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IAA Marks Inaugural World Marketing And Communications Day

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IAA Marks Inaugural World Marketing And Communications Day

The International Advertising Association (IAA) has declared the 3rd of October every year as World Marketing and Communications Day.

The day will recognize and celebrate the world of marketing and communications, its players, practices, history, and achievements. It is also a day when the IAA will lead the rest of the marketing communications world to recognize and celebrate purpose-led communications or marketing for good.

For this year’s inaugural celebration, the focus is on Covid 19 and showing compassion to all who have been affected by this pandemic in any way. To commemorate the day, the IAA is launching the ‘Bring Compassion Back’ campaign, which encourages people across the world to show acts of compassion and also celebrate individuals who have contributed to the fight against the COVID-19 pandemic.

The campaign hashtags are #BringBackCompassion and #IAACares.

Speaking at a virtual global inauguration ceremony, the World President and Chairman of the IAA, Joel E. Nettey, said: “Setting aside a day on the calendar every year to rally all brands, marketeers and agencies around the world to focus on ‘marketing for good’ is an initiative the IAA is very proud of and is very much in keeping with our positioning as ‘the global compass of marketing communications.

IAA Marks Inaugural World Marketing And Communications Day

It is our hope that over time organizations such as the UN will adopt it as well and encourage the whole world to recognize and celebrate brands and people who make the world a little brighter.”

Joel E. Nettey further encouraged marketing, advertising and communications professionals around the world to change their email sign-offs to “Compassionately Yours” for the month of October and to make a conscious effort to show compassion to people they come into contact with everywhere.

Sasan Saeidi, Senior Vice President of the IAA, commented: “There has never been a more important time for us to ensure our marketing and communication is healing divides, healing hearts and bringing the world together. This is where purposeful communication comes to stage”.

The IAA’s Managing Director, Dagmara Szulce, added: “Consumers are moving faster than our industry rewarding brands focused on sustainability, community and governance. It’s time to expedite progress on our side of the table and create a behavioral change for good.”

World Marketing and Communications Day will be celebrated on the 3rd of October every year focus areas for the year announced by the IAA.

 

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Nigerian born, Serumu Igberadja, Makes history, assumes  office as IVETA President

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Nigerian born Serumu Igberadja has  made his history as he assumed office as   President of the International Vocational Education and Training Association (IVETA) USA.  Igberadja who was  also the former Vice President of IVETA  East and West Africa, and the CEO of Think TVET Global Consult and Edu Tour Global Limited assumed office January 1st 2025.

With his assumption as the president  of IVETA he becomes the first from West Africa to assumed such position.

The Delta State born is also the Director of International Relations and Business Development at Whitecloud TVET Solutions Ltd.

Igberadja who has  Bachelor of Science  (Ed) and M.Sc in Technical Education and Industrial Technology respectively is a youth leader and a community development advocate who  has special interest in good governance, non-violence, community development, quality education, vocational skills development, sustainable livelihood, and economic development.

Igberadja  is also an Alumnus of the Prestigious International Visitors Leadership Program (IVLP) of the United States Department of State Bureau for Educational and Cultural Affairs.

He has an interest in contributing his expertise to the growth and development of Technical Vocational Education and Training (TVET) for sustainable development across the globe. He is a member of the UNESCO UNEVOC Forum and Skillman International Forum (SIF) Italy. As well, an Assistant Journalist in the Lucubrate Magazine and the Coordinator for the Lucubrate Project Nigeria.

Serumu Igberadja has facilitated several workshops, conferences, and partnerships to promote and advance TVET for sustainable livelihood and development. Notable partnerships with  Lucubrate NKB Norway and University of Nigeria Nsukka(UNN), IVETA and National Board for Technical Education (NBTE), IVETA and UNN UNEVOC Centre, IVETA and Ese Odo Local Government Council, and Linkages with TVET Equipment Manufacturers in Europe, Asia, and America such as Delorenzo Italy, Labtech International, Tesca India, Lucas-Nülle Germany, Lexsolar Germany, and Edibon Spain.

He has featured as Keynote Speaker in several TVET and Youth Development Workshops and Conferences, his recent outing was his participation as Moderator for   ‘Socio Professional Integration in TVET’ at the 2022 WorldSkills Africa Conference held at Swakopmund Namibia organised by the Namibia Training Authority, Keynote Speaker at the 2022 IVETA Las Vegas Conference, the US Africa Institute side event of the 2023 US Africa Leaders’ Summit Washington DC, Official Observer at Worldskills Lyon.

He is expected to rule over  the affairs of IVETA for the next 12 months.

 

During his inaugural speech he promised to enhance global TVET systems by promoting collaboration, sharing best practices, and addressing diverse needs to create impactful, sustainable outcomes. While he also highlighted his strategic priorities for IVETA in the next one year, such as Global Partnerships: Strengthening collaborations with governments, institutions, industries, and global organizations like UNESCO, ILO, and World Bank to drive TVET advancements worldwide, Quality Improvement: Enhancing TVET programs to prepare graduates for the global workforce, focusing on teacher training, student outcomes, and institutional excellence.

  1. Advocacy and Awareness: Promoting positive perceptions of TVET through targeted campaigns, workshops, and community engagement across all regions.
  2. Resource Mobilization: Securing grants and funding to support initiatives that benefit diverse member regions.
  3. Governance and Representation: Ensuring balanced regional representation, strong governance, and efficient resource management to align with IVETA’s mission.

 

IVETA is a network of vocational educators. Its  network includes vocational skills training organisations, business and industrial firms, and individuals and groups interested or involved in vocational education and training worldwide.

It is dedicated to the advancement and improvement of high-quality vocational education and training throughout the world.

 

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Dr. Babatunde Onadeko Appointed as Chairman of AERMP Public Sector Committee

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The Association of Enterprise Risk Management Professionals (AERMP), Nigeria’s leading body for risk management practice, has announced the appointment of Dr. Babatunde Onadeko as the new Chairman of its Public Sector Committee.

Dr. Onadeko, who also serves as the Chief of Staff to Distinguished Senator His Excellency Otunba Engr. Gbenga Daniel, was inaugurated during the AERMP’s 2024 Year-End Conference and Induction of new members held on Saturday, 14th December, at Victoria Island, Lagos.

The ceremony was graced by notable figures in the industry, including AERMP President Mrs. S. Taiwo Ige, Director-General Olayinka Odutola, and several past and present leaders from related professional bodies like CIBN and the Chartered Institute of Directors.

Notable attendees included Prof. Deji Olanrewaju, Alh. Tijanni Borodo, Dr. Uche Messiah Olowu, Prof. Segun Ajibola, and Dr. Uju Ogubunka.

The event also saw Dr. Ayotunde Coker, CEO of Open Access Data Centres, delivering a keynote address, while Mrs. Folasade Femi-Lawal, Country Manager for West Africa at Mastercard, was inaugurated to lead the Women in Risk Management initiative.

In his acceptance speech, Dr. Onadeko, a distinguished fellow of the AERMP, expressed his commitment to leveraging his extensive experience to meet the committee’s objectives, aiming to enhance public sector risk management practices across Nigeria.

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From Business Maverick to Seasoned Politician: The Enduring Legacy of Otunba Gbenga Daniel

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In the archives of The Guardian newspaper, a publication dated February 29, 1988, reveals a fascinating story of a young and ambitious businessman, Mr. Gbenga Daniel. At the time, Daniel was the General Manager of H.F-Schroeder (W.A) Limited, a company that distributed Express and Sabiem lifts, Demag cranes, and Hoists.

The article highlights Daniel’s business acumen and strategic vision as he embarked on a European tour to explore new business opportunities. His itinerary included meetings with officials from Express Lift Company Limited in Northampton, Morganite International Limited in London, and Onan International in Peterborough.

Little did anyone know that this young businessman would go on to achieve greatness in multiple fields. After leaving Schroeder, Daniel established his own company, Kresta Laurel Ltd which became the first indigenous lift company in Nigeria. This bold move marked the beginning of an illustrious career that would take him to the pinnacle of success.

Today, Mr. Gbenga Daniel is known as Otunba Gbenga Daniel (OGD), a renowned politician who has made an indelible mark on Nigeria’s political landscape. A two-time governor of Ogun State, OGD has consistently demonstrated his commitment to public service and his ability to drive positive change.

Currently, OGD serves as a senator of the Federal Republic of Nigeria, representing the good people of Ogun East Senatorial District in the National Assembly. His dedication to his constituents and his passion for nation-building have earned him a reputation as a respected and effective leader.

As we reflect on OGD’s remarkable journey, we are reminded that success is often the result of hard work, determination, and a willingness to take calculated risks. From his humble beginnings as a young businessman to his current status as a respected politician, Otunba Gbenga Daniel’s story is a testament to the power of vision, perseverance, and leadership

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