Preparations are in top gear as Rivers State Government hosts its inaugural edition of Rivers International Marathon. In collaboration with Arch Raphael Limited, the Rivers State Government is meticulously preparing for its first-ever Rivers International Marathon scheduled for May 18, 2024. This significant event holds particular importance as it coincides with the state’s celebration of its 57th anniversary since its establishment on May 27, 1967, emerging from the former Eastern Region of Nigeria. The project consultant, Mr. Femi Abegunde, underscored the timeliness of the marathon, aligning with the one–year anniversary of Governor Siminalayi Fubara’s leadership in the state. Governor Fubara’s commitment to empowering the youth and fostering a peaceful environment for small and medium enterprises (SMEs) resonates with the marathon’s objectives, standing as a key pillar in showcasing Rivers State as a hub for social enterprise, entertainment, and commerce. Abegunde emphasized, “The Rivers International Marathon not only acknowledges the pivotal role of sports in providing opportunities for the youth but also directly promotes the governor’s vision of creating projects that catalyze SME growth. Sports, as a grassroots influencer, touches every facet of society.” Addressing the economic potential of the initiative, Abegunde highlighted, “This marathon will create opportunities for widespread youth engagement, stimulate businesses, and offer prospects for individuals before, during, and after the race. The engagement spans various sectors, including traditional media, social media influencers, national and state-level athletics federation members, out-of-home providers, graphic artists, signage experts, food vendors, and marketers of various goods and services. It also aims to enhance the state’s internally generated revenue.” With anticipation running high, marathon enthusiasts from across Africa are expected to participate, as the registration portal opens on February 15, 2024, for both local and international runners. The event promises to be a dynamic platform, engaging diverse stakeholders and contributing to the overall development and economic growth of Rivers State.