hackathon” to provide unique and innovative solutions to identified challenges and gaps across the tourism value chain in Nigeria, using digital tools that will be developed at scale within the next 18-24 months,” he said.
According to the NTDC DG, some of the identified challenges burdening businesses within the ecosystem include Proper Pricing, Safe Payment channels, Access to the market, Customer service and retention, and Bookings and reservations.
Coker revealed that other issues raised include Data Collection and Analytics, Distribution, Setup, System Issues, Supply Chain and Logistics.
He emphasised that the goal of NTDC is to improve the country’s ranking on the World Economic Forum competitiveness index by harnessing the growing popularity of digital technology to solve prevalent problems across the tourism value chain in Nigeria.
He said: “We want to be able to imagine a future in which a tourist’s journey experience is fully enhanced by the digitization of all support activities (from the pre-booking stages until the destination experience), with more digital interactions supported by data shared in a customized, secure and private way between the different players within the tourism ecosystem.
“To achieve this desired objective, we are looking for ideas that are scalable and sustainable on a use-case basis. Ideas that encompass Smart integration of information (Smart City), Multimodal mobility services, Customized route optimization, Ideas with sustainability in mind, and Virtual and Augmented Reality.
“The opportunities are limitless through technology, which is why we’re reaching out to the tech community to come up with new ideas for the sector. How? The initiative is a collaborative effort of the private and public sectors, where the private sector brings intellectual capacity, and the public sector provides the enabling resources that will help the ideas thrive.
“The Hackathon creates an avenue for carefully selected developers from the six geo-political zones of the country to develop digital tools that aim to solve some of the frictions and dislocations experienced across the industry. With the support of the UNWTO and the Federal Ministry of Information and Culture, we believe we can achieve these objectives.”
A successful healthcare administrator based in the United States, proud Ijesha prince, historian per excellence, Dr. Oriyomi Adewunmi Akerele was born on August 10th 1974, to a the BILARO ruling house of Ijesaland.
He attended University of Ilorin where he bagged a B.A degree in history and eventually proceeded to the prestigious University of Arlington Texas where he obtained both is Masters and PhD in History. He also holds an MBA healthcare management from Dallas Baptist University.
A successful Prince of the soil, Dr. Akerele presently runs a top healthcare company in the US with a portfolio of over 7 billion USD, and still counting.
According to him, he is ready to take the position of the leadership of his home town where he has a lot of passion and drive to take to the next level considering his exposure in the international environment.
“I am passionate about the development of Ijesaland, I want to take our historical town and its people to a higher level of development through purposeful leadership through cooperation of all Ijesa sons and daughters both at home and abroad.
Adding that his intentions are pure and for the benefit of the sons and daughters of the ijesha land. “I intend to focus on the areas where the Ijesa’s have the comparative cost advantage over other towns in Yorubaland.
He has so far got the backings of the ijesa indigenes in diaspora to give him all the support in whatever way he might be needing them;
“ I have the support and assurance of Ijesa sons and daughters in the diaspora and they are ready to lend their hands and resources for the development of our ancestral land”
“I am ready to leave my comfort zone and answer the call of leadership to the throne of my forefathers, I have the pedigree, exposure, love and compassion to lead Ijeshaland and rewrite the history, culturally, economically and socially” he concluded.
It will be recalled that Ijeshas are a sub-ethnicity of the Yorubas of West Africa. Ilesha is the largest town and historic cultural capital of the Ijesha people, and is home to a kingdom of the same name, ruled by an Oba locally styled as the Owa Obokun Adimula. The last reigning Owa Obokun was Oba Gabriel Adekunle Aromolaran II, who joined his ancestors around September, 2023.
According to prince Oriyomi, “As Ijeshas, we need to connect our roots and stems to our present.
We (Ijeshas) are battle strong; we are smart business people; pace setters in everything we do. Our excellence should be studied.
What we need is a synergy of our strengths and a strong purpose of our collectivity’
He stressed further that if opportune to ascend the throne of his ancestors, he will work with everyone to make Ijeshaland a prosperous land that would beam with pride, success while creating a generation of immaculate community.
”From our major towns of Iperindo, Ijebu-Ijesha, Osu, Esa Oke, Ikeji Arakeji, Owena, Imesi Ile, Ifewara and other several villages, we will have a land that we would bemoans opportunities and bliss” He added.
Dr. Oriyomi is married to princess Oluwaseun Akerele nee Bakre of the Gbagura clan of Egbaland.
Dr. Kole A. Shettima, author and Director, The MacArthur Foundation, Africa Office and Folake Soetan, the CEO, Ikeja Electric PLC will lead high-powered speakers at the Women High Achievers Trybe (WHATrybe) 2024 annual conference to be held Sunday 10 March at 4:00pm. The upcoming free one-day virtual event themed “Breaking Barriers and Building Bridges,” is in commemoration of International Women’s Day. WHATrybe is a Nigerian non-profit community dedicated to inspiring and empowering women to attain leadership roles in business and management services. Speaking on the forthcoming virtual gathering, Kiki Okewale, the host and Convener, WHATrybe Community said this year’s conference asides giving women a new reorientation of being a woman with value, it also aims to celebrate the achievements of women while also advocating for gender inclusion and empowerment. “With a strong emphasis on breaking barriers and fostering connections, this year’s event seeks to inspire women to overcome obstacles and build bridges towards a more inclusive and equitable society. We are coming together to celebrate the achievements of women, break down barriers, and build bridges towards a more inclusive and empowered future,” Okewale stated. She added that to achieve this, a lineup of distinguished speakers who are leaders and experts in their respective fields have been lined up to share their insights and experiences during the conference. Other speakers include Dr. Tewa Onasanya, founder,Exquisite Magazine; Josephine Osomwonken Omoniyi, Clinical Psychologist and Entrepreneur; Mabel Adeteye, Head of Brands & Marketing, Wema Bank; Karika Yonreme, Corporate Strategist; and Etemore Glover, Seasoned Development Expert. The event will be hosted by the dynamic podcaster and coach, The Energetic EJ. Registration is open now while interested attendees can reserve a spot at the conference by visiting: https://bit.ly/Whatrybe2024 and stay tuned for further updates on WHATrybe social media pages @whatrybe. They can also visit Bit.ly/WHATcommunity to be a member of the community.
The EDE Prize for Language is pleased to announce the launch of our inaugural Spelling Bee, which will encourage literacy and academic excellence among students in Lagos and Ogun states. This first-of-its-kind spelling bee aims to celebrate and preserve the Yoruba language, fostering a stronger sense of cultural heritage and linguistic diversity. The EDE Prize is proud to lead this groundbreaking initiative in collaboration with Teammasters, a reputable organization that organizes nationwide spelling bees. We hope to empower young people by giving them a platform to demonstrate their language skills and celebrate the diversity of indigenous cultures. “The EDE Prize for Language represents our commitment to promoting indigenous literacy and preserving cultural heritage,” said Bobo Omotayo, the prize’s creator. “Through our partnership with Teammasters, the Prize’s goal for this event is to inspire the next generation to be proud of their language and culture.
For the first edition, students from Lagos and Ogun states are eligible to compete for the Prize. We invite schools from both states to participate in this culturally rich educational experience. Participation in the spelling bee is free, and schools can register their students by going to www.edeprize.com. “The EDE Prize for Language is not just a competition; it’s a celebration of Indigenous languages and traditions,” said Rotimi Eyitayo, Teammasters National Spelling Bee’s founder.
The EDE Prize for Language will feature several rounds of competition, culminating in a grand finale in which finalists will compete for prestigious awards and recognition. The competition is divided into two categories: (i) Lower Category for children aged 8 to 11, and (ii) Higher Category for students aged 13 to 17. Schools interested in taking part in this inaugural edition can register their students for free at www.edeprize.com. Registration will open on Monday, March 4, 2024, and close on Friday, March 29, 2024.