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Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

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Story by Joy Agamah
 Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancies, has further consolidated its market leadership position as one of Africa’s best public relations consulting firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards.
The award, according to the organisers, is in recognition and celebration of the company’s “rising brand equity and sterling performance over and above its peers in the last one year.”
The company’s Managing Director/Chief Strategist, Israel Opayemi, was also adjudged as the overall best in the individual category, carting away the ‘Edge Grand Prix In PR’ award, the highest category of the Marketing Edge Awards that any personality could get. This was in recognition and celebration of his professional and entrepreneurial odyssey, and the Olympian heights to which he has led the company across Africa over the years, the award organisers said.
This is the second time in two years that the company has won both awards. It would be recalled that Chain Reactions Africa had during the 2023 edition of the award, then known as the Marketing Edge Brands and Advertising Excellence Awards, won the ‘Outstanding PR Agency of the Year’, while its Chief Executive scooped the ‘Outstanding Leadership Award in Public Relations’ award.
This year’s the award ceremony held on Saturday, September 28, 2024, in Lagos coincides with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication, and which has been at the vanguard of brand journalism in the last 21 years.
Speaking on the awards, the Managing Director/ Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi noted the significance of the recognitions to the firm as a brand, the nation, and the integrated marketing communication ecosystem whilst appreciating the awards organisers.
“This Edge Awards, from the stable of Marketing Edged is most appreciated. We thank the organisers for this recognition. The awards are another evidence of Chain Reactions Africa’s leadership, competence, hard work, commitment, and discipline imbued to distill client’s briefs and deliver superior value to them,” he said.
He extolled the exceptional professional skills of the staff of Chain Reactions Africa, thanking them for their dedication, hard work and sacrifice over the years. “I am most grateful to the Chain Reactions Africa tribe of creative rebels, as I call them. There wouldn’t be a Chain Reactions Africa without my team of dedicated and talented individuals who drive the business with exceptional passion. I am very proud of the brave hard work we do, our irrevocable commitment to always lead with strategy, our investment in neuroscience, our investment in data and research, and our absolute commitment to always end everything we do with creativity so as to deliver quality service to our various clients.”
“On behalf of Chain Reactions Africa, I dedicate this recognition as Nigeria’s Outstanding PR firm to all our present clients. I thank you for the liberty you have given us to breathe our unique approach to strategy into your brands. Thank you for allowing us the space to be irreverent to normal. We will continue to make strategy first the holy grail of what that we do for you,” Opayemi added.
“These awards conferred on us will be a catalyst to spur us to go the extra mile to reaffirm the essence of our core mandate, which is ‘gold service standard’ that is rooted in Chain Reactions Africa’s brand DNA”, Opayemi said.
In his comments, the Publisher/ CEO of Marketing Edge Magazine, John Ajayi, congratulated all the winners on their awards, and urged them to sustain the momentum of their endeavours, character, and all the things that stands them out in the marketing communications industry. “Congratulations to all the winners, as well as all the nominees, for the various awards and nominations, and more wins in the future. Your contributions have indeed brought out the best in the industry. You are all winners”, Ajayi said.
The latest awards are just a few out the many recognitions in the cabinet for Chain Reactions Africa. The company had in May this year been recognised with the ‘PR Agency of the Year’ award at ‘The Industry Awards’ for the year ending 2023.
In addition to this, the company had also put up a seven-star performance during the annual African Public Relations Association (APRA) Conference on May 16, in Basam, Abidjan, Cote D’Ivoire where it was presented with seven African SABRE trophies by Provoke Media, the highest by any public relations firm in Africa in the 2024 competition.
The Sabre Awards covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, and ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.
The Marketing Edge, Edge Awards ceremony is a major industry event that recognizes, rewards, and celebrates deserving brands, institutions, agencies and personalities with enviable milestones. This years’ Edge Awards ceremony themed, ‘Tech Acceleration: Integrating AI Without Sacrificing Human Creativity’ was held as a hybrid event, with the physical location at the Sheraton Hotel in Ikeja, Lagos. It featured both the awards and Marketing Edge National Marketing Stakeholders Summit.

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Audullahi Saheed Mosadoluwa: Visionary Leader Redefining Real Estate, Community Development

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3 days ago

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January 27, 2025

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Hon. (Dr.) Audullahi Saheed Mosadoluwa, fondly known as “Mr. Ibile,” embodies the spirit of innovation, resilience, and purpose. His journey from a young entrepreneur to one of Nigeria’s most revered real estate developers is an inspiring testament to visionary leadership and a deep commitment to societal transformation.
Born into an entrepreneurial family, Mosadoluwa developed a sharp business acumen at an early age, a foundation that set the stage for his remarkable career. His ambition and forward-thinking approach eventually led him to establish Harmony Gardens and Estate Development Limited, a company now synonymous with excellence and innovation in Nigeria’s real estate sector.
Under his guidance, Harmony Gardens has flourished into a household name, delivering projects that cater to both luxury seekers and everyday Nigerians. One of the company’s standout developments, the Lekki Aviation Town Estate, is a masterfully designed residential hub strategically located near the upcoming Lekki-Epe International Airport. Spanning over 1,400 hectares, this ambitious project offers state-of-the-art amenities and positions Harmony Gardens as a key player in addressing Nigeria’s housing deficit.
In addition to Lekki Aviation Town, Harmony Gardens boasts other groundbreaking projects such as HarmonyVille Estate, CrestView Estate, and Granville by Harmony. Each of these developments is a testament to Mosadoluwa’s dedication to creating inclusive, sustainable communities that elevate the living standards of Nigerians.
Recently, Mosadoluwa expanded his influence by launching Ibile Holdings Global Limited, a new venture focused on optimizing construction practices and property management in Nigeria. This move underscores his commitment to diversifying the economy, creating jobs, and setting new benchmarks in quality and efficiency.
Beyond his business accomplishments, Mosadoluwa is a devoted philanthropist. He has funded scholarships for underprivileged students, supported affordable housing initiatives for low-income families, and spearheaded free healthcare outreach programs in underserved communities. His generosity and advocacy for equity have touched countless lives, solidifying his reputation as a compassionate leader who prioritizes people over profit.
Mosadoluwa’s contributions have not gone unnoticed. He has received numerous accolades, including an Honorary Doctorate from the Chartered Institute of Public Resources Management & Politics (CIPRMP), Ghana, for his efforts in democracy, education, and affordable housing. His leadership and advocacy have also earned him the Outstanding Real Estate Leader Award and the Pan-African Housing Leadership Award.
While his journey has not been without challenges, including allegations of land disputes that he has consistently addressed through legal channels, Mosadoluwa remains steadfast in his mission to operate transparently and uphold ethical standards in the real estate industry.
Looking ahead, Mosadoluwa envisions a Nigeria where housing is accessible to all. With ambitious plans to build over 750,000 affordable homes by 2030 and attract foreign investments into the country’s housing sector, he is committed to driving sustainable development and economic growth.
Hon. (Dr.) Audullahi Saheed Mosadoluwa is more than a businessman—he is a visionary leader, a philanthropist, and a symbol of hope for countless Nigerians. Through his groundbreaking projects, unwavering dedication to ethical practices, and relentless pursuit of excellence, he continues to inspire and transform lives across the nation.
-Written by Sunday Adebayo

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Oil Tycoon, Wale Tinubu, Begins the New Year with Positive Momentum

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1 week ago

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January 23, 2025

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Oil tycoon and highflying businessman, Jubril Adewale Tinubu, has started the year 2025 on a very good and brighter note as he has just led Oando to secure a major oil block in Angola.

The  integrated energy solutions provider this week secured a major win by emerging as the operator of Angola’s Kwanza Basin Block KON 13.

This milestone marks a significant step in the company’s efforts to increase its oil production capacity to 100,000 barrels per day as part of its broader global expansion plans.

Over the weekend, the National Agency for Petroleum, Gas and Biofuels (ANPG), Angola’s upstream petroleum regulator, announced the results of the Limited Public Tender for Block KON 13, located in the Kwanza Onshore Basin.

The tender process began on May 24, 2024, with bidding held on September 3, 2024.

According to ANPG, Oando Energy has been designated the operator with a 45 percent stake in the block.

An additional 10 percent interest remains available for non-operating companies, to be awarded through a restricted competition involving unsuccessful bidders from the operator selection round.

The Angolan regulator stated that the bid process adhered to the requirements outlined in Presidential Decree No. 86/18, which governs criteria for financial and technical capacity for operators and financial capability for non-operators.

Oando’s success in Angola reflects its decade-long ambition to establish a presence in the country’s hydrocarbon sector.

In 2014, Tinubu revealed that Oando had signed joint ventures in Angola and Mozambique. However, financial challenges over the years cast doubt on the company’s ability to sustain its pan-African vision.

That narrative shifted with Oando’s recent acquisition of 100 percent ownership of Nigerian Agip Oil Company Limited (NAOC Ltd) from Eni S.p.A., an Italian oil giant.

This acquisition increased Oando’s stake in four key oil mining leases —OMLs 60, 61, 62, and 63—from 20 percent to 40 percent.

Oando has outlined plans to enhance output through new drilling projects and improved security measures.

The acquisition has also bolstered investor confidence, with a notable rise in the company’s share price and market value.

Definitely, it is not too early to conclude that the world the world class serial investor  has achieved prompt success and  positive developments, while setting a favourable tone for the rest of the year.

 

 

 

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Nigerian born, Serumu Igberadja, Makes history, assumes  office as IVETA President

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3 weeks ago

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January 11, 2025

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Nigerian born Serumu Igberadja has  made his history as he assumed office as   President of the International Vocational Education and Training Association (IVETA) USA.  Igberadja who was  also the former Vice President of IVETA  East and West Africa, and the CEO of Think TVET Global Consult and Edu Tour Global Limited assumed office January 1st 2025.

With his assumption as the president  of IVETA he becomes the first from West Africa to assumed such position.

The Delta State born is also the Director of International Relations and Business Development at Whitecloud TVET Solutions Ltd.

Igberadja who has  Bachelor of Science  (Ed) and M.Sc in Technical Education and Industrial Technology respectively is a youth leader and a community development advocate who  has special interest in good governance, non-violence, community development, quality education, vocational skills development, sustainable livelihood, and economic development.

Igberadja  is also an Alumnus of the Prestigious International Visitors Leadership Program (IVLP) of the United States Department of State Bureau for Educational and Cultural Affairs.

He has an interest in contributing his expertise to the growth and development of Technical Vocational Education and Training (TVET) for sustainable development across the globe. He is a member of the UNESCO UNEVOC Forum and Skillman International Forum (SIF) Italy. As well, an Assistant Journalist in the Lucubrate Magazine and the Coordinator for the Lucubrate Project Nigeria.

Serumu Igberadja has facilitated several workshops, conferences, and partnerships to promote and advance TVET for sustainable livelihood and development. Notable partnerships with  Lucubrate NKB Norway and University of Nigeria Nsukka(UNN), IVETA and National Board for Technical Education (NBTE), IVETA and UNN UNEVOC Centre, IVETA and Ese Odo Local Government Council, and Linkages with TVET Equipment Manufacturers in Europe, Asia, and America such as Delorenzo Italy, Labtech International, Tesca India, Lucas-Nülle Germany, Lexsolar Germany, and Edibon Spain.

He has featured as Keynote Speaker in several TVET and Youth Development Workshops and Conferences, his recent outing was his participation as Moderator for   ‘Socio Professional Integration in TVET’ at the 2022 WorldSkills Africa Conference held at Swakopmund Namibia organised by the Namibia Training Authority, Keynote Speaker at the 2022 IVETA Las Vegas Conference, the US Africa Institute side event of the 2023 US Africa Leaders’ Summit Washington DC, Official Observer at Worldskills Lyon.

He is expected to rule over  the affairs of IVETA for the next 12 months.

 

During his inaugural speech he promised to enhance global TVET systems by promoting collaboration, sharing best practices, and addressing diverse needs to create impactful, sustainable outcomes. While he also highlighted his strategic priorities for IVETA in the next one year, such as Global Partnerships: Strengthening collaborations with governments, institutions, industries, and global organizations like UNESCO, ILO, and World Bank to drive TVET advancements worldwide, Quality Improvement: Enhancing TVET programs to prepare graduates for the global workforce, focusing on teacher training, student outcomes, and institutional excellence.

  1. Advocacy and Awareness: Promoting positive perceptions of TVET through targeted campaigns, workshops, and community engagement across all regions.
  2. Resource Mobilization: Securing grants and funding to support initiatives that benefit diverse member regions.
  3. Governance and Representation: Ensuring balanced regional representation, strong governance, and efficient resource management to align with IVETA’s mission.

 

IVETA is a network of vocational educators. Its  network includes vocational skills training organisations, business and industrial firms, and individuals and groups interested or involved in vocational education and training worldwide.

It is dedicated to the advancement and improvement of high-quality vocational education and training throughout the world.

 

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