Connect with us

Business

Chain Reactions Africa Wins ‘Edge Outstanding PR Agency of the Year’ at Marketing Edge Awards 2024

Published

on

Story by Joy Agamah
 Chain Reactions Africa (CRA), one of Africa’s leading Public Relations and Integrated Communications Consultancies, has further consolidated its market leadership position as one of Africa’s best public relations consulting firms by emerging as the ‘Outstanding PR Agency of the Year’ at this year’s edition of the prestigious Marketing Edge Awards.
The award, according to the organisers, is in recognition and celebration of the company’s “rising brand equity and sterling performance over and above its peers in the last one year.”
The company’s Managing Director/Chief Strategist, Israel Opayemi, was also adjudged as the overall best in the individual category, carting away the ‘Edge Grand Prix In PR’ award, the highest category of the Marketing Edge Awards that any personality could get. This was in recognition and celebration of his professional and entrepreneurial odyssey, and the Olympian heights to which he has led the company across Africa over the years, the award organisers said.
This is the second time in two years that the company has won both awards. It would be recalled that Chain Reactions Africa had during the 2023 edition of the award, then known as the Marketing Edge Brands and Advertising Excellence Awards, won the ‘Outstanding PR Agency of the Year’, while its Chief Executive scooped the ‘Outstanding Leadership Award in Public Relations’ award.
This year’s the award ceremony held on Saturday, September 28, 2024, in Lagos coincides with the 21st anniversary of Marketing Edge, Nigeria’s leading brand-focused marketing and advertising publication, and which has been at the vanguard of brand journalism in the last 21 years.
Speaking on the awards, the Managing Director/ Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi noted the significance of the recognitions to the firm as a brand, the nation, and the integrated marketing communication ecosystem whilst appreciating the awards organisers.
“This Edge Awards, from the stable of Marketing Edged is most appreciated. We thank the organisers for this recognition. The awards are another evidence of Chain Reactions Africa’s leadership, competence, hard work, commitment, and discipline imbued to distill client’s briefs and deliver superior value to them,” he said.
He extolled the exceptional professional skills of the staff of Chain Reactions Africa, thanking them for their dedication, hard work and sacrifice over the years. “I am most grateful to the Chain Reactions Africa tribe of creative rebels, as I call them. There wouldn’t be a Chain Reactions Africa without my team of dedicated and talented individuals who drive the business with exceptional passion. I am very proud of the brave hard work we do, our irrevocable commitment to always lead with strategy, our investment in neuroscience, our investment in data and research, and our absolute commitment to always end everything we do with creativity so as to deliver quality service to our various clients.”
“On behalf of Chain Reactions Africa, I dedicate this recognition as Nigeria’s Outstanding PR firm to all our present clients. I thank you for the liberty you have given us to breathe our unique approach to strategy into your brands. Thank you for allowing us the space to be irreverent to normal. We will continue to make strategy first the holy grail of what that we do for you,” Opayemi added.
“These awards conferred on us will be a catalyst to spur us to go the extra mile to reaffirm the essence of our core mandate, which is ‘gold service standard’ that is rooted in Chain Reactions Africa’s brand DNA”, Opayemi said.
In his comments, the Publisher/ CEO of Marketing Edge Magazine, John Ajayi, congratulated all the winners on their awards, and urged them to sustain the momentum of their endeavours, character, and all the things that stands them out in the marketing communications industry. “Congratulations to all the winners, as well as all the nominees, for the various awards and nominations, and more wins in the future. Your contributions have indeed brought out the best in the industry. You are all winners”, Ajayi said.
The latest awards are just a few out the many recognitions in the cabinet for Chain Reactions Africa. The company had in May this year been recognised with the ‘PR Agency of the Year’ award at ‘The Industry Awards’ for the year ending 2023.
In addition to this, the company had also put up a seven-star performance during the annual African Public Relations Association (APRA) Conference on May 16, in Basam, Abidjan, Cote D’Ivoire where it was presented with seven African SABRE trophies by Provoke Media, the highest by any public relations firm in Africa in the 2024 competition.
The Sabre Awards covered campaigns for the Lagos Metropolitan Area Transport Authority (LAMATA), and its Lagos Blue Rail, 9mobile’s The Hack – Expand Your Hustle’, ‘Taming the Bull’ for the Presidency, and ‘Next Era of Happiness’ for leading biscuit company, Pladis Foods Nigeria Limited.
The Marketing Edge, Edge Awards ceremony is a major industry event that recognizes, rewards, and celebrates deserving brands, institutions, agencies and personalities with enviable milestones. This years’ Edge Awards ceremony themed, ‘Tech Acceleration: Integrating AI Without Sacrificing Human Creativity’ was held as a hybrid event, with the physical location at the Sheraton Hotel in Ikeja, Lagos. It featured both the awards and Marketing Edge National Marketing Stakeholders Summit.

6 / 100
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Adron Homes Reaffirms Commitment to Customer Satisfaction During 2024 Customer Service Week

Published

on

By

 

 

Adron Homes and Properties, a leading real estate company, successfully celebrated Customer Service Week 2024 from Monday, October 7th to Friday, October 11th, under the theme “Above and Beyond.” The week-long event underscored the company’s unwavering commitment to customer satisfaction as its top priority.
Customer Service Week, observed globally, is an international celebration of the importance of customer service and the people who serve and support customers daily. It provides a platform for companies to appreciate the hard work and dedication of their customer-facing staff, as well as strengthen their relationships with clients.
Throughout the week, Adron Homes organized various activities aimed at enhancing both employee well-being and customer engagement. These included a health talk focused on promoting healthy living, a customer awareness walk to raise visibility and connect with the public, and a mental health awareness session that addressed workplace wellness and stress management, emphasizing the importance of mental health for both employees and clients.
Team bonding exercises were also held to foster collaboration and unity among employees, ensuring they continue to work together in delivering top-tier service. The event concluded with an awards ceremony recognizing staff members who consistently go above and beyond in customer service.
The Director General of the Customer Service Directorate at Adron Homes, Mrs. Aminat Hastrup Olaniyan, praised the company’s leadership for its vision and impact in the real estate sector. “I want to salute the management of Adron Homes for their giant strides in the real estate industry. Their dedication to customer satisfaction has set a standard that others aspire to. I also extend my heartfelt appreciation to all our front-liners for their persistence and the incredible work they continue to do in serving our clients,” she said.
Mrs. Olaniyan’s remarks highlighted the essential role of frontline staff, recognizing their daily efforts to ensure that customers receive the best experience possible.
Group Managing Director, Aare Adetola EmmanuelKing, reiterated the company’s customer-first philosophy, stating, “At Adron Homes, we are committed to exceeding expectations. Customer satisfaction is at the core of everything we do, and this week has been a reflection of our ongoing efforts to improve and deliver outstanding service.”
The Directorate of Customer Service reiterated her commitment to go above and beyond in satisfying and exceeding all our customer’s expectations both home and expanding the frontiers of excellence in customer care and improving customer satisfaction always.

42 / 100
Continue Reading

Business

Oando: The Transformative Power of ’30’ in Wale Tinubu’s Empire

Published

on

By

 

In a remarkable story of vision, tenacity, and unwavering commitment, Adewale Jubril Tinubu, CON, and his partners at Oando Plc, a Pan-African energy giant have built an empire on the foundation of the number ’30’. The rise of the conglomerate showcases the significance of the   earth-shattering moment in Tinubu’s business empire.

The defining moment was in 2000 when the then small start-up Ocean and Oil Services Limited made a bold move to successfully bid for a 30% controlling interest in Unipetrol Plc, a downstream petroleum marketing company in Nigeria. That strategic acquisition laid the groundwork for Oando’s subsequent growth and transformation into a dominant player in the oil and gas industry. This was followed by the 2002’s further bid and acquisition of 60% stakes of Agip Nigeria Plc.

Tinubu’s belief in the power of dreams and relentless pursuit to make them a reality has been the driving force behind Oando’s success —even in the face of doubts and disparaging labels. It also underscores the importance of seizing opportunities and building a brand synonymous with excellence, despite the fast-paced nature of today’s world and uncertainty in the oil and gas sector across the globe.

From a $1.8 billion acquisition of ConocoPhillips Nigeria, Oando has consistently embraced the challenges that come with being a trailblazer, emerging stronger at every step despite adversity. The conglomerate’s story is one of tenacity, resilience, and an unwavering belief in the future they envisioned, likening their journey to the rise of the phoenix from the ashes.

By 2008, Oando had become the first indigenous company with interests in producing deepwater assets via acquisition of equity in 2 oil blocks from different IOCs. That was a decade apart with Oando ushering in a new era of investment in the energy sector.

To the diabolical propagandists who swirled that Oando is enjoying favouritism from the Presidency, they should refresh their memory to know that the conglomerate’s history did not start with the current government. Tinubu, its CEO, has not stopped telling the success stories of the company since it was created 30 years ago.

“In the process, we knew there would be challenges, and there were challenges. But one thing you will learn about Oando is that we know how to battle challenges. In 2002 we did the bid, and once again, a competitive bid and we won. And when we won, we won because we knew how to acquire companies and how to manage them for value,” Tinubu said.

There is no gainsaying that Oando has taken the mantle, determined not just to lead, but to blaze a trail for others to follow, introducing a new narrative for Nigerian indigenous companies in the industry.

Oando’s trailblazing efforts extend beyond acquisitions. The company has pioneered the nationwide private sector rollout of natural gas solutions, constructing over 320kms of gas pipelines in major cities and providing natural gas to commercial customers. They have also built a 45,000MT midstream jetty, a first of its kind in sub-Saharan Africa, to address inefficiencies and delays at the Apapa port.

Looking into the future, it is certain that Oando and the “Humans of Oando” will play a critical role in shaping a brighter future for Nigeria. Envisioning a Nigeria where entrepreneurship and innovation solve the challenges of today, and the country seizes its destiny both onshore and beyond.

 

 

44 / 100
Continue Reading

Business

OANDO @30: The Success Story of an Iconic Brand- Written By Joy Agamah

Published

on

By

 

For OANDO Plc, the last three decades have been quite memorable looking back at various exciting periods. In that period, the oil giant has experienced more roses than thorns. The company, which started out as an oil services company in 1994 has grown in leaps and bounds to become one of sub-Saharan Africa’s leading indigenous energy companies.

With the deep understanding that Ocean and Oil Services Limited was established been to supply diesel and Low Pour Fuel Oil (LPFO) to various shipping firms and offshore exploration companies in Nigeria, Jubril Adewale Tinubu, CON has indeed come a long way to establish himself as one of Africa’s successful businessman.

The story of OANDO Plc, which would make an excellent case study for young and aspiring businessmen, is about three young men – Wale Tinubu, Mofe Boyo and Jite Okoloko – who dared to dream and with hard work and dedication, turned the dream into reality.

For the records, it was no doubt a humble beginning, as the budding oil company started out only with a vessel, MT Carolina, anchored in Bonny Island, Rivers State to supply diesel and Low Pour Fuel Oil (LPFO) to off-shore companies from the Port-Harcourt, Rivers State refinery.

But with dedication, hard work and a very strong belief, in just six years after its emergence on the nation’s thriving oil market, Ocean and Oil Services Limited started to show flashes of a potentially big player, particularly with the acquisition of six ships, a development that shocked its morbid critics who didn’t give it any chance of survival.

The success story continued in 2000 when Wale Tinubu and his co-travellers made open an ambitious desire to acquire a 30 % controlling interest in the defunct Unipetrol. At the time, the audacious move was a swift response to the government’s decision to sell its controlling 60% stake in Unipetrol Plc, an integrated downstream oil marketing company.

No one believed that Ocean and Oil Services Limited, an upstart company, would acquire an already top-quoted company on the Lagos Stock Exchange. But for Tinubu and his team, nothing is impossible if you believe and go for it.

To the surprise of the naysayers, some renowned seasoned technocrat and other nitpickers, the planned acquisition recorded no hitch, as it was completed in a record time. By 2001, Ocean and Oil Services had increased its shares in Unipetrol to 42%. The company reportedly wrought this magic with an impressive support from its foreign technical partners, Compagnia Espanola De Petroleos (CEPSA), the second largest oil group in Spain.

The fire in the magic wand burnt brightly once again in 2002, when these enterprising and go-getting businessmen fortuitously became the object of global interest. Again, to the disbelief of many, Ocean and Oil Services Limited acquired a 60% stake in Agip Nigeria Plc.

For the benefit of those who do not know the story, it all began when Agip Petroli International BV of Italy decided to divest from the downstream sector. With their eyes fixed on the future, the business partners, after wide consultations and meeting of minds, bought over the foreign company’s shares and added Agip Nigeria Plc, the company’s local subsidiary, to their portfolio, using a N9.2 billion four-year syndicated loan from a consortium of local and international lenders, to finance its purchase.

The magical success story continued about one year after, when in 2003, the newly acquired companies were merged, resulting in the historic birth of Oando Limited. That singular audacious move, in the eyes of many players in the industry, spoke to the sense and rhyme in the saying of Henry Ford, an American industrialist and founder of Ford Motor Company that “ Coming together is a beginning, staying together is progress and working together is success.”

In a spate of three decades, Tinubu and his partners have indeed stayed together and worked together. These success stories should, therefore, not be a surprise to anyone who has followed the story in the last 30 years. It is a story that has defied all imaginable hypotheses, as Oando Plc has climbed one ladder after another to become a global brand.

It is an indisputable fact that in those three decades, Tinubu and his partners have been able to maintain their preeminence in the sector owing to the value-added services rendered by the company’s subsidiaries: Oando Marketing Limited, OML, one of the largest downstream petroleum marketing companies in Nigeria with over 500 retail outlets across Nigeria, Ghana, and Togo; Oando Supply and Trading Limited, OST, one of the largest independent traders of crude and refined petroleum products in sub-Saharan Africa incorporated in 2004; Oando Gas & Power Limited, OGP, a pioneer in the development of Nigeria’s foremost gas distribution network, spanning 264km and serving over 150 industrial and commercial customers in Lagos, Calabar and Port Harcourt incorporated in 2004; Oando Energy Services Limited, OES, Nigeria’s largest indigenous oilfield services provider incorporated in 2005 to enhance indigenous participation with a fleet of 5 rigs; Oando Energy Resources, OER, one of Nigeria’s foremost indigenous upstream oil and gas companies.

Today, history its replete with how Oando Energy Resources, OER, had, in 2014, acquired ConocoPhillips Nigerian assets for $1.8bn (inclusive of working capital), secured a 20% interest in the NAOC-Joint Venture (“the JV”) and augmented its total net 2P reserves to 503 million barrels of oil equivalent (mmboe), with peak net production levels of 45,000 barrels of oil equivalent per day (kboep/d).

Again, in 2016, industry watchers were astounded when news broke that the Company was divesting from its Naira-earning businesses to focus on its US$-earning portfolio.

So far, Tinubu has proven that he and his team can see tomorrow today. In 2021, the Company added Oando Clean Energy Limited to his portfolio. Though it aims to design and deliver clean energy projects, it is ultimately to fast-track the nigeria’s energy requirements, while also fulfilling the United Nation’s Race to Net Zero.

In May 2023, the Company rolled out two electric mass transit buses in fulfilment of the Proof-of-Concept Phase, with 552 buses to be secured by the end of 2023. In August 2024, OANDO completed the acquisition of 100% of Eni’s interest in NAOC, the operating company of the JV, thereby increasing its stake in the JV from 20% to 40%, and securing operatorship of the JV as well as doubling its 2P reserves to 996.2 mmboe.

More than ever before, Tinubu seems to be unstoppable in the effort to continuously expand the company’s exploratory asset base portfolio, while positioning itself for the energy transition through the development of its renewable energy business.

Expectedly, like every mango trees filled with juicy fruits would attract stones, OANDO Plc and Wale Tinubu have attracted timid attacks from those who are and intimidated by the rising profile of the company and its Group Chief Executive Officer. Their latest efforts came into focus recently with the linking the achievements to President Bola Tinubu and Nigeria’s Presidency.

The tiny seed sown by the three young men about 30 years ago has today grown into a mighty tree under which countless number of humans from across the globe seek refuge. The did not germinate and grow into the mighty tree overnight, it took 30 years of hard work, dedication and perhaps sleepless nights. It is for reasons like these that it makes no sense hinging the success story of OANDO on President Bola Tinubu, who only emerged as Nigeria’s President a little over one year ago.

And for OANDO Plc, as it celebrates its 30 years anniversary, everyone is waiting with bated breath for the next move from the man whose driving force is to make success of the dream the three young men had three decades ago.

 

46 / 100
Continue Reading

Trending News